Mobile-Push Technology in Public Transit

Transcription

1 EEI Final Project Mobile-Push Technology in Public Transit 郭亦心 Vivian

2 Outline Introduction Case Definition Mobile Push Functions of APP (Value Proposition) Process Example Prototype Two-way Interaction Back-end Database API & BaaS Back-end system Business Model

3 Introduction What would you usually do when taking the bus or MRT? Value Proposition?

4 Case Definition Mobile-Push + Public transit

5 Mobile-Push Various pushing functions A variety of pushing information Compatible with different systems Userfriendly Website Map Video Picture Text Audio Calendar Social network Advertisement Preferential information Enterprise activities Meeting notification News New Arrivals Android ios Windows Stored in cloud

6 Functions of APP (Value Proposition) Free Wi-Fi Preferential Information Riding Discount Shopping Coupon Latest Movie Location- Based Service Login with FB or Message Box e-purse

7 Process Example Enter MRT Station Connect with Wi-Fi Log in with FB or Read Advertisements Get Coupons Put in Message Box Get a Discount QR Code Scan the QR code

8 Prototype Wi-Fi Connection Wi-Fi connected! Login with FB Movie Star wars 10% off Happy Cafe free coockie Riding Discount! Login with Shopping mall coupons Mobile Push Riding Mobile Push Riding Mobile Push Riding Mobile Push Riding

9 Two-way Interaction Push User Account Age Gender Preference Data Back-end system Data mining Pattern recognition Normalization Analysis

10 Back-end Database

11 API & BaaS(1/2) API(Application Programming Interface ) A tool in mobile development The center of the architecture and center of the backend Allows app developers to quickly reach subscribers on many different devices Allows the website and apps on various platforms to be built on top of the same basic conditions Key to helping companies deliver their mobile products in time and budget You can build, deploy and manage the whole mobile lifecycle using an API Backend as a Service (BaaS)

12 API & BaaS(2/2) Backend as a Service(BaaS) A.k.a. Mobile Backend as a Service, BaaS or MBaaS An abstraction layer on top of traditional database and its queries A way for developers to link to back-end cloud-based storage, most often for push notifications, data storage, file storage, messaging queues, monitoring and configuration, and social integration. An alternative to traditional development, bringing more services to your customers in a quick mobile format Data is stored in a database on cloud and developer access it using API calls Useful especially to mobile app developers

13 Back-end system(1/2)

14 Back-end system(2/2) Data Sources: For: Member Information APP Server Hit Rate Page View Collecting and sifting Normalization Data Mining Tools Producing Advertisers Online-shop Managers Server Log File Members Preference and Behavior Integration Application Facebook s Back-end

15 Business Model Key Partners Telecom. APP store Shopping malls Department stores Theaters Restaurants Schools Bus companies Metro Taipei Taxi company Online stores Key Activities Platform design Updating and maintenance Advertiser Management Data mining Data analysis Key Resources APP Social Network Hardware API Financial Resource Cost Structure R&D cost Slotting fee Contract fee with transportation companies Hardware facility cost Maintenance cost Value Proposition Good utilization of time Free Wi-Fi Transport discount Shopping coupons Preferential information Time utilization E-Purse Message box Customer Relationships Two-way Interaction Mobile push Data return Channels APP store Metro Taipei Bus companies Shopping malls Revenue Streams Advertising revenues Commission on hitting rate Customer Segments Passengers Bus MRT Taxi

16 ALLPPT.com _ Free PowerPoint Templates, Diagrams and Charts