Value-Add MEMS and Sensors for Smart Cities Karen Lightman, Vice President, MEMS & Sensors Industry Group, SEMI

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1 Value-Add MEMS and Sensors for Smart Cities Karen Lightman, Vice President, MEMS & Sensors Industry Group, SEMI 2017 SEMI, MEMS & Sensors Industry Group. All rights reserved. 1

2 Today s Topics Introduction of MEMS & Sensors Industry Group, a SEMI Strategic Association Partner Trends in MEMS & Sensors for Smart Cities Smart City Case Study Smart Parking Challenges/Opportunities 2

3 Introduction of MEMS & Sensors Industry Group, a SEMI Strategic Association Partner 3

4 SEMI and the Electronics Supply Chain Substrates Equipment IP Device Manufacturing System Integration Applications Materials Components Subassemblies Design Fabless Packaging Test SEMI global platforms, SIGs, committees, conferences, and expositions gather the extended electronics manufacturing supply chain for comprehension, synchronization, and action. 4

5 About MEMS & Sensors Industry Group (MSIG) A SEMI Strategic Association Partner Established in 2001, MSIG is the trade association advancing MEMS and sensors across global markets Integrated operations with SEMI in 2017 Connects and champions the MEMS and sensors supply chain in established and emerging markets Enables the commercialization of MEMS and sensors helping overcome technology and manufacturing hurdles Nearly 200 member companies and partners DESIGNERS MATERIALS & EQUIPMENT SUPPLIERS END USERS/ INTEGRATORS FOUNDRIES DEVICE PRODUCERS 5

6 A Sampling of Our Members Silicon Microgravity 2 The Point Advisors 6

7 2017 MSIG Global Governing Council Dave Kirsch (Chair) EV Group John Chong, PhD (Vice Chair) Kionix Kevin Crofton SPTS Technologies Evgeni Gousev, PhD Qualcomm Technologies, Inc. Jeff Hilbert 2 The Point Advisors Jim Knutti, PhD Acuity, Inc. Karen Lightman MSIG, SEMI Dave Monk, PhD NXP Semiconductors Becky Oh PNI Sensor Corporation Yoshio Sekiguchi OMRON Jason Weigold, PhD MEMStaff Charles Yang SITRI Harvey C. Nathanson, PhD (Emeritus) 7

8 MSIG s Mission MSIG continues its original mission: Demonstrate reliability, robustness and affordability of MEMS Provide a forum for members to collaborate and innovate Champion MEMS and sensor technology Foster discussion of industry challenges 8

9 SEMI MSIG Connects for Member Growth and Prosperity Communities Collaboration Collective Action Standards Interoperability, specifications, safety Market Intelligence Manufacturing data, forecasts, insight Advocacy Communities Programs Expositions Issues, public policy, collective action Market segments, special interests Technology, business, issues Business development, market access 9

10 SEMI MSIG Annual Events NOVEMBER 1-2, 2017 NAPA, CA JULY 10-13, 2017 SAN FRANCISCO, CA SEPTEMBER 20-22, 2017 GRENOBLE FRANCE MAY 10-11, 2017 STANFORD UNIVERSITY MARCH 16, 2017 SHANGHAI CHINA JUNE 27-29, 2017 SAN JOSE, CA SEP 13, 2017 TAIPEI TAIWAN JANUARY 9-12, 2018 LAS VEGAS, NV 10

11 Trends in MEMS & Sensors for Smart Cities 11

12 MEMS & Sensor Markets (by Application) Consumer (including wearables) is more than 60% of market Status of the MEMS Industry

13 Internet of Things High Growth Momentum Connected Car Fleet Management 30M Connected devices 3Q 2016 Verticals Health Care Asset Management Smart Cities Wearables Connected Home Drones Retail source: 13

14 Trends in MEMS & Sensors for Smart Cities Technology Enabling connections for IoT thru end-to-end solutions Emergence of new materials, new processes Business Models Providing full systems (software, hardware, analytics) Collaborate: Co-design, co-create, innovate 14

