Project Scope and Approach

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1 Oakland County Department of Information Technology Project Scope and Approach Project Name: G2G Marketplace Marketing Budget Project ID: DJ4182MP Leadership Group: IT Steering Committee Department: Information Technology Project Sponsor: Phil Bertolini / Jim Taylor Division: Application Services Date Requested: 7/9/2014 PM Customer No. 182 Request Type: New Development IT Team Name: ecommerce IT Team No: J Project Manager/Leader: Puneet Grover Account Number: Account Description: IT App Svcs E-Government Customer Name: IT - egovernment Grant Funded? Yes No Mandate? Yes No Mandate Source: Project Goal To provide brand management and marketing services for G2G Marketplace so that the brand is supported for maximum growth over the next master plan. Business Objective The major objective is to provide brand management and marketing services to increase reach and awareness among the target market, increase the number of participants consuming the G2G Marketplace, therefore increasing growth over the next master plan to recover cost. Major Deliverables Tactical Plan Surveys Increased Participants Approach Create tactical plan Conduct surveys Create educational outreach plan Coordinate and attend conferences with vendors Form Rev. 05/08/2012 Page 1 Project Rev. 9/9/2014

2 Oakland County Department of Information Technology Project Scope and Approach Project Name: G2G Marketplace Marketing Budget Project ID: DJ4182MP Research & Analysis SEMCOG County IT Collaboration Research N/A Gartner Research Recommendation - N/A NACo Application Store N/A Benefits See Return on Investment (ROI) Analysis Document Impact Number of Users - All Divisions - All Leadership Groups - All Risk Business Environment Medium Project will require some changes to existing business processes. Technical Environment Medium Project will require some changes to existing business processes. Form Rev. 05/08/2012 Page 2 Project Rev. 9/9/2014

3 Oakland County Department of Information Technology Project Scope and Approach Project Name: G2G Marketplace Marketing Budget Project ID: DJ4182MP Assumptions Staffing IT Staffing: resources will be available for the hours indicated per the attached project plan. Other Staffing: additional staffing will be available as follows: Role: Name Hours per Day Project Sponsor: Phil Bertolini / Jim Taylor As Needed Facilities None Technical None Funding Information Technology Other Assume 7 vendors in the marketplace Priority Constraints None Exclusions None Form Rev. 05/08/2012 Page 3 Project Rev. 9/9/2014

4 Oakland County Department of Information Technology Project Scope and Approach Project Name: G2G Marketplace Marketing Budget Project ID: DJ4182MP PROJECT PHASE AUTHORIZATION Phase(s): All Total Estimated Application Services Hours: 699 Cost: $85, Total Estimated Technical Systems Hours: Cost: Total Estimated CLEMIS Hours: Cost: Total Estimated Internal Services Hours: Cost: IT Application Services Division Manager Approval: IT Technical Systems Division Manager Approval: IT CLEMIS Division Manager Approval: IT Internal Services Division Manager Approval: Date: Date: Date: Date: IT Management Approval: Approved: Yes No Date: Reason: Project Sponsor Approval: Title: Date: PROJECT SUMMARY Authorized Development (see above) Hours: 699 Cost: $85, Preliminary Estimated Development for Future Phases Hours: Cost: Grand Total Estimated Development Hours: Cost: Form Rev. 05/08/2012 Page 4 Project Rev. 9/9/2014

5 Oakland County Department of Information Technology Project Scope and Approach Project Name: G2G Marketplace Marketing Budget Project ID: DJ4182MP Customer Acceptance of Product: PROJECT COMPLETION AUTHORIZATION Title: Project Office Review: Date: Date: Form Rev. 05/08/2012 Page 5 Project Rev. 9/9/2014

6 DJ4182MP - G2G Marketplace Marketing Budget Provide an Enhanced Application Service Offering Information Technology Strategic Plan Alignment Increased application integration and standardization through web services Integrate mobility and location based services in business applications Promote and utilize shared services through the use of cloud technologies to offset costs and expland product offerings to customers X Increase the agility and responsiveness of business units by expanding customer analytics Leverage the County's web presence as a branded consolidated point of access to all County information and services Centralize and standardize identity and access management for all applications and content Improve the quality, reliability, and availability of all applications Enhance ability to provide effective and timely customer service Advance the use of IT Library (ITIL) best practice framework for IT Service Management Implement Configuration Management Database to better identify IT Assets Provide a high-quality training program to empower employees through technology Utilize a formalized customer communication plan Build IT Staff expertise through professional development Expand capacity through ongoing organization review and right sourcing Implement a Standardized Strategy Deliver services using a standardized shared technology infrastructure whereever possible Implement a consolidated security management strategy Develop and implement a policy for personally owned devices and services Improve service availability through network design and management strategies Enhance capacity planning and recovery managment strategies Adopt an enterprise architecture approach to technology planning, design, and implementation Run Date 7/9/2014 Page 1 of 1

