powering the ROC Avea Success Story Improving Partner Relationships and Revenue with ROC Partner Settlement

Transcription

1 Avea Success Story Improving Partner Relationships and Revenue with ROC Partner Settlement

2 About Avea Avea telecommunications is the sole GSM 1800 MHz mobile operator of Turkey. Being driven by a spirit of innovation, Avea, the youngest operator of Turkey, has a nationwide customer base of 12.2 million as of the second quarter of Currently it offers services to 96.61% of Turkey's population through its next generation network. The company continues to expand its roaming partnerships, already having roaming agreements with 649 operators in 199 countries. The company is growing fast both in the corporate and individual services with the brand Avea. It s a modern brand appealing to young high net woth spenders. Avea is committed to providing the best technology and infrastructure and deliver the highest quality of service. Its 2,700 skilled employees aim to make Avea the best carrier in Turkey. It is constantly investing in technology, infrastructure, management and around 2,700 employees so as to stay ahead of its competition and deliver the best in quality service to its customers. Challenges Faced in partner settlements When Avea embarked on their NGN venture they were managing their business using a legacy interconnect product for their partner settlement requirement. The system was capable of handling basic voice and sms scenarios with basic comparisons, calculations and simple reconciliations being done manually. Many of the business processes were not automated and calculated manually outside the core system. The system demanded lot of experienced operation engineers as daily operations were complex and time consuming. Challenges posed by legacy system: Lack of flexibility to enable new product growth Tedious and time consuming manual Rating, Billing and invoice Reconciliation process Manually intensive billing process with limited Reporting ability Complex system stack, with many interdependencies and interfaces Outdated technology (over 8 years old) Growing Support and Maintenance costs Avea realized that they would not be able to achieve their ambitions without an automated, efficient inter party engine which had robust reporting capability. Real time information and efficient reporting is a key enabler to make informed decisions about the business. Avea decided to look for an advanced Partner Settlement solution as they were growing and had much more complex business flows to be catered to and required real time reports and analysis to ensure quick action. Avea s Objectives Rationalize business by implementing an advanced Partner Settlement solution which provides converged and real time view on the health of wholesale business. Implement an advanced and powerful ETL tool which provides fast, accurate and auditable transalation of CDR events with the flexibility to introduce new events quickly. Improve Partner relationships through accurate billing, easier rate ingestion and visibility into the billing process. 02 Subex Limited

3 Why Subex? Avea had a detailed list of 700 requirements set about looking for a partner settlement solution with a strong business fit and a great reputation in this domain. After evaluating an exhaustive list of 20 vendors Avea selected Subex s Partner Settlement solution to achieve their objectives. Subex s offering stood out from other vendors in the following important areas were: End to End Rating and Billing Capability, covering order to cash, procure to pay for all service types Advanced ETL capabilities with strong extract, transform, audit transfer and Load capabilities. An ETL with mediation capability which can decode events from a multitude of sources Pre integrated Cost Management with Automated invoice reconciliation giving them the ability to easily validate supplier costs and reduce disputes Flexibility in handling different Pricing Policy Support for Postpaid/Prepaid subscriber segregation via LDAP Lookup Centralized and comprehensive management reporting and decision support tools Implementation Process The implementation process was hassle free and supported by domain experts in Subex. The process began with allocation of qualified resources from both companies for individual tasks. Based on in depth analysis of Avea s requirements, target dates for delivery or completion were fixed in mutual agreement. All requirements were well defined, tested and executed. Stake holders from both Avea and Subex were well coordinated for on-time delivery. Before Go live of the project, a parallel run was performed to ensure complete execution and delivery of desired results. Further to project Go live, Subex has been providing ongoing support to ensure project success. A two month parallel run was performed with the previous system to preview possible issues and rectify the same before ROC Partner Settlement was launched. In this period both Subex and Avea teams gave a remarkable effort to ensure easy transition from old system to Subex s ROC Partner Settlement. This huge renewal project s success was an outcome of a combination of great partnership between Avea and Subex with skilled people from both sides. Solution Benefits With the replacement of legacy system with a flexible partner settlement solution- ROC Partner Settlement, Avea was able to eliminate manual reconciliation and reduce headcount. The solution not only helped Avea in reduction of Support and Operational Cost but also showed a significant increase in the number of Interconnect Partners they are dealing with and hence increased the volume of wholesale business. Subex s advanced ETL capabilities helped Avea easily process high volumes of CDRs and event records. EDRs are stored in a data repository which can be used for legal and regulatory requirements. In addition to this the EDRs are anaylsed and used for network and billing purposes. ROC Partner Settlement helped Avea automate end to end Interconnect rating, reporting and invoicing. The inherent flexibility of the solution made it easier to handle unexpected Government requirements and made reporting simpler and easier. 03 Subex Limited

