Vision Statement. Franchise Programs. Proprietary Software. Single and. Opportunities

Transcription

1 Special Touch CLEANING Vision Statement Franchise Programs Proprietary Software Single and Master Franchise Opportunities

2 Special Touch Cleaning Vision Statement Background Why People Go Into Business Franchise Programs Advertising & Marketing Franchise Support Territory Proprietary Software Frequency Asked Questions Special Touch Cleaning is a ground floor franchise company seeking qualified individuals who want to be in business for themselves, but not by themselves. 1

3 V i s i o n es t a t e m e n t 1. Branding-Customers Branding -Customers choosing choosingspecial SpecialTouch Touch Cleaning knowing Cleaning knowingthat thattheir their home will be serviced with home will be serviced with pride and professionalism. pride and professionalism. Increases customer loyality In-creases customer loyal and retention ty and reten-tion. Special Touch Cleaning s vision is to grow our 2. local brand into a national company based on the 3. following criteria: Customer Service -Su perior customer se rvice continued growth in your business. Know your customer and follow-up regularly. Employees -Understanding that employees are the backbone of your busi ness. Ensuring that em ployees are made to feel that they are part of your company s growth. 4. Value -Providing custom ers with incentives for re ferring new customers to help grow your business. 5. Market Position -Utilizing PR, social media, web ad referrals to vertising, and re-ferrals increase name recognition, which increases sales. 6. Forming a Franchise Advi sory Council Franchisees can discuss ideas, imple ment changes, and grow with the company. Keeping the lines of communica tion open is key to growing your business

4 background BACKground Special Touch Cleaning has been serving the Greater Richmond region since 1998 providing quality residential cleaning services. Our experience and knowledge has provided Special Touch Cleaning with a unique insight into how a successful business should operate. Operating a residential cleaning franchise offers you a chance to grow your business without cleaning homes. Your staff will take care of cleaning your customer s homes. Your main responsibility will be to grow your business by providing superior customer service. Special Touch Cleaning s responsibility will be to ensure you operate your business in a profitable and professional manner. Our goal is to help individuals start their own business. Starting a new business is exciting, yet we under-stand that franchisees will need guidance and support to ensure the growth of their business. This is one reason why we provide a pre-written business plan. A study mentioned in Business Plans For Dummies by Paul Tiffany states that companies with a business plan have 50% more profits and revenue than nonplanning businesses. 3

5 41% 36% 27% 5% Joined a family business Wanted more control over their futureromnium num peri clum haci con temquame Were tired of working for someone else Were downsized or laid off Reasons why people go into business for themselves *Source: Dun & Bradstreet 19th Annual Small Business Survey May Totals add up to more than 100% because respondents could choose more than one reason for going into business for themselves. This was in the May 2001 issue of INC magazine A survey by Guidant Financial Group, show that 60 percent of new business owners come from management and executive back-grounds. WHY? These individuals who had the drive and ambition to reach high level executive positions are the same people who take the initiative to go into business for themselves

6 Franchise Programs Special Touch Cleaning is a ground floor franchise company seeking qualified individuals who want to be in business for themselves, but not by themselves. 5 Payroll software Accepting credit cards online Online accounting procedures Intranet We offer two programs: 1) Single Unit franchise-a single unit franchise offers you the opportunity to operate a business with at least 50,000 qualified households within one US county. 2) Master Franchise- This program offers you a chance to operate a single unit franchise while at the same time market franchises in your territory. The Master program entitles you to earn residual income throughout the year and build equity in your future. A Master territory encompasses 1 Million households. Special Touch Cleaning will train and provide assistance with the following tools to ensure success in your own business: Hiring & training personnel

7 FRANCHISE

8 Advertising and Marketing Special Touch Cleaning provides our franchisees with a variety of methods to keep and attract customers including: 1. Free pre-qualified leads 2. PR campaigns 3. Internet marketing 4. Search engine optimization 5. Barter service 6. Local newspaper listings 7. Flyer distribution 8. Direct mail 9. Social media/facebook 10. Referral program Each method will ensure a steady stream of customers.. We also provide a 20 page pre-writ- 7

