Accelerate Profitable Growth in the Emerging Markets. Maximize Visibility I Amplify Reach I Minimize Cost

Transcription

1 Accelerate Profitable Growth in the Emerging Markets Maximize Visibility I Amplify Reach I Minimize Cost

2 Reaching the next billion Emerging markets Represent more than 80% of the world s population over four billion people Will increase their share of the world s output by 2018 to 55% Will consume over $20 trillion in goods and services by 2020 three times more than developed markets

3 For many business executives in the emerging markets, growing sales and new consumers is a top priority. However, most heads of the emerging markets realize that nearly 90% of sales is driven by a complex distribution network comprising thousands of distributors and millions of retailers. They do not have complete visibility into sales, inventory and orders across the distribution chain. They are also unable to quickly on-board distributors and cost-effectively reach small retailers. This impacts their ability to sense and respond to the emerging market needs. What they need is a solution that provides insights - from distributors to consumers - across the distribution chain, and accelerates growth.

4 The best insights-driven sales platform for global brands to accelerate profitable growth in the emerging markets.

5 TradeEdge enables brands to rapidly add new distributors, improve retail execution and reach un-served markets. It is delivered in the Cloud and enables retailers to order goods and pay from mobile devices costing less than $30. This provides brands the most affordable way to accelerate growth in the emerging markets. Leading companies, using TradeEdge, have increased sales by up to 8%, and expanded reach in over 70 countries.

6 KNOW MARKETS BETTER

7 Maximize visibility by generating accurate and actionable insights across the distribution channel. Improve case fill rate by up to 8% while reducing non-productive inventory by up to 4%.

8 Bring shoppers closer to your shelf Consumer Connect provides realtime insights into shopper behavior. You get visibility into their cart paths using in-store wireless sensors and smart shelves. A Concierge Service automatically reorganizes shopping lists and suggests offers based on location. Now, understand your consumers better cross-sell products and increase in-store sales. Get your share of shelf in a snapshot Visual Merchandising allows you to click pictures of store shelves with simple mobile devices. Advanced image processing capabilities provide insights into your product s share of shelf and planogram in near real-time. Now, improve product availability and presence on every shelf at a fraction of audit costs.

9 Sense and fulfill demand by easily exchanging information with your distributors Market Connect helps distributors to send you sales, order and inventory information in almost any format. And if they don t, our shared services team follows up to ensure compliance. You can also share product, pricing and promotion information. Now, you always have accurate and timely information. Ensure your temperature-sensitive products are stored the right way always! Asset Quality Tracking monitors the temperature and location of your product cooler units (Visi Coolers) periodically and reports on a simple-to-use dashboard. This helps you to quickly act on issues, minimize wastage and ensure product quality. Asset Quality Tracking Username Search Reports Home > Reports Select Below: Country State City India Karnataka Bangalore Visi Cooler Temperature Status Report Visi Cooler Location Status Report 74% 48% 26% 19% 26% 7% 18 to 24 0C Above C Status Unknown 30 to 50 Meters Beyond 50 Meters Status Unknown Get the pulse of your market actionable intelligence at your fingertips Market Pulse s reporting and business intelligence engine integrates data across the demand chain from distributors to retail POS to shelves to consumers. This information is analyzed to deliver actionable business insights the kind that will help you sell faster and smarter across markets.

10 REACH CUSTOMERS FASTER

11 Amplify reach by rapidly on-boarding distributors and reaching un-served retailers. Accelerate order-to-cash cycle time by up to 60%.

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13 On-board distributors in weeks - not months Distributor Management System, a Cloud-based ERP, helps you rapidly on-board distributors and standardize their daily activities. You can roll out best practices, such as promotions, across markets, instantly. It also seamlessly integrates with your existing ERP system and ensures business continuity even in case of connectivity issues. Distributor Management System Username Setup Master Data Sales and Merchandising Purchasing and Inventory Accounting Home Attention Top Ten Performing SKUs New Orders Open Orders New Returns Outstanding Collections No. of Orders PRD 1001 PRD 1002 PRD 1003 PRD 1004 PRD 1005 PRD 1006 PRD 1007 SKU Outstanding Collections Sales Performance 0-30 Days 50,000 January 2013 December Days 25,000 No. of Orders No. of Orders >60 Days 100,000 % of Orders Fulfilled 60% % of Orders Fulfilled 50% Cost-effectively serve the un-served retailer Self-service Ordering enables small retailers to place orders from their low-cost mobiles using SMS / USSD / GPRS capabilities. Retailers can also click a picture of the product from their camera phones and place orders. This saves over 30% of product procurement time for retailers. By eliminating time consuming order-taking visits, distributors can cover more stores. Receive payments instantly Our Mobile Wallet, enables retailers to pay for orders with their mobile phones. This reduces cash realization time and instances of fraud. Retailers also earn loyalty points and discounts. Now, your distributors realize greater capital efficiency and retailers enjoy more convenience.

