WELCOME TO FREECALL.

Transcription

1 WELCOME TO FREECALL

2 A message from the CEO In 1996, a few country mates debated why typical commercial, largely rural practices and technologies utilised for the management of turf and pasture was not available within the residential market. The result was the creation of Coochie HydroGreen and the significant adaptation of available technologies to deliver year round healthy lawns to more than 14,000 repeat customers. Today, that initial desire to deliver a residential, pet-friendly solution that provides year-round healthy lawn, results in our clients lawns being the envy of the neighbourhood. Over the years, we have endured and succeeded through droughts, water restrictions, floods, the global financial crisis and the ever-evolving climatic and commercial environment of modern society. Our commitment to quality customer service and superior product development and performance has been rewarded with continued business growth throughout each and every year of operation. We are pleased and proud of the availability to share that growth with our franchisees. In many cases our franchisees have experienced life-changing outcomes, whether that be financial, work/life balance, professional and personal development, or simply the benefits of being their own boss. Our business model ensures our success is largely driven by the success of our franchisees. Therefore, we ve created a support model that places the franchisees front of mind. It also dictates the quality of applicants we accept into our franchise business, thus protecting our customers experience, our brand and as a result, our existing franchisees investment. As we enter the next phase of growth, we are excited to introduce new franchisees to the Coochie HydroGreen solution. Kind regards, Mike Inkster CEO

3 WHAT CAN YOU EXPECT FROM A COOCHIE FRANCHISE? Coochie HydroGreen is a market leading, innovative, service-based solution which since commencement has been widely accepted by residential home owners, strata managers and commercial property managers alike. Having been well researched and developed from inception the solution offering is regularly refined to exceed current market expectations. Currently there are over 70 Coochie HydroGreen franchises in Australia including Yeppoon, Rockhampton, Sunshine Coast, Brisbane, Gold Coast, Sydney, Southern Highlands and Canberra. WHY BUY A COOCHIE FRANCHISE? A franchise operation allows people to become their own boss and control their own destiny. However, unlike a standard small business, as a franchise owner you are provided start-up assistance and continuing support on a regular basis. The Coochie HydroGreen franchise system is structured to provide relevant support to franchise owners. Some of the advantages of becoming a Coochie HydroGreen franchisee are as follows: Guaranteed income during initial 12 month period (conditions apply) Guaranteed financing with favourable start-up conditions (conditions apply) Committed marketing plan structured to ease the pain of a start-up business Business administration assistance including accounting services and support Ongoing training and support with access to proven business leaders 3 Exclusive territory rights A fee model that invests in the franchisee Coochie HydroGreen specific spray equipment and hardware National purchasing power of Coochie specific solutions Ongoing co-ordination and assistance with advertising and marketing programs As an approved franchise owner you will be provided detailed technical training and support, along with operating manuals for the successful delivery and management of your business. Coochie is an exciting, innovative and fast growing business, supported by an enthusiastic and energetic team with a common business goal, continually backed up with quality support for all members.

4 Early Spring New season application of organic irons and minerals essential for bringing lawns out of the winter growth phase. Apply lawn-pest treatment to control insects feeding on root system and grass leaf. Boost nutrients for continuous greening and vigour over the warmer months. Late Spring Summer Control new Summer weed infestations that begin to emerge. Slow release nitrogen applied to provide a uniform growth rate. Early Autumn Inspect weed level, control any fresh outbreaks of all lawn pests and diseases. Monitor lawn diseases, pests and weeds. Includes soil moisture retainers at each scheduled visit Winter Control the outbreak of winter broadleaf and grassy weeds that may germinate. Fertiliser application to improve winter greening during the cool season. Liquid soil amendments to regulate changes in soil ph level and add organic matter to the soil profile. Ensure lawn insect pests are under control and treat early winter weeds. Late Autumn Soil conditioners, improve soil structure, resulting in deep, healthy root growth. LAWN SERVICES

5 BE PROVIDED WITH A SUCCESSFUL SYSTEM To assist with maximising success, it is necessary for franchise owners to embrace the proven Coochie HydroGreen system. In doing so, Coochie provides the necessary guidance and discipline to becoming a small business operator. Having been in operation for many years, with methods tried and tested, we offer a tremendous platform for future successes. BE TREATED WITH RESPECT Our philosophy at Coochie is to treat individual franchisees with the respect of an independent business person. We appreciate that each franchisee has the ability to contribute to the franchise community and we encourage communications between franchisor and franchisee. BE PART OF A SUCCESSFUL MOTIVATED TEAM As a Coochie franchisee you will be part of a highly motivated team in a strong franchise operation providing ongoing support. While each franchise has its own identity, you will remain an integral member of the Coochie team. Your support network consists of a team of professionals who provide assistance with franchise development, marketing, administration and operations. Unrestricted access to the leaders within the business, including founding franchisees, provides the ideal forum to reinforce the team approach and methodology of shared success. PROFITABILITY In comparison to many other businesses and relative to the total investment of the franchisee, the typical Coochie Franchise will provide excellent gross margin returns. Generally the most stressful phase of any business start-up is financing, so Coochie has devised a unique financial offering for start-up businesses, absorbing much of the initial stress for approved franchise owners. Whilst the franchisor cannot guarantee the estimated level of turnover or the profitability of each franchisee Coochie will provide you with proven business techniques, marketing assistance and operating strategies which have been very effective for existing franchises.

6 GROUP PURCHASING As a franchisee, you benefit from the purchasing power and economics of a large scale organisation. This ensures savings on many expenses, including fertilisers, products, insurance, advertising and stationery. PROVIDE YOUR BUSINESS WITH PURPOSE AND GOALS Running a successful small business is extremely rewarding. Without adequate goal setting, small business can be limited and become stagnant. Coochie will continually assist in goal setting and encourages franchisees to take on business challenges to improve both themselves and their business. SUPPORT FOR FRANCHISEES It is essential that franchisees be provided adequate quality control processes, ongoing support, training and development. Coochie s support network consists of a team of professionals who provide assistance with franchise development, marketing, administration and operations. The various members of the Coochie team have invaluable hands-on experience to assist each franchisee when required. FREECALL 1800 LEAD SERVICE A national call centre freecall 1800 number operates as a support service for all franchisees. Phone enquiries are received, vetted, processed and provided to the appropriate franchisees on a daily basis. WHY CONSIDER A FRANCHISE OPERATION? Franchise operations in Australia provide thousands of people with the opportunity to successfully own and operate their own business. 7 Franchising is simply a method of doing business. Franchises give the franchise owner (franchisee) an opportunity to work for themselves, not by themselves. A franchise is the grant of a licence (over a given period of time and usually a select territory) for the right to market and sell goods and services, using the company s (franchisor s) intellectual property. This includes logos, trademarks, goodwill and business systems developed and refined by the franchisor. A franchise operation is not a substitute for work it allows people to be their own boss and control their working hours while running a business of their own. However, unlike a standard small business where significant numbers fail during the early phases, franchisees are provided start-up assistance with ongoing support in a proven, successful system.

7 Lawn envy. WEED & GRUB FREE LAWN Designed to improve and maintain new and existing lawn areas resulting in greener, healthier lawns, our programmed services include: Regular liquid fertilising for thicker greener lawns Liquid organics for healthier soils Broadleaf weed control Soil-wetters & moisture retainers to reduce watering & increase drought tolerance Grub & pest control to eliminate lawn attack & damage LAWN SERVICES For franchise enquiries, call us on AUG16