TransPromo in the Cloud: Considerations for Hosted Services

Transcription

1 TransPromo in the Cloud: Considerations for Hosted Services Prepared for Xplor Global Document Conference Bryan Yeager Senior Research Analyst, Production Workflow & Customized Communications March 19, 2010

2 Topics What Exactly is Cloud Computing? Why Should You Care About the Cloud? Addressing Security Concerns Cloud-based TransPromo Applications 2

3 What Exactly is Cloud Computing? 3

4 The Cloud 4

5 What Constitutes a Cloud-based Service? On-Demand Self-Service Broad Network Access Resource Pooling Rapid Elasticity Measured Service Source: National Institute of Standards & Technology (NIST) 5

6 Service Models ASP Model Move from ASP models to SaaS models Newer service models defined by NIST Software-as-a-Service (SaaS) Platform-as-a-Service (PaaS) Infrastructure-as-a-Service (IaaS) SaaS Model Source: National Institute of Standards & Technology (NIST); InfoTrends 6

7 Deployment Models Public Cloud Community Cloud Hybrid Cloud Private Cloud Source: National Institute of Standards & Technology (NIST) 7

8 Other Common Factors Typically Web-based (Access via Browser) Service-Oriented Architecture Modularity Low Coupling Semantic Interoperability Source: National Institute of Standards & Technology (NIST) 8

9 Why Should You Care About the Cloud? 9

10 It s All About 10

11 Where The Cloud Matters Most For Enterprises Optimize capacity utilization Consolidate data centers Reduce infrastructure Lower IT headcount Promote standardization Agile development Integration of business processes For Small Businesses Lower cost of entry for solutions More robust offerings available Applications without the need for IT Easy to deploy, faster timeto-market 11

12 Common Uses Business Applications Customer Relationship Management (CRM) Enterprise Resource Planning (ERP) Collaboration software This is where TransPromo fits (more on that later ) Storage Development & Deployment Infrastructure and Security 12

13 The Cloud is Everywhere! 13

14 The Market Economic pressures pushing organizations to look to the cloud Spending on cloud-based services is growing Small part of the IT spending pie On-premise IT spend Will still cannibalize on-premise services Expected to pick up pace as concerns are adequately addressed d 14

15 Government in the Cloud U.S. Government has gone from 432 to over 1,100 data centers in the past few years* Security reviews every 3 years, at $113 million* U.S. IT Budget, FY2010: $78.4 Billion** $20 Billion on infrastructure re consolidation, cloud-based services** Estimated to result in 65% to 85% savings in operation and support costs after cloud migration*** * Source: Federal CIO describes problems, changes in IT, IT World, 2010 ** Source: Analytical Perspectives U.S. Office of Budget and Management *** Source: Booz Allen Hamilton Lifecycle Cost Model Estimates 15

16 Addressing Security Concerns 16

17 Biggest Issue with the Cloud: Security Top concern in transactional environments Regulation compliance with customer data is top-of-mind Corporations have traditionally kept sensitive data on-premise to ensure security No set security standards for cloudbased services (at the moment) 17

18 Other Major Concerns Data portability How can I get my data out if I need to? Will it cost me money? Quality of Service Requirements Uptime Guarantees Capacity and Performance Lock-ins to proprietary technology Healthy, trusted service provider Bottom line: Review third-parties and their SLAs carefully An assurance versus just an agreement 18

19 What Can Be Done? Extension of your existing network security Limiting Deployment Models Public Clouds probably not a good idea Private Clouds for internal applications (internal consolidation, optimization) Community or Hybrid Models to mitigate risk Security auditing and compliance SAS 70 Type II PCI Data Security Standard Serious consideration before moving to the cloud Cost-Benefit Analysis Requirement of same or better functionality, adequate security, reduced costs 19

20 Cloud-based TransPromo Applications 20

21 Two Perspectives Service Providers in the Cloud Acquire software, host for customers Develop custom hosted solutions Outsourced, managed services Vendors in the Cloud Many solution components are moving to Web-based b architectures t Gradually hosting more components of existing applications What does the customer need? 21

22 Common Hosted Applications Message Creation and Management On-Demand Composition Services Electronic Delivery Archiving and Retrieval Related Services Data Mining and Analytics CRM Logo Logo Msg 3 Logo Msg 2 Msg 1 Msg 1 Msg 3 Msg 2 Campaign Management & MRM 22

23 Hosted Services Available Today Company Product Hosted Licensed EMC Document Sciences xpression Suite GMC Software Technology PrintNet Communications Suite Hewlett-Packard Company Exstream Inventive Designers Scriptura ISIS-Papyrus Group Papyrus Document System Metavante Corporation CSF Designer Suite Objectif Lune PlanetPress Oracle Corporation Documaker Pitney Bowes Business Insight CCM DOC1 Suite PrintSoft PReS Sefas OpenPrint StreamServe Persuasion Source: Ultimate Guide to Enterprise TransPromo Solutions: Document Composition, InfoTrends,

24 On the Fringes of the TransPromo Cloud Personal finance management Integrates t account and transaction-level data Recently acquired by Intuit Makers of Quicken, QuickBooks Online bill management and payment service Scan in bills, digitize, manage, and pay Workflow automation ti for Accounts Payable Strong security measures Invoice generation and payment tracking Targeted at freelancers, small businesses Both print and electronic delivery Integration with SalesForce.com 24

25 Conclusion Cloud computing attempts to optimize data centers for various types of applications, comes in many flavors Organizations, both small and large, are adopting the cloud Major benefits include on-demand, scalable computing and cost savings Security is still a major concern, but there are ways to address it Service providers and vendors are looking to the cloud to enable various types of TransPromo applications 25

26 Questions? 26

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