14 DRIVE COSTS LOWER

15 Minimize costs by improving distributor productivity and enhancing sales force execution. Reduce ordering costs by up to 80% and increase store coverage by up to 15%.

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17 Empower distributors to get their orders right the first time Suggested Ordering helps distributors lower ordering costs by minimizing manual order errors. Orders are automatically recommended based on historical and forecasted sales, inventory positions and promotions. This minimizes manual touch points by up to 80%. Now, your distributors are well-stocked to serve retailers reducing potential loss of sales. Suggested Ordering Username Orders Allocation Admin PO Review Setup Orders View All Orders Demand Location Search 12:30 Location 1 To Search type SKU ID, description, Order Go > Sales Force Automation Suggested Ordering Product Price Quantity Toothpaste SKU Description UOM Curr. Inv. Sugg. Qty. Allocated Adj. Qty. Status Truck SKU ID On Hand Order Qty. Order RDD Details Sales Hist./Forecast Soap PRDDEO PRDFAC 01 Case Dec 13 Ordered View Tea PRDCHIPS PRDFAC 01 Case Dec 13 Open View Chips PRDCHIPS PRDFAC 01 Case Dec 13 Ordered View PRDCHIPS PRDFAC 01 Case Dec 13 Open View PRDCHIPS PRDFAC 01 Case Dec 13 Open View PRDDEO PRDFAC 01 Case Dec 13 Open View PRDDEO PRDFAC 01 Case Dec 13 Open View PRDDEO PRDFAC 01 Case Dec 13 Open Submit View Close PRDDEO PRDFAC 01 Case Dec 13 Open View Last Sync 2 hours ago Powered by TradeEdge Building Tomorrow s Enterprise << < Page 1 of 10 > >> Save Cancel Reset Orders Submit for Allocation Generate Order Auto Truck Build Manual Truck Build What if Analysis Split RDD Enable your sales force to clock more orders and cover more stores every day Sales Force Automation minimizes order acquisition costs for distributor sales executives. It automates routine selling tasks and prioritizes store visits based on value and vicinity. Using affordable smart phones, sales executives can generate pre-filled suggested orders for retailers. This accelerates order acquisition and helps them to cover more stores. Cut logistics cost without cutting corners in service quality Logistics Optimization generates dynamic delivery route plans based on orders booked, shipment deadlines and geographic locations. You can also size orders by trucks available and lower transportation costs while optimizing delivery schedules.

18 WHY TRADEEDGE? 10+ global brands 70+ countries Visibility into $20 billion sales Reduction in non-productive inventory by up to 4% Increase in sales by up to 8%

19 Want to experience it?

20 About EdgeVerve EdgeVerve Systems Limited is a wholly owned subsidiary of Infosys Limited. We help global corporations sense, influence, fulfil and serve the needs of digital consumers and leverage the potential of their business ecosystems. We define, develop and operate innovative cloud hosted business platforms and software products. We focus on realizing business outcomes for our clients by driving revenue growth, cost effectiveness and improved profitability. To know more, visit For more information, write to edgeverve@edgeverve.com EdgeVerve Systems Limited, Bangalore, India. All Rights Reserved. EdgeVerve Systems believes the information in this document is accurate as of its publication date; such information is subject to change without notice. EdgeVerve Systems acknowledges the proprietary rights of other companies to the trademarks, product names and such other intellectual property rights mentioned in this document. Except as expressly permitted, neither this documentation nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, printing, photocopying, recording or otherwise, without the prior permission of EdgeVerve Systems and/ or any named intellectual property rights holders under this document.