7 Project Summary Description Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total Benefits/Savings: Tangible Benefits Subtotal: 170, , , , , ,014 1,688,086 Cost Avoidance Subtotal: Costs: Development Services Subtotal: 563, , ,127,036 Subtotal: Software Subtotal: Subtotal Training Subtotal: Other Subtotal: Annual Statistics: Annual Total Savings 170, , , , , ,014 1,688,086 Annual Total Costs 563, , ,127,036 Annual Return on Investment (393,518) (359,518) 244, , , , ,050 Annual Costs/Savings Ratio % % 0.00% 0.00% 0.00% 0.00% Project Cumulative Statistics: Cumulative Total Savings 170, , , ,560 1,265,072 1,688,086 1,688,086 Cumulative Total Costs 563,518 1,127,036 1,127,036 1,127,036 1,127,036 1,127,036 1,127,036 Cumulative Return on Investment (393,518) (753,036) (508,236) (214,476) 138, , ,050 Cumulative Cost/Savings Ratio % % % % 89.09% 66.76% 66.76% Year Positive Payback Achieved Year 5 Year 5 State or Federal Mandate? Signatures: Benefits Reviewed By Project Sponsor Date: Costs (including IT Resources) Reviewed By Information Technology Project Manager Date: DJ4182PM_ROI2[1].xlsx/Project Summary Page 1 REV: June 27, 2011

8 Savings Detail Benefit/Savings Description Project Savings Category Budget Category/Funding Source Unit Desc Units Rate per Unit Total Savings Improve/create citizen services 0 Foster regional collaboration, outreach partnerships 0 Provide employee/citizen education (training/user manuals) 0 Annual Multiplier Improve internal/public communication (presentations, multimedia) 0 Increase partnerships with vendors to allow the County access to preapproved products and services Increase partnerships with vendors to allow other government agencies access to pre-approved products and services Increased economies of scale will potentially reduce the overall County cost of using partnership vendor products and services Increase G2G brand awareness Showcase the County's G2G service offerings Increase reach and awareness among the target market Increase the number of participants consuming the G2G Marketplace, therefore increasing growth over the next master plan Increased cost recovery revenues from EA Fees Tangible Benefit ANN 1 170, , DJ4182PM_ROI2[1].xlsx/Savings Detail Page 2 REV: June 27, 2011

9 Savings Detail Benefit/Savings Description Improve/create citizen services Foster regional collaboration, outreach partnerships Provide employee/citizen education (training/user manuals) Project Savings Category Affects Project ROI? Potential Savings Extensions Y1 Y2 Y3 Y4 Y5 Y6 Y1 Y2 Y3 Y4 Y5 Y6 Improve internal/public communication (presentations, multimedia) Increase partnerships with vendors to allow the County access to preapproved products and services Increase partnerships with vendors to allow other government agencies access to pre-approved products and services Increased economies of scale will potentially reduce the overall County cost of using partnership vendor products and services Increase G2G brand awareness Showcase the County's G2G service offerings Increase reach and awareness among the target market Increase the number of participants consuming the G2G Marketplace, therefore increasing growth over the next master plan Increased cost recovery revenues from EA Fees Tangible Benefit x x x x x x 170, , , , , , DJ4182PM_ROI2[1].xlsx/Savings Detail Page 4 REV: June 27, 2011

10 Savings Summary Benefit/Savings Description Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total Tangible Benefit: Increased cost recovery revenues from EA Fees 170, , , , , ,014 1,688,086 Tangible Benefits Subtotal: 170, , , , , ,014 1,688,086 Cost Avoidance: Cost Avoidance Subtotal: : Improve/create citizen services Foster regional collaboration, outreach partnerships Provide employee/citizen education (training/user manuals) Improve internal/public communication (presentations, multimedia) Increase partnerships with vendors to allow the County access to pre-approved products and services Increase partnerships with vendors to allow other government agencies access to preapproved products and services Increased economies of scale will potentially reduce the overall County cost of using partnership vendor products and services DJ4182PM_ROI2[1].xlsx/Savings Summary Page 6 REV: June 27, 2011

