Fujitsu Labs of America Technology Symposium Carrier Differentiation. Dr. Susan (Bobbi) Bailey VP, Architecture and Network Realization AT&T

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1 Fujitsu Labs of America Technology Symposium 2012 Carrier Differentiation Dr. Susan (Bobbi) Bailey VP, Architecture and Network Realization AT&T 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

2 Cautionary Language Concerning Forward- Looking Statements This presentation contains 'forward-looking statements' which are based on management's beliefs as well as on a number of assumptions concerning future events made by and information currently available to management. Readers are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside AT&T's control, that could cause actual results to differ materially from such statements. These risk factors include the impact of increasing competition, continued capacity oversupply, regulatory uncertainty and the effects of technological substitution, among other risks. For a more detailed description of the factors that could cause such a difference, please see AT&T's 10-K, 10-Q, 8-K and other filings with the Securities and Exchange Commission. AT&T disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. This information is presented solely to provide additional information to further understand the results of AT&T. 2

3 Carrier Differentiation Today SLAs Voice Quality Made possible by Physical assets, scale, deployment density such as - Spectrum and fiber routes - Network equipment, - Real-estate for equipment Engineering tradeoffs - Price vs. availability, quality, redundancy Roles in the ecosystem - Application provider - Network operator - Application & Device distributor Global Reach Disaster Recovery Capabilities 3

4 Trends The Application Ecosystem is Large IDC predicts app revenues will surpass $35 billion in 2014 Canalys expects that app store revenue will reach $36.7 billion by 2015 Gartner: Applications stores are creating a revenue opportunity that will reach $58 billion in 2014 Application Service Provider Etc. LinkedIn Facebook Enterprise Applicaitons Etc. XYZ Logisitics ABC Healthcare AT&T Service Applications Etc. Encore AT&T Connect Long Tail Applications Etc. Words with Friends Facebook Apps 4

5 Trends Diverse Solutions Myriad Applications Pay-as-You Drive B2B2C; 2D Barcodes Line of Business Apps Push to Talk Location & Presence Mobile Enterprise Applications Platform Increased Use APIs 2009: 300M/month 2011: 4.5B/month Mobile Digital Media Solutions mhealth Smart Grid Asset Tracking 5

6 The Opportunity to Differentiate Provide a globally consistent network platform that creates broader reach for developers and enables higher value finished goods & services for customers. Provide solutions to common, hard problems that are not easily solved by fragmented platforms or a single ecosystem participant. Some examples: Real-Time Communications Messaging Identity Security Policy-Enabled Variable QoS & Bandwidth Contextual Information Billing Traffic Optimization Global Interoperability 6

7 Example: Variable QoS & Bandwidth ATM FR Customer Access Ethernet The Internet Firewall Smartphone IP DSL POP IP/ MPLS Network 7

8 Example: Application Policies for Variable QoS Bandwidth Policy Based on Network Capabilities Policy Based on Content/ Applications Policy Control New Business Models Policy Based on Device Type Future Policy Requirements Policy Based on Customer Persona Network-Owned Identity 8

9 Example: Global Interoperability 9

10 Example: Traffic Optimization Content Distribution Broadcast/Multicast Efficient Notification Time Shifted Data Internet/Backbone LTE Access Network Policy Voice/ Video QoS LTE Access Network 10

11 Example: Real-Time Media in a Web Application Context Rich B2B2C Applications can be easily built to automate scenarios such as: Patient contacts Triage Nurse via a web page Triage Nurse collects symptoms using shared data apps and voice/video media then selects a doctor The Doctor is notified that a patient needs assistance; can access all medical records and see patient from anywhere Automation protects privacy, provides strong security, and insures accurate record keeping, billing, etc. LTE Access Network Policy Voice/ Video QoS Internet/Backbone LTE Access Network 11

12 The Network as Security Platform Scalable, intelligent IP platform Policy-driven, proactive application performance management Integrated management tools for greater visibility and control Predictive, preventive, proactive security Viruses Worms Botnets Spam Port Scans Other Malware AT&T Global Network 12

13 Example Security and Identity Must protect customer identity and information across applications Efficiently enforce customer policies across access networks & devices Make it easy to use strong credentials Social Network Apps Contacts Who knows my location? Who sees my content? How can they reach me? What devices do I want to be reached on? Who can reach me? How should I pay? When can they reach me? Online Merchants Advertisers 13

14 Example Billing & Solution Application Developers Needs API Fragmentation Payment APIs What Developers Want Today Source: Developer Economics June 2011 Licensed under Creative Commons Attribution 3.0 License 14

15 Carrier Differentiation Going Forward Assets, engineering tradeoffs, and ecosystem roles will continue to be sources of differentiation between carriers In addition, AT&T is working to solve common, hard problems that are of high value to the application ecosystem such as: Real-Time Communications Messaging Identity Security Policy-Enabled Variable QoS & Bandwidth Contextual Information Billing Traffic Optimization Global Interoperability 15