The Digital Accessibility Maturity Model Enabling Digital Accessibility Operations will begin at 2 pm ET

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1 The Digital Accessibility Maturity Model Enabling Digital Accessibility Operations will begin at 2 pm ET 1

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11 The Digital Accessibility Maturity Model Enabling Digital Accessibility Operations Bill Curtis-Davidson Sr. Director, Policy & Program Services 11

12 Topics Digital Accessibility Maturity Model Enabling Digital Accessibility Operations What is a Maturity Model? Digital Accessibility Maturity Model (DAMM ) 5 Maturity Levels 10 Dimensions Aspects & Artifacts in each Dimension DAMM Audit Services Resources Close up of spiral bound agenda notebook 12

13 What is a Maturity Model? info@ssbbartgroup.com (800)

14 Capability Maturity Model Purpose and Origin Method to evaluate and measuring relative: Maturity of software development processes Capabilities of an organization in addressing a specific set of business challenges Originally developed by CMU SEI Global standard used in over 101 countries 25+ years work carried by CMMI Institute Hand stacking cubic blocks in five stacks ranging in height from 1 to 5 cubes high. 14

15 Capability Maturity Model 5 Structured Levels Set of structured levels that describe how well behaviors, practices and processes of an organization can reliably and sustainably produce required outcomes. Level 1: Initial (Chaotic) Level 2: Managed (Repeatable) Level 3: Defined (Standard) Level 4: Quantitatively Managed Level 5: Optimizing? Five icons representing Levels 1-5 of Maturity Model 15

16 Maturity Models Are Not Roadmaps Road map with red "X" over it 16

17 What are Benefits of Advancing Org Maturity? 17 Fewer Defects Orgs at Level 1 have twice as many defects as orgs at Level 3 1 Better on-time delivery Orgs at Level 1 deliver on time 40% of the time, as opposed to orgs at Level 3 which deliver on time 80 % of the time 2 More likely to be on budget Orgs at Level 1 deliver on budget 41 % of the time, as opposed to orgs at Level 3 which deliver on time 73 % of the time 3 Increased Quality Software Management Productivity Index The Quality Software Management Productivity Index progressively increases, as CMM level increases 4 Sources: (1) Keene, Samuel. Modeling Software Characteristics, 1999; (2) and (3) The SEI s Process Maturity Profile Update, 2000, SEMA 3; (4) Putnam, Lawrence. Linking the QSM Productivity Index with the SEI Maturity Level, Version 6, 2000 (

18 Digital Accessibility Maturity Model (800)

19 Challenge: Assessing A11y Operation Maturity Most companies find this difficult to assess? Five icons representing Levels 1-5 of Maturity Model What is Thought bubble with text "What digital is digital accessibility?" accessibility? speech Do bubble we with "Do we have a policy?" policy? Is there a Speech bubble with "Is there team a team that can help help me with me with accessibility?" accessibility? How do we know if we are complying with accessibility laws? Thought bubble with "How do we know if we are complying with accessibility laws?" Image of crowd of people 19

20 Digital Accessibility Maturity Model - Overview Digital Accessibility Maturity Model (DAMM ): Model developed by SSB BART Group Help companies assess digital accessibility program maturity along a series of dimensions and aspects Can be used across all industries and types of organizations DAMM leverages successful practices and is aligned to maturity-model based approaches: Software Engineering Institute s (SEI) original work in Capability Maturity Models (CMM) Business Disability Forum s Accessibility Maturity Model NASCIO Policy-Driven Adoption for Accessibility 20

21 DAMM - Five Levels of Maturity A CMM Based Approach for Digital A11y SSB BART Group Digital Accessibility Maturity Model (DAMM ) Continually optimizing accessibility processes Level 5 - Optimizing: Continually optimizing accessibility processes Actively managing, controlling standard accessibility processes Level 4 - Managed: Actively managing, controlling accessibility processes Level 5 Optimizing Level 4 Managed Using standard, documented processes for accessibility across the organization Level 3 - Defined: Using standard, documented processes for across the organization Encouraging discipline and increasing the repeatability of accessibility processes Level 2 - Repeatable: Encouraging discipline and increasing the of accessibility processes Performing accessibility activities in an ad hoc, uncontrolled and reactive manner Level 1 - Performing accessibility activities in an ad hoc, uncontrolled and reactive manner Level 3 Defined Level 2 Repeatable Level 1 Initial 21

22 DAMM - Model Content Breakdown 5 maturity levels Indicate indicate processes and contain 10 dimensions 5 Maturity Levels Processes Contain 10 dimensions are organized Achieve by aspects and assist Goals in achieving goals 10 Dimensions Aspects contain common Address features and address Aspects implementation Implementation Organized by Contain Common features describe Describe infrastructure Infrastructure Common Features 22

23 DAMM - 10 Dimensions to Measure Maturity 1. Governance, Risk Management, and Compliance 2. Communications 3. Policy and Standards 4. Legal 5. Fiscal Management 6. Development Lifecycle 7. Testing and Validation 8. Support and Documentation 9. Procurement 10. Training Auditing icon showing magnifying glass over computer report and documents with certification seal 23

24 Dimension 1: Governance, Risk Mgmt, Compliance Aspects Organizational Ownership Governance Policy Risk Management Compliance Program Accessibility Program Office Monitoring Reporting Recordkeeping Person overseeing many areas of a business Artifacts Organization Chart Accessibility Monitoring Plan Accessibility Program Roles and Responsibilities Accessibility Project Mgmt Plan Risk Prioritization Model Accessibility Coverage Questionnaire 24

25 Dimension 2: Communications Aspects Program Communication (inbound/outbound) Internal Communication (employee/short form) Market Communication (GPATs, VPATs, Presentations, Publishing) Artifacts Public Communication Plan Organization-wide Compliance Statement GPATs and VPATs Two silhouettes with speech bubble filled with icons representating types of communication 25

