Your access to world-class software evaluation resources and audiences MEDIA KIT.

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1 Your access to world-class software evaluation resources and audiences 2017 MEDIA KIT

2 Page Media Kit Technology Evaluation Centers The TEC Network Every day, a global audience of technology and business decision makers relies on our websites and newsletters for enterprise software-related information, resources, and best practices. Being part of the TEC network puts you in front of one of the largest communities of software buyers in the industry. The TEC Network Global Reach = 40 million Breakdown by Major Region North America 32% Europe 12% Asia 26% Africa 11% Middle East 6% Oceania 2% Latin America 11%

3 Page Media Kit Technology Evaluation Centers Breakdown by Job Position Breakdown by Number of Employees 8% 11% 15% 16% 31% 19% 31% IT Management or Professional 19% Corporate or IT Executive 16% Professional 15% Corporate Management 11% Corporate Non-management 8% Other 16% 11% 13% 13% 15% 15% 27% 45% 18% 45% Less than 250 Employees 15% Employees 13% 501 1,000 Employees 11% 1,001 5,000 Employees 16% Over 5,000 Employees Top Industries Manufacturing Finance & Banking Wholesale and Retail Trade Telecommunications Health Care Professional Services Food & Beverage Hospitality Transportation Education

4 R Page Media Kit Technology Evaluation Centers Media Partners TEC works with more than 50 media partner sites to generate traffic from target market segments and verticals. We are proud to work with media partners such as: IT FOR MANUFACTURING EXECUTIVES

5 Page Media Kit Technology Evaluation Centers Software Evaluation Resource Center Program for Media Partners Offer TEC s world-leading enterprise software evaluation and selection tools and resources free of charge to your audience. A TEC co-branded software evaluation center provides your users with access to our powerful, impartial software selection decision-making platform, a range of valuable resources including request for proposal (RFP) templates, and an extensive research library. TEC s Software Evaluation Resource Center A TEC software evaluation center gives your audience access to TEC s industry-leading suite of software evaluation resources, including: TEC s extensive research library: This includes a multitude of enterprise software research, e.g., buyer s guides, analyst reports, market landscape reports, certification reports, and articles, for different software categories, including ERP, BI and data management, CRM, HCM, SCM, and others. TEC Advisor: Our online decision support application allows organizations to evaluate and select enterprise software using data collected from vendors and validated by our impartial in-house professional software analysts. RFP Templates and Software Comparison Reports: These useful tools are built on industrystandard criteria covering all the features and functions of a given category of enterprise software. Sample templates and comparison reports are provided free of charge, with an option to purchase the full version.

6 Page Media Kit Technology Evaluation Centers Why Advertise with TEC? The TEC network reaches an audience far beyond a single organization, and can act as a channel for actionable marketing promotion and leads capture. TEC can put together advertising and content syndications programs for you to: educate prospects about your company s new initiative gather demographic, industry, and geographic data on your prospects position your company as an industry leader augment the reach of your marketing initiatives create or increase brand awareness drive traffic to your website, landing pages, or events

7 Page Media Kit Technology Evaluation Centers Advertising, Surveys, and Content Syndication Programs Promote your white papers, ebooks, webinars, case studies, live events, and more to the TEC network of information technology (IT) decision makers hungry for the latest information about enterprise software solutions. Meet your marketing objectives with TEC multi-touch programs. Content Syndication Program Through a content syndication program, TEC can provide you with high-quality reader proles of prospects who have expressed a genuine interest in your company and its products. High-quality reader profiles include information such as: contact details: name, telephone number, and address; job role; company size; geographic region; and industry. Market Survey Program Gain key insight into your target market s pain points through a market survey program. Using your targets and filters, TEC will run a survey (typically 4-6 questions) to extract your target market s key pain points. Using the survey results, TEC can produce an asset, such as an infographic or market report, and distribute it to your prospects directly, or through the TEC network. More than 80% of our global audience actively researches, evaluates, or purchases enterprise software

8 Page Media Kit Technology Evaluation Centers Advertising, Surveys, and Content Syndication Programs (cont d) Campaigns Get on the radar of active IT decision makers with an optimized campaign. Segment your target audience according to geographic region, company size, job role, and other criteria. Decide when and how often to send your message. Leverage our e-marketing specialists to help you craft your message, and analyze campaign results to assess your competitive position and identify promising new markets. Banner Advertising Promote your live events, products, and services to TEC s audience. Display your banner ad on TEC s websites and in our newsletters. For rates and specifications, please contact your vendor relations representative. For pricing and other information on these programs, please contact your TEC vendor relations representative. One of the largest online research libraries Target the right opportunities for you

9 Page Media Kit Technology Evaluation Centers About Technology Evaluation Centers (TEC) Technology Evaluation Centers (TEC) is the world s leading provider of software selection resources, services, and research materials, helping organizations evaluate and select the best enterprise software for their needs. With its advanced decision-making process and software selection experts, TEC reduces the time, cost, and risk associated with enterprise software selection. Over 3.5 million subscribers leverage TEC s extensive research and detailed information on more than 1,000 leading software solutions across all major application areas. TEC is recognized as an industryleading software selection advisory firm offering resources and services both online and onsite. For more information, please visit

10 Contact Us Contact TEC today to learn how we can support your next marketing campaign, and help you generate new business. Corporate Headquarters Technology Evaluation Centers, 740 St. Maurice, Suite 400, Montreal, QC H3C 1L5, Canada Phone: Toll-free: (North America) Fax: Follow us: Disclaimer Notwithstanding the preceding, TEC remains the sole provider, editor, and publisher of any information made available through its infomediary platform and services including advertising content, audience, and frequency determination that are part of TEC s infomediary toolbox. Hence, TEC reserves the right without prior notice to alter and use, for its own convenience and at its own discretion, such information and its context of use. All data in this document is current as of May 2017.