icr AmberFin s family of modular icr software products are designed to solve your workflow problems

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1 icr AmberFin s family of modular icr software products are designed to solve your workflow problems scalable / modular / cost effective HD TV HD SD HD

2 Ingest - verb - prn. /ɪnˈdʒɛst/ to bring media into a workflow from an un-trusted to a trusted state. About AmberFin icr AmberFin icr is a family of software With proven best-in-class image quality products that perform high quality ingest and industry leading integration, AmberFin icr is (encoding), transcoding, review, cut and transforming the content that owners have, into the splice editing, versioning, format conversion, content that consumers want, delivering standards conversion, operator annotation the best quality pictures across multiple and file-based or video-based QC. delivery platforms. icr is a scalable, modular software icr is available in a number of configurations solution, using cost effective commodity enabling any or all of the ingest, transcode and ingest icr enables automated, high-quality ingest for multiple archive, production and delivery formats with integrated Quality Control. Transcode - verb - prn. / tranzˈkəʊd/ Verb (transcodes, transcoding, transcoded) playback functionality. Please talk to your regional the needs of your business change. AmberFin representative, refer to a datasheet or visit for more information. icr enables automated, high-quality ingest for multiple archive, production and delivery formats with integrated Quality Control. Built upon unique technology, icr ensures your media assets have the highest quality whether they are SD, HD or new media assets. transcode IT hardware that can adapt and grow as to take media or a media aspect (video, audio, captions, ancillary data) from one form to another. Play - verb - prn. /ˈpleɪ/ reading of a media asset for viewing. Derivatives Sports Organizations Increasingly working in a multi-format, multi- AmberFin icr software enables content owners resolution world, sports organizations are adopting to maximize the value of their TV, film and video AmberFin icr software to quickly and efficiently assets through increasing revenues, reducing costs, create a range of SD and HD deliverables for saving time and eliminating incompatibility issues. multi-platform distribution and monetization. Player - noun - prn. /ˈpleɪə/ play Content Owners From Hollywood Studios to National Archives, icr offers a fully featured, cost effective, professional player. Support - verb - prn. /səˈpɔːt/ Post Production With clients demanding an ever-increasing range range of formats and delivery platforms, of deliverables, many post houses are streamlining AmberFin icr software helps broadcasters their operations with AmberFin icr, increasing take advantage of automated systems client confidence with unique integrated Unified to cost-effectively manage encoding and Quality Control while growing their bottom line. repurposing of new and archive content. AmberFin provides world-class support, training, consultancy and project management. service Broadcasters With the need to support an ever-growing give assistance to, enable and enhance use or operation.

3 ingest icr Ingest enables you to differentiate your reduces workflow latency while flexible service by ensuring best possible picture quality Closed Captioning and Ancillary Data and maintain the value of assets with ultra-high support offer further time savings. quality codecs. icr has Any-Mez codec support, ensuring you can employ the most effective icr Ingest can easily be automated mezzanine video format, such as JPEG 2000, using widely supported Broadcast and IT Pro-Res, DNx or AVC-Intra, for your workflow. protocols such as VDCP and Web Services Growing file support and the ability to while the intuitive and customizable user write directly to shared storage dramatically interface guarantees effortless operation. QC - verb - prn. /kjuːˈsiː/ to assure quality and gain trust in a system and/or product UQC from AmberFin is an industry first approach to Quality Control, introducing a QC mark you can trust. why choose icr? Quality Productivity Ease of Integration icr always produces high-quality results - icr connects directly to shared storage Multiple depths of integration, from simple unique interlace, progressive and frame-rate platforms, thereby massively reducing latency scripts and watch folders to clearly defined, handling ensuring the best viewing experience, and eliminating unnecessary transfers. Growing documented and extensible APIs, together with whether delivering to a traditional CRT television file support further decreases latencies and close cooperation with other vendors ensures or latest tablet device. UQC at each workflow enables operations such as craft editing to start interoperability and that icr-based solutions are step assures not only the quality of your assets during ingest or transcode while UQC reduces operational in the shortest possible time. but also of your overall workflow. errors and re-work.

4 transcode icr Transcode, including format and return on investment through optimized hardware standards conversion, offers best-in-class utilization. Embedded processes such as multi- image processing. Independent research has channel audio handling, Closed Captioning shown that icr provides the same quality for and Ancillary Data handling further efficiency lower bit rate or higher quality for the same while years of experience and implementations bit rate when compared to similar products. worldwide in multi-vendor environment have proven the interoperability of icr. icr scales across CPUs (up to 8 per server) and servers to meet your needs and ensures maximum AmberFin UQC (Unified Quality Control) Easy to read reports and a range of graphic enables easier and more effective decision displays aid operators to easily identify the making through a single timeline approach. source, nature and position of an error with a Combining automated processes with a human thumbnail of the frame where it occurred. touch, new levels of trust and confidence can be introduced to the file creation process. standards converter The icr Standards Converter motion compensated Sharing the same comprehensive interface, HD and SD algorithms provide the best quality management and clearly defined APIs file-based standards conversion on the market. with other icr modules, icr Standards Designed specifically to operate in IT-centric file- Converter integrates seamlessly into modern based workflows, icr enables system designers service orientated environments. to move away from costly legacy hardware-based standards converters without compromising on quality.

5 play icr Player enables operators to instantly review Embedded tools and plug-ins for metadata shared assets at any point in the workflow, entry and review, simple mark-up, editing and eliminating the need to transfer assets off shared segmentation increase operator efficiency while storage or transcode to an alternative playback implementation of web services or serial control format. Monitoring of all media properties through (VDCP or BVW) allows for easy integration of a single interface with high quality, frame accurate, control panels and automation tools. HD-SDI playback, full Closed Captions and Ancillary Data support and flexible audio monitor equates to elevated trust and confidence. As content moves through a workflow, UQC supports a range of automated content meaningful data from automated and verification tools for both baseband and manual QC review is collected increasing file-based operations and fuses these with an knowledge and trust in the media asset and intuitive interface for manual review to provide also media processes in the workflow. a unique unified approach to quality control. professional services & support World-Class Support Operational and Technical Training Consultancy and Project Management The AmberFin support organization is Educational programs can be delivered AmberFin has a team of experts available committed to providing a professional and on-site or in AmberFin offices worldwide by to provide a range of professional services efficient service. Whether it is through remote experienced, dedicated training staff. Courses from consultation and early project planning access or on-site, our highly skilled support are designed to provide operators with the tools to project management and review. engineers ensure that implementing and to immediately become skilled icr operators. integrating your icr system is hassle free.

6 About AmberFin AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. proof platform that digitizes and transforms new and archived content, AmberFin icr delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin icr plays a key role in turning the content that owners have into the content their customers want. As an open standards, future Contact Details: Headquarters AmberFin Limited Belvedere, Basing View Basingstoke Hampshire RG21 4HG United Kingdom Tel: Fax: Global Contact Tel: Americas 7590 North Glenoaks Blvd Suite 101 Burbank, CA USA APAC #05-03, 1 Fusionpolis Way, Connexis South Tower, One North, Singapore Tel: Tel: AmberFin and icr are trademarks of AmberFin Limited. All other trademarks mentioned herein are duly acknowledged. E&OE At AmberFin we continually strive to improve our software in-line with customer demands. Therefore the specification of our current software release may differ slightly from the specification listed here. Please check with your usual AmberFin representative or refer to for the latest information AmberFin Limited. All Rights Reserved. icr/0612