26 Dimension 3: Policy and Standards Aspects Accessibility Policy (Creation, Deployment, Conformance) Accessibility Standards (Scope, By Role) Artifacts Digital Accessibility Policy Technical Standards (Can be managed in SSB AMP) Policies and procedures 26

27 Dimension 4: Legal Aspects Regulatory Process VPATs (Implied Contracts) Regulatory Process (Filing, Participation, Dispute Resolution, Response to Authorities) Artifacts Regulatory Calendar Regulatory Filings VPATs & GPATs (in conjunction with both sales and communications) Global map with scales of justice, law book and gavel 27

28 Dimension 5: Fiscal Management Aspects Budget (APO, LOB) Return on Investment (ROI) Artifacts Central APO Budget (Multiyear) LoB Budget Guidance LoB Budgets Budget sheet showing actual expenses vs. budgeted amount with finger and pen 28

29 Dimension 6: Development Lifecycle Aspects Development Artifacts Roles & Responsibilities User Acceptance (Functional & PWDs) Pattern Library (Consistent and Reusable) Artifacts Lifecycle Roles & Responsibilities Development Artifact Guide Style guides? Generic image of development lifecycle? phases in agile process, with universal design / accessibility symbol and? question marks 29

30 Dimension 7: Testing and Validation Aspects Technical/Functional Testing Infrastructure (Auto, Manual, Global) Tools (Auto, Manual Inspection, A/T, Defect Tracking) Test Scheduling Root Cause Analysis Assistive Technology Artifacts Master Accessibility Test Plan Accessibility Test Plans Usability Testing User Group Profiles/Personas User Stories Pilot Program Assistive Technology Catalog Screenshot of the Accessibility Management Platform dashboard 30

31 Dimension 8: Support and Documentation Aspects Accessibility Support Process Accessibility Issue Handling (Identify, Escalate, Timely) Accessible Documentation (Alternative Requests) Artifacts Accessibility Features Document Accessibility Issue Resolution Policy Public Accessibility Issue Submission Form Collage of customer service and support images - person using laptop, customer support rep and highlighter marker over defintion of customer service 31

32 Dimension 9: Procurement Aspects Buy or Make ICT ICT Services Solicitations Contracts Vendor Governance Employee Guidance Artifacts Third Party Compliance Policies & Requirements ICT Procurement Contract Templates ICT Procurement Policy Procurement Accessibility Address Collage of procurement related images - negotiating terms, handshake, signing contract 32

33 Dimension 10: Training Aspects Training (Strategy, Program) Certification (Job, Industry) Job Aids (Real World) Internal Communication Rollout Strategy Artifacts Accessibility Training Plan Accessible Training Materials Internal Communication Plan Training Calendar Training Metrics & Trends Training room and people using self-paced learning materials at computers 33

34 Digital Accessibility Maturity Model Audit Services (800)

35 DAMM Audit Services SWOT Analysis for Orgs Existing Programs SSB can use the DAMM to perform an audit and highlevel assessment of orgs accessibility operation maturity SWOT = Strengths, Weaknesses, Opportunities, Threats Questions in each DAMM Dimension to understand: Management Commitment Employee Involvement Existing Processes Documentation Operationalization Example of a SWOT questionnaire from SSB BART Group 35

36 DAMM Audit Process Walkthrough of client s existing digital accessibility program As currently defined by the organization Primary data gathering Review of program artifacts by Dimension Interviews with staff in central and distributed roles Review of program processes as implemented Development of Findings Processes and Artifacts by Dimension Initial assessment of maturity by Dimension Discussion & Delivery of Final Report Review of Findings with organization stakeholders Final assessment of maturity level of each dimension Prioritized actionable recommendations for maturing the operation 36

37 Governance, Risk Management and Compliance Communications Policies and Standards Legal Fiscal Management Development Lifecycle Testing and Validation Support and Documentation Procurement Training DAMM Audit Snapshot Example SSB BART Group: Digital Accessibility Maturity Model (DAMM ) Audit Five level s of DA MM Sample table indicating maturity level in each of 10 dimensions 37

38 Resources (800)

39 DAMM Featured in GA Tech & edx MOOC Module on ICT Accessibility Operations 39 DAMM featured in Innovative MOOC ICT Accessibility MOOC Course Inaugural offering in joint collaboration between Georgia Tech and edx (gtx) Key information: 6 weeks effort (2-4 hours/week) FREE ($49 for a Verified Certificate) Offered until February 2017 What you will learn Foundations of ICT accessibility Principles of accessible ICT design Identify the uses of assistive technology Create accessible documents and multimedia Evaluate and repair websites for accessibility Still shot from video feature on gtx MOOC on ICT Accessibility from edx and GA Tech Identify components of ICT accessibility operations (featuring DAMM )

40 DAMM Resources SSB BART Group Blog, DAMM Series: SSB BART Group Services DAMM Audit: Business Disability Forum Accessibility Maturity Model: NASCIO.org, Policy-Driven Adoption for Accessibility: 40

41 Questions? Road sign with text: Questions, Answers We would be glad to answer any questions you may have. 41

42 Thank You Contact Us Follow Us Bill Curtis-Davidson Sr. Director, Policy & Program Services SSB Contact Information (800) fountain pen writing "contact us!" Twitter logo LinkedIn logo Facebook logo WordPress linkedin.com/company/ SSB-BART-Group facebook.com/ SSBBARTGroup SSBBARTGroup.com/blog 42

43 Contact Us ADA questions ADA National Network V/TTY Questions about this presentation Mid-Atlantic ADA Center V/TTY (DC, DE, MD, PA, VA, WV) local 43

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