9 We also provide a 20 page pre-written business plan to help with launching and growing your business. ten business plan to help with launching and growing your business. Excerpt from business plan: On average, 5% of house cleaning clients use our service on a weekly basis, 80% use Special Touch Cleaning on a biweekly basis, 10% on a monthly basis, and the remaining 5% are one time cleans. The franchisee growth will be based on superior cleaning and customer service techniques. It is VITAL that each employee is trained in such a way that the customer cannot do without our service. Referrals will come based on this superior service as well as growth of the company. Follow-ups will include on-site in-spection, phone calls, and comment cards to ensure continued customer satisfaction

10 FRANCHISE SUPPORT Franchise Support Franchisee support is crucial to the success of any franchise. Every franchisor should go beyond the standard telephone and periodic visits to ensure the franchisee is receiving as much support as possible. The following methods are employed by Special Touch Cleaning to ensure our franchisee s success: 1. One week of training at our headquarters in Virginia. Special Touch Cleaning will help set up various operations such as Intranet, advertising, payroll, personnel, and operating procedures. 2. Personal mentor. An experienced professional will be assigned to work with you during your start-up and continuing throughout the coming months and years. You will have access to your mentor 24/7 regarding any topic. 3. Timely Acknowledgment. Special Touch Cleaning provides recognition or owners at annual events or through monthly performance rankings. We provide immediate credit to specific franchise owners accomplishments. These accomplishments could range from a new, successful marketing campaign to a well-received presentation at an important conference. This way could not only celebrate a specific achievement, but also provide a venue for promptly sharing good ideas and foster connectedness 9

11 These accomplishments could range from a new, successful marketing campaign to a well-received presentation at an important conference. This way could not only celebrate a specific achievement, but also provide a venue for promptly sharing good ideas and foster connectedness within the franchise. within the franchise. 4. Camaraderie. Establishing good relations with system franchisees certainly helps to honor each individual. Special Touch Cleaning s goal is to have an excellent rapport with its owners. Unlike other franchises, Special Touch Cleaning s franchise support will function with technology tools, making use of an intranet to empower individuals.. 5. Franchise Advisory Council. We invite our new franchisees to become part of our Franchise Advisory Council in which new ideas are explored, new techniques are discussed, and for an informal way to discuss the future of Special Touch Cleaning. This is an excellent way for our franchisees to feel that they are part of our growth and expansion

12 Special Touch Cleaning provides one of the largest protected territories in the residential cleaning industry. Based on a customized demographic analysis of your home zip code, Special Touch Cleaning will provide at least 50,000 qualified households in one US county. Special Touch Cleaning provides a colorized map of your potential territory along with an Excel spreadsheet showing all the possible zip codes in your area. Each zip code has important information such as: Number of homes Population Income Disposable Income Net Worth Zip Code City County Population Population House Income Disposable Household Holds Income Net Worth Red Bank Monmouth 23,646 23,946 9,824 $75,125 $50,694 $641, Shrewsbury Monmouth 4,065 4,246 1,351 $94,420 $78,278 $1,031, Fort Monmouth Monmouth 1,266 1, $52,402 $27,077 $457,052 Territory 11

13 proprietary software Proprietary Software Special Touch Cleaning franchise system is designed to be operated either completely online or on your phone. Our proprietary Android and Apple app will perform the following functions: Scheduling Payroll GPS tracking of hours worked by employee GPS tracking of miles driven by employees Scheduling reminder text to customers ETA text to customers Loading of payroll onto prepaid debit cards Tracking customer profit Customer estimates Tracking advertising dollars Processing credit cards Compiling daily reports A screen shot of our software is below

14 1) What is the cost of a Special Touch Cleaning franchise? For a single unit, the cost is $29,000 for a territory of one US county. For a Master franchise, the cost is $150,000 for 1 Million qualified households. 2) What is the royalty rate? The royalty rate is 7% per month 3) Will I be cleaning homes? No. Your staff will clean your customer s homes. Your responsibility will be to grow your business and ensure cleaning standards are met for customers. 4) Do I need an office? Initially no. After two employees are hired, an office space of square feet will be required. 5) What kind of training will I receive? frequently asked questions One week of training in Richmond, VA. Hotel and airfare included in franchise fee. 6) What is an FDD? A franchise disclosure document (FDD) is a legal document which is presented to prospective buyers of franchises in the pre-sale disclosure process. The FDD indicates the franchisor and franchisee s responsibilities. A copy will be sent upon completion of our online form

15 Special Touch Cleaning 2151 Carbon Hill Drive Midlothian, VA