InfoSphere Software The Value of Trusted Information IBM Corporation

Transcription

1 Software The Value of Trusted Information 2008 IBM Corporation

2 Accelerate to the Next Level Unlocking the Business Value of Information for Competitive Advantage Business Value Maturity of Information Use 2

3 Entry Points for Achieving Information On Demand Create an approach for transforming information into a trusted strategic asset that can be leveraged across applications, processes & decisions for sustained competitive advantage Optimize Business 4 Performance & Organizational Knowledge 3 Create, Manage, Govern & Deliver Trusted Information Business Optimization Optimize Content -based 2 Operational & Compliance Related Processes 1 Manage Data Over its Lifecycle 3

4 The Trusted Business Information Challenge These Challenges Have Real Business Impact Business Impact The cost of a lost or incomplete customer record is $ % of companies maintain up to 30 data marts some some companies have as many as It can cost in the range of $1.5 million to $2 million annually to maintain a single data mart & 35 % to 70 % of those costs are redundant 66% indicate profitability is negatively impacted by bad customer r data 1 30% of retail item information is incorrect, leading to 3.5% in lost sales 3 Source: Gartner 4

5 Leaders Investing to Optimize Information Assets Clients Tell Us What They Are Looking For Insightful Comprehensive information management to drive new meaning from your data In Context Real-time delivery of relevant information when and where it s needed Complete Related information reconciled into a single and holistic view Accurate Complex and disparate data transformed, cleansed and delivered 5

6 You Have a Choice Point Products? Models Cleansing ETL MDM Warehouse BI Integrated Platform 6

7 Who Invests in This Integration? You, The Customer? Models Cleansing ETL MDM Warehouse BI 7

8 The Software Evolution DataMirror Unicorn Change Data Capture Metadata LAS Global Name Enrichment Trigo SRD Product Information Ascential DWL Entity Resolution and Analysis Operational Master Data Matching, cleansing, profiling and metadata integration 8

9 The Synergy Story Trusted Information Requirements Models Cleansing ETL MDM Warehousing BI 9

10 The IBM Vision An Industry Unique Platform Simplify the delivery of trusted information Accelerate client value Promote collaboration Mitigate risk Reduce costs Scalable from project to enterprise 10

11 No Compromises ETL Tools Business Intelligence Platforms Data Warehousing Data Quality Tools Data Integration Tools Customer Data Integration 11

12 IBM Software Complete Trusted Information Infrastructure Business Intelligence and Performance Measure Monitor Report Analyze ODS Unified Performance System Platform MART REGIONAL Data Discovery and Mapping Data Integration Data Warehousing Master Data UNSTRUCTURED Discover Understand Design Define STRUCTURED Map Transform Grow Manage XML DEMOGRAPHIC Govern Cleanse Optimize Transact TRANSACTION Source Data Unified Meta Data Unified Meta Data Reliable Real Time Delivery Part, Product, Account Data Models Banking Healthcare Retail Telco Public Insurance 12

13 Foundation Tools Foundation Tools Enhance Business & IT Collaboration Create, manage, and share an enterprise vocabulary Discover, understand and map your data Gain a true understanding of your data sources Govern your information over time Data/Business Analysts Architects Subject Matter Experts Governance Stewards The perfect entry point for your Information Agenda 13

14 Foundation Tools End-to-End Lineage and Impact Analysis Information with Metadata Workbench and Cognos Jump-start Business Glossary with thousands of industry standard terms from the IBM Industry Models Import Infosphere Data Architect Glossary Models Data Discovery and Mapping Discover Map Govern Unified Meta Data Banking Measure Business Intelligence and Performance Healthcare Monitor Data Integration Understand Transform Cleanse Unified Meta Data Unified Performance System Platform Data Models Retail Report Data Warehousing Design Grow Optimize Reliable Real Time Delivery Telco Public Analyze Master Data Define Manage Transact Part, Product, Account Insurance 14

15 Data Discovery and Mapping The Facts: Increased statistical accuracy of research through a fourfold increase in sample sizes Bottom line: Won 17 million AUD in project grants Won 2.2 million AUD in research grants 15

16 Information Server Foundation Tools Information Server Accelerate data integration projects Metadata-driven design Business - IT alignment Leverage Existing Resources Broad native connectivity Architected for Growth Massive scalability Parallel processing Full capabilities to deliver trusted Information across heterogeneous systems 16

17 Information Server Foundation Tools Pre-built MDM load routines & embedded cleansing & matching High-speed parallel warehouse connectors Direct import of terms into business glossary & physical models into DataStage & FastTrack Metadata lineage into Cognos End-to-end lineage traceability and impact analysis Data Discovery and Mapping Discover Map Govern Unified Meta Data Banking Measure Business Intelligence and Performance Healthcare Monitor Data Integration Understand Transform Cleanse Unified Meta Data Unified Performance System Platform Data Models Retail Report Data Warehousing Design Grow Optimize Reliable Real Time Delivery Telco Public Analyze Master Data Define Manage Transact Part, Product, Account Insurance 17

18 Information Server Foundation Tools The Facts: 45% increase in workforce productivity 18 month ROI Bottom line: Project live in only 9 months Information modeling reduced from 2 ½ months to 2 weeks 18

19 Warehouse Foundation Tools Information Server Warehouse Unified, powerful data warehouse foundation Advanced partitioning, data mining, retention & cubing features Flexible environment Optimized performance for operational & transactional use As big or as small as your business needs IBM Warehouse Reliable Real-Time Delivery Manage Analyze Powerful, real time analytics for both structured and unstructured information 19

