quality focus, solid infrastructure set-up and an excellent human resource.

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1 Introduction Zed-Axis was established in February 2000 as a software technology firm focusing on web solutions and multimedia services. With its Internet domain expertise in web technologies, brand communication, and user experience requirements, Zed-Axis has acquired prestigious customer relationships. The company strength in terms of manpower constitutes state-ofthe art technology skill-sets and unique creative brilliance. VISION strong Zed-Axis Technologies will continue to grow as a profitable software company, offering end-to-end technology solutions and user experience solutions with a quality focus, solid infrastructure set-up and an excellent human resource. At Zed-axis, we provide complete end-to-end solutions based on our expertise in the field of e-technology. We undertake projects involving technologies like VB, J2EE, JSP, COM/COM+, ASP, ASP.NET, Flash, Director, 3D-Max, XML and RDBMS, such as Oracle and SQL server. From helping companies integrate customer-centric strategies and emerging technologies into innovative e-business models, to developing multi-channel solutions that coordinate these new channels with the traditional customer touch points of telephone, catalogues, call centres and brick-and-mortar facilities, we help our clients redefine their business, differentiate themselves from their competitors, and reshape their industries. Zed-Axis Technologies has incubated business divisions focused on e-marketing, e-learning and outsourcing business models, under the brand names epromos, evidya and esource respectively. epromos creates awareness regarding the possibility of electronic marketing using the web as a communication platform. Zed-Axis handles end-to-end e-branding solutions for a brand through epromos. evidya provides elearning solutions to corporates and educational institutions, which include content creation, interactive production, and Learning Management System design (Core Technology used is Macromedia Flash). esource provides outsourcing solutions to corporates and organizations in their back-end data management facility, and also provides back end support in handling their PRM & CRM activities. Contd

2 Business Approach Zed Axis focuses on key solutions based on a Business Model approach, to help brands achieve their vision. Zed-Axis positions itself as an e-strategist to work out the most appropriate business solution, that can be deployed to leverage the internet medium. All projects are implemented using an iterative, milestone-driven process, based upon a series of versioned releases conforming to the 4-implementation phases that we have defined. This time tested framework for developing Intranets and other web-based applications would ensure timely implementation of a system, which meets its objectives. The advantages of taking this approach are many: Project delivery is streamlined User acceptance is high as they get used to using the system gradually Ability to incorporate changes with minimum efforts The figure below illustrates the four critical phases and milestones (milestones are indicated by the diamond shaped boxes) that are fundamental to the approach. Envisioning The purpose of the Envisioning Phase is to build a shared vision of the project among all the key stakeholders. By creating a broad but intuitive view of the project s goals and constraints, the Envisioning Phase begins to define the scope of the project, and sets the stage for the more formal and detailed planning effort that will come later, in the Planning Phase. The envisioning phase culminates in the Vision Approved Milestone. The deliverables of this milestone are: Vision Document Master Risk Assessment Document Project Structure Document Contd

3 Planning The application s architecture is defined during the Planning Phase. The application architecture is based on the Conceptual, Logical, and Physical Design Models. This phase culminates in the Project Plan Approved milestone the deliverables of which are: The Functional Specification. The Master Project Plan. The Master Project Schedule. An updated Master Risk Assessment Document. Developing The goal of the Developing Phase is to deliver an application that meets all stated expectations and is ready for external testing. This phase culminates in the Scope Complete milestone the deliverables of which are: A revised and completed Functional Specification. An updated Master Project Plan and Master Project Schedule. An updated Master Risk Assessment Document. Source code and executables. Initial performance support elements. A Test Specification and test cases. Stabilizing During this phase, all known issues are resolved before delivery, and any tasks needed for support and ongoing maintenance of the product are completed. This phase seeks to tie up the loose ends. Documentation, release notes, final bug fixing and project deployment are all part of this phase. A significant aspect of this phase is that the customer and users begin significant testing of the system. This phase culminates in the Release milestone the deliverables of which are Release notes. Performance support elements. Test results and testing tools. Source code and executables. Project documents. Contd

