BIG DATA TRANSFORMS BUSINESS. Copyright 2013 EMC Corporation. All rights reserved.

Transcription

1 BIG DATA TRANSFORMS BUSINESS 1

2 Big Data = Structured+Unstructured Data Internet Of Things Non-Enterprise Information Structured Information In Relational Databases Managed & Unmanaged Unstructured Information Telemetry, Location-Based Information etc. The Digital Universe Is Growing By 7,600 PB / Day 2

3 Transforming Business, And Our Planet! Greenplum s data warehousing and analytics platform helps us efficiently turn metering data into actionable information. 3

4 Barriers to Gaining Value From Big Data Long Ingest and Processing Times Analytics Trapped In Siloes Untapped Data Sources

5 WHAT IS NEEDED TO LEVERAGE BIG DATA? 5

6 The Business Drives Big Data Projects Big Data requires strong IT and LOB collaboration Align To Initiatives Prioritize Use Cases Determine Data & Technology 6

7 Big Data Technology Requirements Store petabyte-scale data React to a large number of events Provide rapid time to value 7

8 EMC and Big Data Scale-Out Data Storage 1 Cloud Or Virtualized 8

9 Isilon: Scale-Out Storage for Big Data Massive Scalability 20 PB in a single file system Enterprise Hadoop Ready HDFS is built-in to the OneFS operating system Management Simplicity Manage PBs just like you would TBs 9

10 Discover New Treatments With Big Data Fast access to all data Scale to 12 PB with linear performance Collaborate on groundbreaking research Reduce the spread of disease We ve been able to grow a single file system to a PB in less than a year & maintain the throughput necessary to advance our research. 10

11 Big Data Technology Requirements ore petabyte-scale data React to a large number of eventsrovide rapid time to value 11

12 EMC and Big Data Scale-Out Data Storage 2 1 Cloud High Capacity and In-Memory Data Fabric Or Virtualized 12

13 Pivotal: Integrating EMC and VMware Assets Data-Driven Application Development Pivotal Data Science Labs Pivotal Cloud & App Fabric Pivotal Data Fabric Virtualization...ETC Cloud Storage 13

14 React To Large Amounts of Data in Real Time Data-Driven Application Development Pivotal Data Science Labs Pivotal Cloud & App Fabric Pivotal Data Fabric Virtualization...ETC Cloud Storage 14

15 Pivotal Data Fabric Architecture Data Ingestion System Data Staging Platform Analytic Data Marts Operational Intelligence Run-Time Applications Enterprise Data Warehouse 15

16 Case Study: China CITIC Bank Pivotal Analytics Database Reduces Risk, Increases Revenues Reduce analytics process from months to days Reduce risk with real-time customer data enabling quick adjustments to credit limits Improved marketing campaign configuration times by 86% The credit card center has already gained up to 40 times the project investment, which is a significant achievement. 16

17 Big Data Technology Requirements Provide rapid time to value 17

18 EMC and Big Data Data Science Experts 3 Pivotal Data Science Labs Scale-Out Data Storage 2 1 Cloud High Capacity and In-Memory Data Fabric Or Virtualized 18

19 Evolution Of The Analytic Process Business Intelligence versus Advanced Analytics (Data Science) Predictive Analytics and Data Mining (Data Science) High Typical Techniques and Data Types Optimization, Predictive modeling, forecasting statistical analysis Structured/unstructured data, any types of sources, very large data sets BUSINESS VALUE Data Science Common Questions What if? What s the optimal scenario for our business? What will happen next? What if these trends continue? Why is this happening? Business Intelligence Low Business Intelligence Past TIME Future Typical Techniques and Data Types Common Questions Standard and ad hoc reporting, dashboards, alerts, queries, details on demand Structured data, traditional sources, manageable data sets What happened last quarter? How many did we sell? Where is the problem? In which situations? 19

20 Accelerate Projects: Data Science Labs Pivotal data scientists work with you on your data Fraud Detection Quant. Modeling Financial Modeling Genomics Bayesian Analysis IT/Network Traffic Image & Graph Analytics Speech & Language Processing 20

21 EMC and Big Data 4 3 Data Science Experts 2 1 Scale-Out Data Storage Rapid Application Development Pivotal Data Science Labs High Capacity and In-Memory Data Fabric Cloud Or Virtualized 21

22 Big Data Apps Differentiate The Business Access From Mobile Devices & Internet of Things 22

23 Build Big Data Analytics Applications Using Agile Development 23

24 Get Started 24

25 Begin With a Big Data Vision Workshop Identify Where Big Data Will Provide Competitive Advantage Identify Big Data uses cases Acquire and prepare structured and unstructured data Build and continuously refine analytic models Publish insights into applications Measure decision effectiveness 25

26 EMC Can Help You Train Your Talent EMC Academic Alliance and Big Data Courses Audiences Business Leaders Business Leaders and Managers Course Offerings Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module Data Science and Big Data Analytics for Business Transformation 1 day New New All up-coming Data Scientists Data Science and Big Data Analytics 5 days For more information, visit or 26

27 Summary Big Data Transforms Business Big Data Requires Business and IT Collaboration EMC Can Help You With Big Data Today 27

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