4 Solution benefits from Subex s solution are: Easy implementation with minimum customization Accurate and real time reporting Real time monitoring of Deals and complex agreements Operational flexibility and scalable architecture helping the system grows with the business Business rationalization and Increased involvement of Business groups Increased visibility of suspense traffic and the ability to resubmit traffic Improved processes leading to significant increase in partners and hence revenues from Wholesale business Way forward for Avea Avea is currently working on SMS Hubbing and SMS MVNO (Mobile Virtual Network Operator). They are further expanding their wholesale business to include MMS hub and IP interconnect. Subex is working with Avea to ensure expansion of ROC Partner Settlement to these new business areas. In addition to this, Subex is also working with Avea and other Tier1 carriers to ensure that GIPX and IPX product roll out are effortless. As a fast growing company, we were in search of a flexible, end-to-end interconnect and partner settlement solution to fulfill our business requirements. With Subex s ROC Partner Settlement, we have automated our interconnect business for both prepaid and postpaid offerings. The remarkable features like automated invoicing mechanism and accurate and informative reports have not only rationalized our business but also led to satisfied customers Deniz Kalendar Wholesale Business Solutions Manager & Avea Technology TIB (Telecommunication Authority) 04 Subex Limited

5 About Subex Subex Limited is a leading global provider of Business Support Systems (BSS) that empowers communications service providers (CSPs) to achieve competitive advantage through Business Optimization - thereby enabling them to improve their operational efficiency to deliver enhanced service experiences to subscribers. The company pioneered the concept of a Revenue Operations Center (ROC ) a centralized approach that sustains profitable growth and financial health through coordinated operational control. Subex's product portfolio powers the ROC and its best-in-class solutions such as revenue assurance, fraud management, credit risk management, cost management, route optimization, data integrity management and interconnect / inter-party settlement. Subex also offers a scalable Managed Services program and has been the market leader in Business optimization for four consecutive years according to Analysys Mason (2007, 2008, 2009 & 2010). Business optimisation includes fraud, revenue assurance, analytics, cost management and credit risk management. Subex has been awarded the Global Telecoms Business Innovation Award 2011 along with Swisscom for the industry s first successful Risk Reward Sharing model for Fraud Management Subex's customers include 28 of top 50 operators worldwide* and 33 of the world s 50 biggest# telecommunications service providers. The company has more than 300 installations across 70 countries. *GTB Carrier Guide, 2011 #Forbes Global 2000 list, 2011 Subex Limited Subex Inc. Subex (UK) Limited Subex (Asia Pacific) Pte. Limited RMZ Ecoworld, Devarabisanahalli, Outer Ring Road, Bangalore India Airport Way, Suite 300 Broomfi eld, Colorado USA 3rd Floor, Finsbury Tower, Bunhill Row, London, EC1Y 8LZ UK 175A, Bencoolen Street, #08-03 Burlington Square, Singapore Phone: Fax: Phone: Fax: Phone: Fax: Phone: Fax: Regional offices: Dubai Ipswich Sydney