11 Savings Summary Benefit/Savings Description Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total Increase G2G brand awareness Showcase the County's G2G service offerings Increase reach and awareness among the target market Increase the number of participants consuming the G2G Marketplace, therefore increasing growth over the next master plan Increased cost recovery revenues from EA Fees 0 0 Showcase the County's G2G service offerings Savings Total: 170, , , , , ,014 1,688,086 DJ4182PM_ROI2[1].xlsx/Savings Summary Page 7 REV: June 27, 2011

12 Cost Detail Cost Description Project Cost Category Budget Category/Funding Source Unit Desc Units Rate per Unit Total Cost Annual Multiplier Affects Project ROI? Y1 Y2 Y3 Y4 Y5 Y6 IT Hours - New Development Prog Mgt HR ,408 x x IT Hours - New Development Prog Dev HR ,800 x x IT Hours - New Development Participant Dev HR ,500 x x IT Hours - New Development Participant Imp HR 2, ,000 x x IT Hours - New Development G2GCS Marketing Budget HR ,164 x x IT Hours - New Development G2G Marketplace Marketing Budget HR ,700 x x IT Hours - New Development G2G Marketplace Expansion HR ,946 x x IT Hours - System Maintenance IT Hours - Customer Support IT Hours - Planned Maintenance User Hours - New Development 0 User Hours - PTNE/OT 0 Contractor Professional Services 0 PC System - Acquisition PC System - Maintenance 2,304 0 Notebook - Acquisition 1,223 0 Notebook - Maintenance 2,372 0 Tablet Notebook - Acquisition 2,012 0 Tablet Notebook - Maintenance 0 Laserprinter - Acquisition 1,432 0 Laserprinter - Maintenance 1,104 0 Image Workstations - Acquisition 0 Image Workstations - Maintenance 3,496 0 PC Maintenance User Owned 2,304 0 Printer Maintenance User Owned 1,072 0 Package Software - Acquisition Software 0 Package Software - Maintenance Software 0 Business Objects Access Software 0 DJ4182PM_ROI2[1].xlsx/Cost Detail Page 8 REV: June 27, 2011

13 Cost Detail Cost Description Project Cost Category Budget Category/Funding Source Unit Desc Units Rate per Unit Total Cost Term Emulation SFTW-Acquisition Software 0 Term Emulation SFTW-Maintenance Software 0 Server - Acquisition/Upgrade 8,000 0 Server - Maintenance Server Sftwre - Acquisition/Upgrade Server Sftwre - Maintenance 0 Server Rack Mount Oracle Enterprise Per Processor - Includes Year 1 Maintenance 21,372 0 Oracle Enterprise Per Processor - Year 2 and Beyond 3,432 0 MS SQL Server Standard Per Processor - Includes Year 1 Maintenance 4,725 0 MS SQL Server Standard Per Processor - Year 2 and Beyond MS SQL Server Enterprise Per Processor - Includes Year 1 Maintenance 19,693 0 MS SQL Server Enterprise Per Processor - Year 2 and Beyond 3,939 0 Websphere Basic Per Processor Single/Dual Core - Includes Year 1 Maintenance 3,506 0 Websphere Basic Per Processor Single/Dual Core - Year 2 and Beyond Websphere ND Per Processor Single/Dual Core - Includes Year 1 Maintenance 13,180 0 Annual Multiplier Affects Project ROI? Y1 Y2 Y3 Y4 Y5 Y6 Websphere ND Per Processor Single/Dual Core - Year 2 and Beyond 2,635 0 SSL Certificate TBD 0 DJ4182PM_ROI2[1].xlsx/Cost Detail Page 9 REV: June 27, 2011

14 Cost Detail Cost Description Project Cost Category Budget Category/Funding Source Unit Desc Units Rate per Unit Total Cost TBD 0 TBD 0 TBD 0 Internet Access Project Staff Training Training 0 User Training Training 0 Annual Multiplier Affects Project ROI? Y1 Y2 Y3 Y4 Y5 Y6 DJ4182PM_ROI2[1].xlsx/Cost Detail Page 10 REV: June 27, 2011

