CHAPTER LEADERSHIP CONFERENCE

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Marvin Wilcox
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1 CHAPTER LEADERSHIP CONFERENCE April 12, 2018 ST. LOUIS, MO

2 WELCOME TO ST. LOUIS 2018 CHAPTER LEADERSHIP CONFERENCE PRESENTERS: Bob Foote AVP MSO Sales KGPCo Mike O Dell Director Network Maintenance Comcast Cable Raul Velasquez Cable Service Specialist Pioneer Communications

3 Conducting a Successful Chapter Vendor Day Points to Consider What is the Goal of your Chapter? Who is your target audience? Where is your venue? What is the value to your Vendor partners? How do you market event to Vendors? How do you market your event to your Attendees? How do you build on success?

4 New England Vendor Day Goals It is important as a Chapter Board to know what your overall goal and expectation is for your chapter Vendor Day. Here are some considerations: Allow rank and file attendees to interact with Vendors. See emerging products and technologies. Attendees Discussing with your Vendor partners challenges and issues the Vendors may be able to assist with. Give Vendor partners VALUE for their participation.

5 What is NOT the Goal of your Chapter? A quick infusion of cash to your treasury without providing value to your Vendor partners. A mailed in effort to obtain points on your chapter matrix.

6 Who is your target audience? All interested parties in your target area that works in the Broadband industry. Your Chapter members. Municipalities and Schools. Interested relevant Vendor partners.

7 Where is your venue? Is your venue conveniently located for access to all interested? Is your venue able to accommodate your vendor displays? Does your venue have accommodations for activities such as meals, hotel rooms, connectivity, parking, and security? Is your event able to support vendors traveling from other areas (tourist season, weather)?

8 What is the value to your Vendor partners? Does your event allow vendors to interact with your chapter members in a professional atmosphere? Is there adequate exhibit space? Is there adequate attendance? Is security provided to protect vendor display materials? Is there shipping accommodations in and out of the venue? Do your vendor partners have the opportunity to eat lunch? Are there hotel rooms in the area available? Are you working with other chapters to maximize travel for the vendors? Are you conflicting with other events in the industry?

9 How do you market event to Vendors? Do you continually update your vendor contact list? Do you post your event on the National Calendar well in advance? Do you have consistency year over year? Do you send out hold the date notices up to a year before? Do you work to make sure last years exhibitors return? Do you look for new emerging companies to exhibit?

10 How do you market your event to your attendees? Do you continually update your chapter contact list? Do you post your event your chapter calendar and the National Calendar well in advance? Do you have consistency year over year? Do you send out hold the date notices up to a year before? Do you work to make sure last years attendees return? Do you look for new potential members and interested parties to attend?

11 How do you build on success? Survey your exhibiting vendors at the event or very soon afterwards for feedback. Ask attendees for feedback. Convene your board and Vendor Day committee soon after your event for a debriefing of the event. Identify and build on what went well and eliminate things that did not. Work with your venue on the next years event while it is fresh in their mind.

12 New England Chapter Vendor Day Specifics This years Vendor Day will be our 24 th year Statistics 65 exhibiting vendors. 72 Booth spaces. 5 outside exhibit spaces. 250 Awards Luncheon attendees. $13,200 paid to venue* $5,500 net income.

13 New England Vendor Day History 1995 first Vendor Day. Started small in the garage of local operator Moved event to Holiday Inn Boxboro, MA. Survey responses helped improve event year over year Started using booths for our display areas booths and 3 outside the most in our history.

New England Vendor Day Registration Official Invite Letter to Vendors outlining the Why and What is in it for them Vendor Online registration with

14 New England Vendor Day Registration Official Invite Letter to Vendors outlining the Why and What is in it for them Vendor Online registration with National in advance (early bird) Attendee Registration - separate check-in desks, A-L and M-Z. Use a master database in order to easily print name badges.

15 New England Vendors Day Exhibit hall set up before the event.

16 New England Vendors Day Our Chapter Awards Luncheon Annual Personal Achievement Award Cable Games Awards Key Note Speaker

17 New England Vendors Day The Show Floor during the event.

18 New England Vendors Day The Show Floor during the event.

19 New England Vendors Day 2000 No Booths The Show Floor during the event before we started using individual Booths.

20 New England Vendors Day 2000 No Booths The Show Floor during the event before we started using individual Booths.

21 Penn-Ohio - Vendor Day Goals What are we trying to accomplish? Create value for MSO s and Vendors Relationships Provide a venue for collaboration That Car Show feel Cable-Tec Games Opportunity for Technicians to experience what SCTE has to offer

22 Penn-Ohio - Vendor Day Goals Right sized Expectations Target demographics and MSO make-up Smaller markets vs. Metro areas We can t all host Expo Small market vendors deserve Big a stage too Think like a first timer

23 Penn-Ohio - Vendor Day Goals What s in it for me? Something for everyone Vendor Selection MSO departmental communication Purchasing, Tech Ops, Engineering etc. Opportunities for value added sync-ups Mixers, appreciation events, bolt-ons

24 Location, Location, Location Venue Selection Venue Considerations For one day, this is The Event to Celebrate our industry Create an atmosphere of excitement, collaboration and possibilities. Free flowing access to all the best the industry has to offer. Parking and amenities