Mission Critical Facilities

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1 Mission Critical Facilities

2 DESIGNING IS NO EASY TASK. EFFECTIVE COMMUNICATION IS CRITICAL TO YOUR SUCCESS. A variety of tools and file types are often used to communicate a design to project stakeholders. These files are frequently visually represented with 2D drawings, but most individuals don t understand these drawings. Added to this challenge is the fact many project partners (of various specialties) must work together at different stages of the design process. These different backgrounds encourage unique viewpoints, and consolidating these viewpoints into a single cohesive vision regularly becomes a challenge. Evaluating options for a building or facility layout in the early design stages can help streamline future changes and avoid potential operational challenges. Your design solution should provide project partners with a means to quickly and efficiently present options to the building s owner and the design team early in the project, so the entire design process is flexible, cost-effective, and easy for all involved. Early and effective planning positions reduce costs by minimizing change orders and delays. Using the right design platform can shorten your design cycle and result in increased opportunities. Solve design challenges Present proposed solutions Gain client acceptance WHAT IS ICE? A 3D design and communication platform with product expertise ICE delivers a full Bill of Materials and complete graphical designs to communicate clearly, validate selections and facilitate decision making A solution for your concept and design development ICE ENHANCES TOP-LINE PROFITABILITY CLEAR VISUAL COMMUNICATION COMPREHENSIVE BILL OF MATERIALS REAL-TIME RESULTS ICE ATTACKS BOTTOM-LINE COSTS ELIMINATE HUMAN ERROR EARLY VALIDATION REDUCE LEAD TIMES IMPROVE EFFICIENCIES

3 How ICE Works Multiple outputs enhance your communication throughout the decision-making process. Wow ICE isn t simply envisioning: it s building. The patented ICE technology provides a fluid flow of information from design and point-of-sale to the manufacturing floor. Design, experience, price and produce unique layouts in a graphic, interactive, real-time 3D environment. Clients can modify the design, and just like a videogame, they see all the results instantly. Win ICE provides the fastest response to customers. With the visual communication of ICE, even those without a design background can easily understand the solutions they re getting. Deliver Faster, better results every time. ICE s imbedded intelligence provides instant quotes and specification throughout modifications, leading to drastically reduced lead times with fewer errors. Multiple outputs, including plan view, Bill of Material Reporting, real-time rendering, and patented AutoCAD integration, support your communication during the decision-making process. ICE ENABLES GREENING YOUR ORGANIZATION KEY BENEFITS Design/Build Design faster, get results sooner Reduce cost-impact of iterations and changes Communicate clearly in a 3D visual world Productivity: Instant editing, real time results Manufacturers Sell more: Create compelling presentations Efficiency: Include your products in designs Accuracy: Increase specification and BOM accuracy Communicate clearly with a 3D visual world ICE ELIMINATES THE NEED FOR PRINTED CATALOGS AND BROCHURES STREAMLINES INFORMATION FOR FEWER HUMAN ERRORS AND REDUCES DEFICIENCIES ALLOWS FAST AND CLEAR ELECTRONIC COMMUNICATIONS, REDUCING THE NEED FOR FREQUENT TRAVEL TO CLIENTS

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5 ICE EDGE UNVEILS FIRST PROACTIVE RECONFIGURATION TOOL IN INDUSTRY Ice Edge Business Solutions, creator of intelligent ICE 3D design and configuration software, chose NeoCon 2011 to unveil a revolutionary new way to interactively and graphically reconfigure and reuse all the elements of an interior space. The reconfiguration tool, named ICEcycle, is a product lifecycle management tool that captures all elements from an existing modular layout. It inventories, sorts, locates and defines each part available for reuse and all in real time. Before ICEcycle, designers created reconfigurations without knowing until afterwards the number of parts leftover. It s the only reconfig tool maximizing product reuse and managing the entire lifecycle of a product. Damaged parts are flagged and monitored to ensure they are either repaired or replaced. ICEcycle represents another aspect of serious innovation from Ice Edge Business Solutions. The feature is integrated into ICE, the patented Java-based configuration software that uses 2D and 3D graphic communication to envision, design, specify, price, manufacture and deliver any product open to modification. DIRTT Environmental Solutions is the first company to engage ICEcycle as part of their client offering. The DIRTT walls are designed and engineered to dismantle and move when required. ICEcycle ensures DIRTT clients use as much of their existing assets to repurpose their workspace to suit their new needs.

6 CAN A CALGARY COMPANY SAVE NORTH AMERICA S MANUFACTURING INDUSTRY? A software platform developed in the heart of oil country has brought one manufacturer from zero to over one hundred million dollars in just five years and helped win two global Progressive Manufacturers of the Year awards for its early adopters. Developed in Calgary, the patented ICE software combines interactive, real-time 3D qualities of videogames with customer-driven product design. ICE uses Java as its language, allowing it to melt with a manufacturer s legacy software platform. ICE was initially developed to assist Calgary-based modular wall manufacturer DIRTT Environmental Solutions get off the ground with its mandate of Doing It Right This Time. A subsidiary was spun off for the software platform as Ice Edge Business Solutions in Manufacturers as diverse as data center producers and school furniture factories now use ICE as a marketing tool in the front-end and a production tool in the back. DIRTT itself has become the top selling modular wall producer in North America with 2011 sales approaching $120 million. ICE acts like a videogame visually and experientially as every line drawn and every product dropped in is instantly produced in a 3D flythrough environment. As the user flies through the design they can make changes to the style, color, sizes and placement. Just like the score is tallied in a videogame, the price, parts list and even manufacturing directions are instantly produced. This eliminates human error in the transcribing of designs to SKU numbers and lowers the labor overhead of the manufacturer. The graphical experience of ICE can be shared between stakeholders via the internet. Realistic renderings and movies are produced and shared to ensure all end-users understand exactly what they are buying. Ice Edge investors, such as Export Development Canada, believe this technology is the wave of the future for manufacturers offering configurable products to customers. We think ICE could be a panacea for what ails all manufacturers of goods that come in different configurations, says Jennifer Brooy, Vice President of Equity at Export Canada. DIRTT CALGARY GREEN LEARNING CENTRE Other countries can produce commodity products cheaper than Canada, but with ICE technology Canadian manufacturers can create custom products based on the wants and needs of the customers they know so well, while keeping all the speed-of-delivery benefits of mass manufacturing. Ice Edge Business Solutions CTO Barrie Loberg and his team started developing ICE in Java inventor James Gosling (placed in the top 15 on the CBC program Greatest Canadian Invention) consulted with Loberg s team and ultimately joined the Ice Edge board of directors when the company was formed in Companies such as Panduit, 3Form, Allsteel and Knoll all use ICE software as a powerful differentiator. With ICE we are able to build compelling rubber-to-the-road solutions in a graphical, easily consumable format, explains Panduit Software Business Development Manager, John O Donnell. Our sales cycle is shortened and more powerful when our clients are fully informed and empowered to make these vital decisions.

7 Ice Edge Business Solutions th Street S.E. Calgary, AB T2C 1N Headquartered in Calgary, AB with offices in Salt Lake City, UT, Ice Edge Business Solutions was founded in ICE software, first developed in 2004, is used by design professionals and manufacturers of client-driven products. The robust 3D specifying and envisioning tool is used to inform and empower clients. It is a scalable front-to-back technology for sales, marketing, manufacturing and delivery. ICE melts seamlessly into other software platforms. Ice Edge holds the patent for using videogame technology for use in design.