National Institute of Industrial Engineering

Transcription

1 National Institute of Industrial Engineering Litmus in association with Presents

2 IT implementation for SME/SMB s Small and Medium Enterprises (SMEs)/Small and Medium Business (SMBs) known for their skilled products and employment generation capabilities have been growing at a fast pace in emerging economies. They are ambitious to catapult into the next league and have been implementing new methodologies. One thing that would differentiate a successful SME/SMB from the rest is its ability to use technology as a competitive edge. It has become a necessity for SMEs/SMBs to keep up with the rapidly changing technology and productivity systems in their business. They constantly look for new channels to market, while improving quality of their products or services. To fulfil their needs, SMEs/SMBs are in a dire need to adopt the rapidly evolving technologies that could redefine their business. At the other end there are Information technology service providers who have been coming up with cutting-edge Information and Communication Technology (ICT) solutions for better operations and productivity. But the question is - How can SMEs adopt these? The Dilemma While the growth is highest in this segment, the existing services are not able to keep pace with the market changes and satisfy all the needs. In addition the vast dynamics

3 throw out new complexities which may not be solved by the traditional approaches. The most important complexity is the need for the technological leverage and its quick obsolescence. The increasing growth thrusts the organization to satisfy new markets and new demands. This expansion in turn requires the support of more sophisticated software which again pulls in additional costly hardware. Some of these demands may be software with customizable features, new collaboration tools, business application and integration with the social media. As such the aspirations of the SME/SMB are bottled by these costly investments. Additionally the consultants fail to have a firm grip on many of the outside the textbook problems that are common in these sector. The Need Technology is critical for a SME/SMB s leadership in cost effectiveness, compliance, service quality and business growth. To help companies to think big and grow fast we need a new model of Information Technology Business Application. While technology has come of age it needs to be leveraged with the correct business model, a model which is not currently offered by the current large players. One dimension of these models can be delivery of business service on a demand basis and not as a package. This build as you grow or pay as you use model will be an integrated house of hardware, software applications, network framework coupled with business, technical and consulting services and services can be shared. Problem Statement: The current stagnancy in the economy has reduced the growth forecast of many IT Companies. Feeling the stress in the returns, one of the big players in IT Services and Consulting is considering foraying into new segments like SME/SMB s. Being new in this area they want to have a thorough analysis report of the business issues and the IT Channels which can be used for service before they enter this market. Currently they have identified the below sectors Manufacturing Wellness Education Retail

4 Professional Services Required Solution You are required to select any 2 sectors from the above mentioned options and come out with a framework wherein IT Service Providers and SMB s can collaborate. This should also include the technology implementation bottlenecks which are currently being faced by the selected SME/SMB sector. Identified bottlenecks need to be mapped with currently available IT solutions like ERP, CRM, SaaS, BI, etc. to deliver a comprehensive framework. Deliverables Recommendations for the framework should cover all the possible layers which includes hardware, software, network, etc. for the corresponding solution Analysis of the tools used for mapping the solution to the problem areas Market opportunities in the SME/SMB segment Scalability (Transferable across businesses/ markets/ geographies) of the solution Model for revenue generation of IT service providers from SMBs clients Note: While designing the solution, participants should focus on Analysis of problem areas and Reasons for selecting the particular tools for recommended IT solution.

5 Rules & Guidelines: Each team needs to submit a 15 slide (max) presentation for the case study (excluding the cover and thank you slides) The front slide should carry Institute Name & address Team Name Details of the team members (Name, Course, IDs, Phone nos.) These details of the participants SHOULD NOT appear anywhere else in the entry submitted. Please register yourself in the Prerana Website for a Prerana ID here All Slides should contain the Prerana IDs of all team members in the footer column. Entries should be mailed to litmus@nitie-prerana.com with the document name and subject name as: SyncQuest_<CollegeName>_<TeamName> and subject line as SyncQuest_<College Name>_<Team Name> The short listed teams would be informed by mail. Teams need to send their confirmation regarding participation within a day of receipt of the mail, failing which the next best team in order of ranking of all submissions would be invited In case of any ambiguity, the decisions of the organizing committee will be final and binding The competition is open only to B-school students A team consists of a maximum of 3 members Members of a team should be from same college No person can be part of more than one team Each team can submit only one entry Multiple entries from an institute are permissible Prizes Worth Rs. 40,000 up for grabs!! Note: To and fro Sleeper class minimum distance fare will be provided for campus round Accommodation and food arrangements will be provided for, on campus

6 Important Dates: Round Format Where When 2 Case Study Online Submission 3 Campus Presentations NITIE, Mumbai Start Submission 23 3d Sept st Oct th Oct 2012 (tentative) For Queries: litmus@nitie-prerana.com Asad khan Himangshu Das