4 Service Offerings Service Mantra Combining a unique understanding of how organizations work in the context of the New Economy, delivering measurable outcomes and sustainable results by creating large-scale programs that mobilize client organizations to achieve step changes in business performance, while improving operational performance, management, capability and their ability to implement strategy E Business Solutions Zed-Axis specializes in automating communication exchanges among the brand and its dealers, customers, employees and partners. This is achieved through any of the following: -Enterprise Application Development -Business Automation Solutions (Intranet/ Extranet) -Content Management System -Web Strategy Consulting -Business Intelligence Solutions Branding Solutions Zed-Axis develops brand promotion solutions and communication services for industry sectors in the areas of Corporate Presentation, Website Designing, Online Campaign Conceptualization and digital animation. Brand Solutions are focused under epromos as a separate business division. - E-Promotions - Online Brand Identity - User Experience - Loyalty Solutions Technology Outsourcing (esource and evidya) Zed-Axis offers value-added services for Business Process Outsourcing services, in the areas of Data Conversion, E-Learning content development, loyalty management and data cleaning activities. Outsourcing Solutions is managed under the brand name of esource as a separate business division within Zed-Axis, and elearning related initiatives are handled under the brand name evidya. - Technical Writing - E-Learning Content Integration - Back-End Data Processing - Management - E-Learning Development

5 Media & Entertainment With an expertise in Macromedia Flash software, Zed-Axis is one of the leading developers of 2D animation for online games, flash movies and action scripting. - Online Games - Content for Mobile Devices - Animation - Multimedia Compilation - Action Scripting The following is the in-house developed approach model that achieves the above: Business operations are transforming into a 24/7, 365 days processing with almost zero downtime. We at zed-axis believe that i-transformation of business enterprises is an eventuality and earlier the process is adapted, more successful the organizations are going to-be. Our EVP (Extra Value Proposition) for you The PEN Advantage Proprietary Work Process Zed Axis's senior management team has more than 65 man years of IT project management experience and have managed more than 140 projects. We have leveraged this experience to develop a project management methodology that helps us ensure effective communication and task coordination and thus minimize risks in the execution process. We have excellent resources both in project management and in technical execution. Professionals from HCL Info systems & CMC alumni, with significant project management experience, lead a team of 45 technology professionals.

6 Our developers are drawn from the leading technology institutes in India and have an average individual experience of more than 3 years. Excellent Quality Assurance Methodology Project Execution is followed by a defined tripod quality test before the completed work is delivered to the customer. Tripod Test is performed to audit the project deliverables under various quality assurance parameters to ensure smooth project life cycle. Quality conscious employees Quality procedures according to International Standards Dedicated Quality team monitors and checks regularly the processes and Procedures Regular training of employees on " Quality Improvement" Network Stability Zed-Axis has set-up robust, state-of-the-art infrastructure facility, with connectivity, work climate and IT set-up of international standards. We understand the criticality of project implementation and information exchanges and adequate security norms are followed. Networked environment, with appropriate rights to authorized personnel. Firewalls and Servers for secure access to Internet, use of Licensed Software. Latest Anti- Virus Software Non Disclosure Agreement protects the interest of the clients Suitably Web Development Software Skill Profile Our Software professionals are proficient in the technologies and tools like: J2EE ASP.NET XML HTML, VB Script, Java Script Flash, Dream-Weaver, Adobe Photoshop. Multimedia Our creative team specializes in creating effective: Corporate Presentations / Interactive Websites / Product Catalogues / Virtual Walkthroughs Using - Macromedia Flash, Adobe Photoshop, Adobe Premiere & Audition.

7 Client Server Our client server team is experienced in Oracle SQL Server My SQL MS Access Visual Basic Crystal Reports HRIS Suite Products The HR Module will take care of all the activities generally performed by the HR department. It will provide centralized storage and retrieval of information related to HR policies, employee details along with automating the process of performance appraisals. The Application contains the following fully customized modules: - Policies Reports Leave Management Performance Appraisals Employee Training Document Templates HR Employment Guide Employee Kit Installations: SKF Bearings (India) Employee Intranet An employee intranet Application based on the state-of-the-art technology solutions that would be scalable and inter-operable with existing and future online applications, like HRIS, etc. Specific user experience parameters, like, navigation, layout and bandwidth infrastructure have also been kept under consideration. News Room Human Resource Online Feedback / Opinion Poll Organization Policies Annual Reports Newsletters Recreation Installations: SKF Bearings (India), MACE (Middle East), GSK-Glaxo Smith-Kline (India) Contd

