Navigating Complexity by Simplifying I.T.

Transcription

1 Navigating Complexity by Simplifying I.T. Christian Werner Senior Director Alliances & Channels Germany Oracle 1

2 Testing Custom Brittle What We Hear Maintenance N i c h e E x p e n s i v e Tuning Rigid Heterogeneous Slow Proprietary Legacy Point to Point I n f l e x i b l e Fragmentation IT Environment First Generation Integration Hard Coded Status Quo A p p l i c a t i o n S i l o s 2

3 63 % 21 % 16 % Run the Business Grow the Business Transform the Business Source: IT Metrics: IT Spending and Staffing Report, 2012, Gartner Research,

4 I.T. Innovation 4

5 ASSEMBLING THE 5

6 TO WORK TOGETHER 6

7 TO WORK TOGETHER 7 Insert Information Protection Policy Classification from Slide 13

8 CUSTOMER BIG DATA/ANALYTICS MOBILE SOCIAL CLOUD EXPERIENCE 8

9 CUSTOMER EXPERIENCE 9

10 1 % 10

11 11

12 The shopping experience online is incredibly inconsistent! I can t get the help I need when I need it! Why didn t they send this mobile coupon to me while I was still in the store? Can t their sales reps see my web order? The Acme rep always knows all my orders. Why are the prices different online than they are in-store? Why can t I order an item online and pick it up at my local store? It makes NO sense Wouldn t it be nice if they rewarded me for all the friends I have referred? myface.com When I clicked Chat Now the agent had no idea of what was in my shopping cart. It s When so I go online, I can t frustrating! easily find what I need. It s too complicated to Why does the store carry different items find what s best for me than they do online? 12

13 Smart Phones X Filters Added Store Phone Pickup to Cart A Phone C Device Brand Apple Store (70) Samsung (66) HTC Store (30) A BlackBerry Store B (31) LG (24) Store C Store D See all Price $50-$100 (38) $100-$150 (25) $150-$200 (50) $200-$250 (20) Add to Cart Joe Buyer 16 to 64GB 16 to 64GB Availability Black Phone A with 64GB Memory Sale: $ Available Check Availability 5 Available In-store Pickup 20 Available Phone B 30 Available Billing Can anyone recommend a good smartphone? Check Availability Check Availability Phone D 16 to 64GB 16 to 64GB Check Availability 13

14 Updating Inventory Complete! Item PH086 ST171 QTY PR HT OR337 5 NT ET TK NA HR PY TS LS

15 Mservice.com Mservice Live Chat Your Account jbuyer ********** Can I help you today? Login I would like to upgrade my services 15

16 Customer Journey Across Channels Web Mobile Social In-store Kiosks Call center 16

17 Customer Journey Across Channels 17

18 Customer Journey Across Channels NEED / RESEARCH SELECT PURCHASE RECEIVE / USE MAINTAIN / RECOMMEND Web Mobile Social In-store Kiosks Call center 18

19 Oracle s Complete Customer Experience NEED / RESEARCH SELECT PURCHASE RECEIVE / USE MAINTAIN / RECOMMEND Web Mobile Social In-store Oracle ATG Web Commerce Oracle RightNow CX Cloud Service Oracle Retail Point of Service Oracle Knowledge Management Oracle Cloud Social Engagement and Monitoring Kiosks Call center Oracle Siebel Oracle WebCenter Oracle Retail Store Inventory Management Oracle Endeca Guided Search Oracle Cloud Social Marketing 19

20 TRANSFORMATIONAL TECHNOLOGIES Cloud, Mobile, and Social 20

21 I.T. organizations need to keep up with these new demands Security Reliability Performance 21

22 Oracle Cloud Platform Services Application Services Social Services Common Infrastructure Services 22

23 Complete Suite of Integrated Services Application Services Human Capital Management Talent Management Sales & Marketing Customer Service & Support Enterprise Resource Planning Planning & Budgeting Financial Reporting Social Services Social Marketing Social Engagement & Monitoring Social Network Social Sites Data & Insight Platform & Infrastructure Services Database Java Developer Storage Messaging 23

24 Co-Mingled Data Complete Data Isolation COMPANY YOUR B DATA COMPANY A YOUR DATA COMPANY A COMPANY B 24

25 APR MAR FEB JAN YOUR DATA CENTER Flexible Upgrades Flexible Deployment 25

26 of staff use a MOBILE device for work Source: Microsoft research as quoted in the Financial Times, September 26,

27 Build Your Own Apps Oracle s Mobile Apps APP ORACLE S MOBILE PLATFORM MOBILE STRATEGY 27

28 enterprise data at every layer database, business logic and user interface your enterprise and mobile applications applications once that run on any device ORACLE S MOBILE PLATFORM 28

29 Social Business of Twitter Facebook users users have liked tweeted a brand about a brand 70% of marketers have little understanding of social media conversations happening around their brand Sources: 10 Facts about Consumer Behavior on Facebook and consumer behavior study on Twitter, Constant Contact and research firm Chadwick Martin Bailey Alterian s 8th annual marketer survey,

30 Social Engagement: Channels and Technologies Facebook G a d g e t s u m b l r kedin Curation Mixi I nstagram Search Engine Optimization Advertisements Games Twitter Promotions G o o g l e + Pinterest U R L S h o r t e n e r s S o c i a l P u b l i s h i n g Social Marketing Renren YouTube 30

31 Facebook G a d g e t s u m b l r Social Interactions: Orchestrate and Engage kedin Curation Mixi I nstagram Search Engine Optimization Advertisements Games Twitter Promotions G o o g l e + Pinterest U R L S h o r t e n e r s S o c i a l P u b l i s h i n g Social Marketing Renren 31

32 Social Commerce Social Marketing Social Service Social Selling Social Recruiting Social Collaboration Social HR 32

33 BIG DATA 33

34

35 VOLUME VELOCITY VARIETY 35

36 IS HARD TO FIND VOLUME VELOCITY VARIETY 36

37 DECIDE ANALYZE ACQUIRE ORGANIZE for Acquiring & Organizing Information of New Infrastructure Processing Analytics 37

38 Comprehensive Big Data Solution ACQUIRE DECIDE Big Data Appliance ANALYZE Hadoop NoSQL Database ORGANIZE ACQUIRE Exadata ORGANIZE Hybrid Columnar Compression Advanced Analytics ANALYZE for Acquiring & Organizing Information of New Infrastructure Processing Exalytics Analytics DECIDE Analytic Applications In-memory Processing 38

39 We Know Your Priorities Plan To Improve The Customer Experience 39

40 Leverage the Cloud 40

41 Harness Big Data/Analytics 41

42 SIMPLIFY I.T. 42

43 43