Copyright 2018, Oracle and/or its affiliates. All rights reserved.

Transcription

1 Copyright 2018, Oracle and/or its affiliates. All rights reserved.

2 Provide a Multichannel Customer Experience with Oracle CEC Deliver Digital Experiences in a Channel-Optimized Format with WCM and CAAS Features in Oracle Content and Experience Cloud Igor Polyakov Oracle CEC Product Management Pandurang Ranjalkar Larsen & Toubro Infotech Ltd. Oracle Digital Practice Head October 22, 2018 Copyright 2018, Oracle and/or its affiliates. All rights reserved.

3 SESSION AGENDA CONTENT HUB TO ENABLE ANY DIGITAL EXPERIENCE KEY CAPABILITIES TO BUILD & DELIVER DIGITAL EXPERIENCES OMNICHANNEL CUSTOMER EXPERIENCE WITH ORACLE CEC Copyright 2018, Oracle and/or its affiliates. All rights reserved.

4 MANAGING CONTENT IS INCREASINGLY COMPLEX Sources Technologies Channels Process specific (Finance, HR, Marketing, Commerce, Service) User generated Context specific Customer specific UI Frameworks (React, Angular, Vue, JQuery, Ruby, Java, etc.) Voice (Alexa, Cortana, Siri, etc.) 3D Web, Mobile, Social Digital Displays Bots IOT, AR, VR Applications (ERP, EPM, Supply Chain, HCM, etc.) Copyright 2018, Oracle and/or its affiliates. All rights reserved.

5 MODERN CONTENT MANAGEMENT IN THE CLOUD ANY EXPERIENCE CEC Sites Custom Oracle WebCenter Oracle SaaS & Apps Deliver (Sites, content delivery API & SDKS) Content and Experience Cloud Collaborate Curate Manage Publish Analyze Connect (content connectors & sdk) ANY CONTENT Product Information Social Data Campaign Information Content Copyright 2018, Oracle and/or its affiliates. All rights reserved.

6 KEY FEATURES AND CAPABILITIES Building and Delivering Multi-Channel Digital Experiences with Oracle CEC Copyright 2018, Oracle and/or its affiliates. All rights reserved.

7 KEY CAPABILITIES TO ENABLE DIGITAL EXPERIENCES STRUCTURED CONTENT MANAGEMENT PUBLISHING CHANNELS & WEBHOOKS User friendly tools for structured content modelling, authoring and publishing Multilingual content publishing to websites or custom channels with push notifications ACCELERATED CONTENT DELIVERY API ACCELERATED SITES CREATION AND DELIVERY Rich SDKs and API for managing content delivery via global Akamai CDN Powerful Site Builder, WYSIWYG for business users, CLI and toolkits for developers TAXONOMIES & CUSTOM METADATA Content categorization with taxonomies for management & delivery, dynamic metadata Next 6 Months Available Today Copyright 2018, Oracle and/or its affiliates. All rights reserved. 7

8 CONTENT MODELS FOR DIGITAL EXPERIENCES ücontent model for an experience defines content structure, content organization and relationship between content elements. ü Content Type specifies structured information entry and its relations ü Data Fields a rich set of fields with various value-editor options v Taxonomy a hierarchical tree of terms for content categorization v Metadata Set a logically related group of fields to describe content Copyright 2018, Oracle and/or its affiliates. All rights reserved. 8

9 CONTENT MODELS FOR DIGITAL EXPERIENCES Content hierarchy / Taxonomy Copyright 2018, Oracle and/or its affiliates. All rights reserved. 9

10 PRESENTATION LAYER ACROSS DIGITAL CHANNELS üa rich set of features and tools to enable front-end developers creating experiences across variety of digital channels: ü Experience Fragments channelspecific layouts for a content type ü Command Line Interface toolkit for building page, section or content layouts ü Feature-rich Site Builder for creating mobile-first multi-lingual sites v Site Tree Taxonomies to support datadriven dynamically generated sites Copyright 2018, Oracle and/or its affiliates. All rights reserved. 10

11 PRESENTATION LAYER ACROSS DIGITAL CHANNELS Copyright 2018, Oracle and/or its affiliates. All rights reserved. 11

12 REST API & SDK TO ENABLE CONTENT AS A SERVICE ü Oracle CEC Content API contains: ü Delivery API a REST API for delivering multi-lingual content v Management API REST API to enable managing content lifecycle ücontent Delivery SDK a lightweight SDK to enable consumption of content fragments : ü Generic JavaScript SDK ü JavaScript SDK for NodeJS v SDK for ios and Android Copyright 2018, Oracle and/or its affiliates. All rights reserved. 12