15 Cost Detail Cost Description IT Hours - New Development Prog Mgt IT Hours - New Development Prog Dev IT Hours - New Development Participant Dev IT Hours - New Development Participant Imp IT Hours - New Development G2GCS Marketing Budget IT Hours - New Development G2G Marketplace Marketing Budget IT Hours - New Development G2G Marketplace Expansion IT Hours - System Maintenance IT Hours - Customer Support IT Hours - Planned Maintenance User Hours - New Development User Hours - PTNE/OT Contractor Professional Services PC System - Acquisition PC System - Maintenance Notebook - Acquisition Notebook - Maintenance Tablet Notebook - Acquisition Tablet Notebook - Maintenance Laserprinter - Acquisition Laserprinter - Maintenance Image Workstations - Acquisition Image Workstations - Maintenance PC Maintenance User Owned Printer Maintenance User Owned Package Software - Acquisition Package Software - Maintenance Business Objects Access Project Cost Category Software Software Software Potential Cost Extensions Y1 Y2 Y3 Y4 Y5 Y6 44, , , , , , , , , , , , , , DJ4182PM_ROI2[1].xlsx/Cost Detail Page 11 REV: June 27, 2011

16 Cost Detail Project Cost Cost Description Category Term Emulation SFTW-Acquisition Software Term Emulation SFTW-Maintenance Software Server - Acquisition/Upgrade Server - Maintenance Server Sftwre - Acquisition/Upgrade Server Sftwre - Maintenance Server Rack Mount Oracle Enterprise Per Processor - Includes Year 1 Maintenance Oracle Enterprise Per Processor - Year 2 and Beyond MS SQL Server Standard Per Processor - Includes Year 1 Maintenance MS SQL Server Standard Per Processor - Year 2 and Beyond MS SQL Server Enterprise Per Processor - Includes Year 1 Maintenance MS SQL Server Enterprise Per Processor - Year 2 and Beyond Websphere Basic Per Processor Single/Dual Core - Includes Year 1 Maintenance Potential Cost Extensions Y1 Y2 Y3 Y4 Y5 Y6 Websphere Basic Per Processor Single/Dual Core - Year 2 and Beyond Websphere ND Per Processor Single/Dual Core - Includes Year 1 Maintenance Websphere ND Per Processor Single/Dual Core - Year 2 and Beyond SSL Certificate TBD DJ4182PM_ROI2[1].xlsx/Cost Detail Page 12 REV: June 27, 2011

17 Cost Detail Cost Description TBD TBD TBD Internet Access Project Staff Training User Training Project Cost Category Training Training Potential Cost Extensions Y1 Y2 Y3 Y4 Y5 Y6 DJ4182PM_ROI2[1].xlsx/Cost Detail Page 13 REV: June 27, 2011

18 Cost Summary Cost Description Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total Development Services: IT Hours - New Development Prog Mgt 44,408 44,408 88,816 IT Hours - New Development Prog Dev 48,800 48,800 97,600 IT Hours - New Development Participant Dev 91,500 91, ,000 IT Hours - New Development Participant Imp 244, , ,000 IT Hours - New Development G2GCS Marketing Budget 44,164 44,164 88,328 IT Hours - New Development G2G Marketplace Marketing Budget 42,700 42,700 85,400 IT Hours - New Development G2G Marketplace Expansion 47,946 47,946 95,892 IT Hours - System Maintenance IT Hours - Customer Support IT Hours - Planned Maintenance User Hours - New Development User Hours - PTNE/OT Contractor Professional Services Development Services Subtotal: 563, ,518 1,127,036 : Subtotal: Software: Software Subtotal: : Subtotal Training: Training Subtotal: Other: Other Subtotal: Costs Total: 563, ,518 1,127,036 DJ4182PM_ROI2[1].xlsx/Cost Summary Page 14 REV: June 27, 2011

19 Assumptions Date Assumption Description Program Mgt 728 Hours: Weekly Status Meetings (60 minute status meetings, 52 meetings per year, 6 people, x 2 for master plans) 22-May-14 Program Mgt 1 Hour per week, 52 weeks x 2 for master plan years 01-Aug-14 Same growth in EA Fees as experienced from 2013 to 2014: 20% * $870,000 ~ $170,000 DJ4182PM_ROI2[1].xlsx/Assumptions Page 15 REV: June 27, 2011