8 E-CRM An integrated software solution that should handle the process from the time call lands at CSR desk till the call is closed. The solution also gives a centralized reporting system to monitor the performance of each call center and the associated Service Centers. The Application contains the following fully customized modules: - Case Management Auto Allocation Status Updates Centralized Reporting Installations: Samsung Consumer Electronics (India) After Sales Service Management Solutions Installations: Hewlett Packard India, Samsung Consumer & Home Appliances (India) Under Development: Sony-Ericsson India Secondary Sales Tracking Application & Marketing & Sales Purchase Management (MSPM) There are four modules of the Application in total: Distributor Module Sub-Distributor Module Admin Module Report Module with automated & manual reports on the Web as well as on SMS Installations: Samsung Mobiles (India) Under Development: Logitech (India) With Business Intelligence Sony-Ericsson (India), Spice Mobiles Contd

9 Clients E-Business Solutions Samsung India Electronics Limited GSK Glaxo Smith-Kline (India) SKF Bearings (India) Hewlett Packard Ltd. (India) Sony-Ericsson (India) Logitech India Times of India Group Electrolux Limited (India) Carrier Aircon NIIT Ltd. Maruti Udyog Limited Grow Talent Company Limited Mace Group, Dubai Outsourcing Solutions Times Of India Group ( Samsung India Electronics Consumer Club for CE & HA Products Samsung Electronics India - Partner Relationship Mgmt (Scheme Management) NIIT (E-Learning Content Integration) Logitech India Partner Scheme Management Tata InfoTech elearning Content Development Branding Solutions Iffco, Middle East HCL Technologies (America) Turbo Genset (London) Tata Motors General Motors Tupperware (India) Eicher Group LG Electronics (Middle East - U.A.E) Discovery Channel Iffco Tokio General Insurance Co. Radisson Hotels Samsung Electronics (India) Bharti Cellular Limited (AirTel) ITC Wills Sport ITC Hotels Business World Century Cinemas, (Middle East - U.A.E) Vector Springs (Middle East - U.A.E) National Geographic Channel

10 Media & Entertainment Data Access India Limited Indiatimes.com Digital Motion Pictures, Austria Team Profile Diversity in skill set: Project Management Content Analysis & development Information architecture User experience Design Website Design & development Web & mobile Application development elearning Search Engine & Website Optimization Convergence Technologies, Software Programming Testing, QA Total experience spanning Over 200 projects 80+ man-years of web & software development 45+ man-years of brand promotion material 65+ enthusiastic team members Experience spread across diverse projects Brand micro-sites Corporate websites campaigns Branding screensavers & wallpapers E-Brochures, Multimedia Corporate & Product presentations Rich media advertising / e-media Planning Web and mobile games Interactive Sales Manuals / User Manuals Intranets / Extranets Customer Loyalty Applications Partner Loyalty Applications & Scheme Management Mobile (SMS) Applications Sales Centric Applications Content Management Tool Development Data Warehousing Business Intelligence Solutions Channel Service & Sales Call Center Solutions

11 Have worked across industries: Advertising Apparel Automobile & Automobile Equipment Manufacturers Banking Call Center / Customer Support Consumer goods Defense Direct Marketing Education & Knowledge Entertainment Exporters Fitness & Beauty FMCG Food & beverages Health Care & Personal Hygiene Hospitality Human Resource Information Technology Infrastructure Market Research Media & Publishing Mortgage & Telemarketing Non-Government Organizations Pharmaceuticals Real Estate & Construction Retail Consulting Retailing Telecom Contd

12 Media Profile Zed-Axis Technologies has been regularly in the news with most of the leading National Dailies. All business initiatives like Strategic Alliances forged, Business Division Launch, product launch and reviews have been featured in leading newspapers & Magazines FE, ET, HT, TOI, National Herald, Pioneer, PC Quest, Smart Inc., etc. Visit us at: Contact us at: Registered Office: Zed-Axis Technologies Pvt. Ltd. UNICOM HOUSE A-3, Commercial Complex, Janak Puri, New Delhi , Phone: +91 (11) /444 Fax: +91 (11)