13 MANAGING CONTENT IN ASSET REPOSITORIES üasset Repository is a foundation for managing content for delivery. It allows you to control: ü Asset security at a repository level ü Content types, publishing channels and languages available for content editors v Taxonomies for asset categorization both for management and delivery v Security at a taxonomy category level v Metadata sets to further describe assets in a taxonomy Copyright 2018, Oracle and/or its affiliates. All rights reserved. 13

14 CONTRIBUTING MULTI-LINGUAL CONTENT üan Asset Repository allows editors: ü Create content items and digital assets ü Use content layouts to preview items in different viewports ü Translate content items ü Submit content for review & approval v Categorize content with taxonomies and assign metadata values to describe content v Browse or filter content by categories and / or metadata üdevelopers can drive content delivery and display via REST API: ü By using content item s attributes in search conditions. v By using categorization information and metadata on content items and digital assets in faceted search Copyright 2018, Oracle and/or its affiliates. All rights reserved. 14

15 PUBLISHING CONTENT TO DIGITAL CHANNELS üchannels define destinations and enforce policies for asset publishing and delivery to its consumers: ü Publishing policy content approvals ü Localization policy content languages ü Security policy access to content üwebhooks allow push notifications to Delivery API clients: ü Content Publishing webhook v Content Lifecycle webhook Copyright 2018, Oracle and/or its affiliates. All rights reserved. 15

16 GLOBAL DELIVERY OF CONTENT & SITES VIA AKAMAI CDN üootb accelerated delivery of published content and sites via globally distributed Akamai CDN CONTENT AND EXPERIENCE CLOUD ü Built-in cache management: ü Static content is cached on Akamai servers for at least 15 days ü Akamai cache is invalidated on site or a content item re-publishing üootb Akamai SureRoute and option to use Akamai Image Manager Copyright 2018, Oracle and/or its affiliates. All rights reserved. 16

17 OMNICHANNEL CUSTOMER EXPERIENCE WITH ORACLE CEC Copyright 2018, Oracle and/or its affiliates. All rights reserved.

18 Oracle Digital (FMW, IaaS & PaaS) Offerings Overview 300+ Global Delivery Strength 50+ Global Project Rollouts 35+ Active Customers Analysts Quote ZINNOV Leader in Zinnov Zones 2016 IoT Technology Services evaluation Won Digital transformation award from Oracle for optimizing JD Edwards with IaaS GARTNER Recognized Consulting & SI Partner for Cloud Service LTI positioned as Aspirant in Everest Group s Private Cloud Enablement Services PEAK Matrix 110+ Oracle Cloud certified resources 28+ Oracle Cloud & FMW Certified Implementation consultant Larsen & Toubro Infotech Ltd.

19 Overview Engaging customer experience with CEC Industry: Utilities, Retail, Insurance and Healthcare Customers : Sales and Marketing Larsen & Toubro Infotech Ltd. 19

20 Solution Objectives Document and Digital Content management on cloud Seamless integration of new channels Content Standardization Alternate Sales channel for Banks Consistent customer experience Facilitates Collaboration SaaS Extension/Backend ERP Integration Larsen & Toubro Infotech Ltd.

21 Solution Architecture Marketing Website Chatbot Mobile Application Oracle Identity Cloud Service Identity Cloud Service On Premise ERP Systems Oracle Digital Assistant Content as a Service (CAAS) API s Oracle Content & Experience Cloud Integration Layer Cloud ERP Oracle Visual Builder Cloud Service 3 rd Party Systems Oracle HCM Oracle SCM Larsen & Toubro Infotech Ltd.

22 Overview Solution at a Glance Larsen & Toubro Infotech Ltd.

23 Business Benefits Centralized hub to create and manage digital content Seamless integration with new channels Real-time content synchronization Solution Mobile and Chatbot Enabled Target social platforms Boost marketing and sales Larsen & Toubro Infotech Ltd.

24 Digital Content driven Banking Services Card Offerings Rewards Policies Terms and Conditions Offers 10/20/18 Larsen & Toubro Infotech Ltd. 24

25 Larsen & Toubro Infotech Ltd.

26 CEC Solution Roadmap Similar solutions for domains like Utility, Retail, Insurance and Healthcare Cloud Migration of on premise Web Content Management CEC Extension for Oracle SaaS applications like Oracle Commerce Cloud, Oracle HCM and Oracle SCM CEC connector for Oracle WebCenter Portal and Sites applications Larsen & Toubro Infotech Ltd.

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