20 Warehouse Foundation Tools Information Server High speed parallel connectors from Information Server Integration with Cognos through cubing services Generation of warehouse structures from models using Data Architect Pre-built integration with MDM Server Measure Data Discovery and Mapping Discover Map Govern Unified Meta Data Business Intelligence and Performance Monitor Data Integration Understand Transform Cleanse Unified Meta Data Unified Performance System Platform Data Models Report Data Warehousing Design Grow Optimize Reliable Real Time Delivery Analyze Master Data Define Manage Transact Part, Product, Account Banking Healthcare Retail Telco Public Insurance 20

21 Warehouse Foundation Tools Information Server The Facts: 10,000 to 15,000 queries per day 15 trillion rows read from warehouse each week Bottom line: Query times reduced from days and weeks to less than 3 minutes Warehouse has grown from 2.5 TB to 24 TB with zero impact on performance 21

22 MDM Server Foundation Tools Information Server Warehouse Master Data Server Flexible deployment Enabled as an SOA Library with 800 pre-packaged business services Meets the needs of your business High performance, high scalability foundation Leverage master data for frequent, real-time access SOA Business Services IBM MDM Server Batch Data Integration User Interfaces Party Account Product Location Complete master data coverage across party, account, product and location 22

23 MDM Server Foundation Tools Information Server Warehouse Pre-built MDM load routines & embedded cleansing & matching Service integration with ESB Direct mapping of MDM data model to the Industry Data & Process models Pre-built integration to load Warehouse Measure Data Discovery and Mapping Discover Map Govern Unified Meta Data Business Intelligence and Performance Monitor Data Integration Understand Transform Cleanse Unified Meta Data Unified Performance System Platform Data Models Report Data Warehousing Design Grow Optimize Reliable Real Time Delivery Analyze Master Data Define Manage Transact Part, Product, Account Banking Healthcare Retail Telco Public Insurance 23

24 MDM Server Foundation Tools Information Server Warehouse The Facts: Create and maintain product information 10% faster Data entry errors reduced from 5% to 0.1% Bottom line: Anticipated operational savings of 5 million annually Partners reduce costs by 25% Two additional weeks of sales for new products leading to % increase in revenue

25 IBM Industry Models Data Discovery and Mapping Data Integration Data Warehousing Master Data IBM Industry Models IBM Industry Models Business & IT Collaboration Complete business templates for industry KPIs Key accelerators for business optimization & integration projects Integrates with information infrastructure Act as acceleration templates within Information Server & Cognos 8 BI Industry expertise and regulatory best practices 25

26 IBM Industry Models Data Discovery and Mapping Data Integration Data Warehousing Master Data Generate warehouse structures through Data Architect Business Solution Templates provide design foundation for reports and cubes Pre-load Information Server with a business glossary & physical model for mapping Data and process models mapped to MDM model & business services Measure Data Discovery and Mapping Discover Map Govern Unified Meta Data Business Intelligence and Performance Monitor Data Integration Understand Transform Cleanse Unified Meta Data Unified Performance System Platform Data Models Report Data Warehousing Design Grow Optimize Reliable Real Time Delivery Analyze Master Data Define Manage Transact Part, Product, Account Banking Healthcare Retail Telco Public Insurance 26

27 IBM Industry Models Data Discovery and Mapping Data Integration Data Warehousing Master Data The Facts: 9 new insurance products to market in less than one year Previously brought one product to market over 3 years Bottom line: Application development costs reduced by 50% Eliminated roughly 90% of custom code Decreased audit findings by 80% 27

28 Don t Take our Word for It We ve standardized our customer name and address data using IBM WebSphere QualityStage. This allows us to identify, match and merge duplicate records so we have a single view of our customers. -- Noel Garry, Executive Manager, Irish Life & Permanent As a result of the implementation of IBM Information Server, the productivity of the company has increased 100%... The deliveries have increased 100% -- Marcelo Armentano, financial director, LVMH France Argentine Cosmetics also addresses IT requirements to ensure the most critical applications. For instance, processing that once took 10 hours, will now take only 10 minutes. In addition, the software's DB2 deep compression capability can drastically reduce the amount of physical storage capacity by 70%. -- Mila Shullen, IT Director of Customer Service Systems, Princess Cruises In terms of tangible speed, imagine being able to turn a data warehouse around in a month and a half - we have done that. Imagine being able to turn an operational data-store around in less than 3 months start to finish, source-to-target mapping, everything done in 3 months to support a new line of business; you could not do that in a traditional manner Shannon Murphy, Chief Technology Officer, ING Insurance Asia Pacific

29 An Information Architecture for Trusted Information Data Warehouse Model Data Warehouse Design Services Data Model Business Solution Templates Business Applications Customers Sources POS Front Office Accounting Inventory HR Other Sources SIF Enterprise Data Warehouse Staging Area Data Warehouse Real-time Partition Master Data MDM Repository ETL/Data Quality Business Services Policy & Administration Metadata ESB Essbase ROLAP OLAP Server * MDM Consumers ERP CRM CRM Merchandizing Products Data Analysis & Reporting Data Mining Predictive Modelling Mgt Reporting Unstructured Data Federation & Classification Content Repository Archival & Retention Process Mgmt Collaboration Search & Discovery 29

30 The Bottom Line The portfolio addresses the majority of requirements companies face around their information There is no more integrated portfolio on the market IBM has the only portfolio which also leads in each and every category IBM invests $1B each year on this portfolio and its integration By choosing a more complete solution, organizations can reduce their risk & improve time to value 30

31 Software Benefits Software platform synergy has delivered over 50% reduction in project deployment times Unified Platform Benefits: Decreased risk by 53% Improved business alignment 83% Improve time to value by 75% Reduce project staffing by 90% 31

32 Data Discovery and Mapping Data Integration Data Warehousing Master Data Industry Models Align and Simplify Accelerate Value Total Flexibility 32