15 Smart Cities Global Overview Many Smart City Projects around the world use an integrated Information and Communications Technology (ICT) system to improve efficiency, manage complexity and/or enhance citizen quality of life, leading to long-term improvement in city operations In 2016, Smart Cities connected 1.6 B things to the Internet that number will climb to 9.7B in 2020! (Gartner) Where is the technology push and where is market pull? 15 15

16 Device shipments (thousands) Global Shipments of Internet-connected Devices used in Smart Cities 1,400,000 1,200,000 1,000, ,000 Healthcare Safety and Security 600,000 Physical Infrastructure 400, ,000 Energy and Resource Efficiency Mobility and Transport

17 Smart City Projects Smart City Projects Fit into Six Verticals: Today s Case Study Mobility & Transport Smart Ticketing Smart Parking Intelligent Transport Systems Energy & Resource Efficiency Smart grid Smart utility infrastructure Safety & Security Integrated video surveillance Predictive analytics Governance Mobile reporting apps Consolidated services platforms (Aging) Physical Infrastructure Environmental sensors Smart street lighting Smart buildings Waste management Healthcare Telehealth Aging in place Remote patient monitoring 17

18 Smart City Case Study Smart Parking PNI Sensor Smart Parking Sensor 18

19 PNI s PlacePod Smart Parking Sensor TM Smart parking sensor solving mission-critical aspects of parking management: accurate, real-time vehicle detection and location of available parking spaces Includes PNI s high-performance geomagnetic sensor and vehicle detection algorithms detecting presence or absence of car in parking space Sensors and algorithms finely tuned for ultra-low power consumption and always-on, providing continuous vehicle detection without missing a parking event Algorithms reliably filter out interference or urban noise, reducing false readings 19

20 PNI s PlacePod Smart Parking Sensor Parking sensor allows authority to know when/where spot utilized IoT-enabled with complete Low Power Wide Area Network (LoRaWAN) compatibility via built-in LoRa radio for communication with LoRa gateway In-ground Easy installation incorporating Bluetooth for easy wireless setup, calibration, and updates via mobile or desktop app Surface-mount 20

21 PlacePod: Built-In Accuracy PNI s RM3100 sensor based on a Magneto-Inductive technology where sensor changes inductances with changing magnetic fields RM3100 is highest-performance magnetic sensor in its class : > 30x more sensitive Low power Stable over temperature No hysteresis No bias change 21

22 Smart Parking Sensor 22

23 PlacePod Installation 23

24 Real-time Parking Data Real-time spaces available Average daily occupancy Sensor events per space Turnover heat map 24 24

25 Smart Parking Data Analytics Why Parking Matters: By 2050, more than 70% of the world s population will live in Smart Cities. The Smart Cities market will represent more than 20B Euros by

26 Various Potential Revenue Opportunities Installation fees and service get parts in the ground Maintenance service Mobile payment Parking enforcement App Dynamic pricing Security subscription Vendor voucher service (Airbnb of Parking) Parking space reservations with directions to a reserved space (insert your idea here) 26

27 Smart Parking Critical Success Factors Use core competencies to develop a complete system from sensor to cloud Utilize emerging technology to enhance connectivity to external applications Partner within larger IoT ecosystem to accelerate development and growth opportunities 27

28 Challenges and Opportunities 28

29 IoT Security is a Layered Approach 1. Device Layer 2. Network Layer 3. Data / Applications Mobile IoT, office/fixed Securing connections Securing workloads/ applications 4. Threat Management Detection and response source: 29

30 Biggest Challenges/Opportunities Affecting MEMS & Sensors Security Sensor Node Level Standards at the Back- and front-end Integration with System Level Solutions Power Creation and Management Declining Average Selling Price 30

31 Conclusion 31

32 For MEMS & Sensors to Keep their Value you must: Address the challenges of power, security and standards Think outside the chip create systems beyond hardware to include sensor fusion, artificial intelligence (to create and keep value) Create six senses - start with the use-case in mind; it s technology push and market pull Partner, collaborate and co-create with the MEMS and sensors supply chain (up and down-stream) SEMI/MSIG can help! 32

33 Value-Add MEMS and Sensors will help build Smart Cities and a Smarter Planet 33

34 Thank you! Karen Lightman, Vice President, SEMI MSIG 34 34