Título de la Presentación TUBACEX. Subtítulo, fecha th International Steel Tube & Pipe Forum. 30 th September. Innovation

Transcription

1 Título de la Presentación TUBACEX Subtítulo, fecha th International Steel Tube & Pipe Forum 30 th September 1

2 1. TUBACEX, AN INTEGRATED COMPANY 2. TRANSFORMATION THROUGH INNOVATION 3. INNOVATION STRATEGY 4. OUR CHALLENGE 2

3 TUBACEX, an integrated company TUBES & PIPES SCRAP STEEL HOT PROCESS COLD PROCESS SERVICES Billets & Bars TSS ACERALAVA TTI SBER TUBACEX INDIA TTI SBER TUBACEX INDIA SALEM IBF FITTINGS The TUBACEX Group has an extensive manufacturing program for stainless steel and nickel alloys seamless pipes & tubes covering most dimensions and grades required by the industry. 3

4 TUBACEX at a glance 12 productive plants in Spain, USA, Austria, Italy, China & India More than 30 sales offices More than 300 customers in more than 100 countries. 11 warehouses in Europe, Asia y USA. More than 2300 employees. More than 700 million turnover. 152 million investments made during previous strategic plan. 4

5 TUBACEX, our markets New markets Petrochemical /Chemical Automotive, aerospace OIL & Gas Upstream & Downstream Power gen (Nuclear, gas, coal) Fertilizers Metal/ Mechanical Industry 5

6 12 plants 31 sales offices 11 warehouses 6

7 TUBACEX, global sales 7

8 1. TUBACEX, AN INTEGRATED COMPANY 2. TRANSFORMATION THROUGH INNOVATION 3. INNOVATION STRATEGY 4. OUR CHALLENGE 8

9 Transformation through innovation New products sales evolution 28% 20% 4% 9% 14% 9

10 Transformation through innovation New products evolution 10

11 Esfuerzo en innovación Transformation through innovation Effort in R+D R+D global investment 6 M Global R+D investment, industrialization of new products and technological innovation. 11

12 Transformation through innovation Our products: market share #1 25% Offshore (Topside & Subsea) #2 20% CRA OCTG #2 15% Umbilicals #3 15% Power Gen 9 12

13 Transformation through innovation Our products: market share #1 27% Furnaces, heaters and re-heaters #3 14% Precision tubing #1 20% Standard pipes & tubes #2 22% Hollow bar 9 13

14 1. TUBACEX, AN INTEGRATED COMPANY 2. TRANSFORMATION THROUGH INNOVATION 3. INNOVATION STRATEGY 4. OUR CHALLENGE 14

15 Strategy: Competences development Present Future Collaboration with customers Materials and processes Performance in service Metallurgy Process simulation Corrosion Welding Fatigue Solutions Multidisciplinary focus DEVELOPMENT OF COMPETENCES AND CAPABILITIES 15

16 Strategy New products Optimized alloys and processes. Functional components. Integration New technologies State of the art at any plant. Emerging technologies New services Design, value added operations, after sales. Integration of new offering through inorganic growth to complete our portfolio FULL SOLUTION SUPPLIER 16

17 Reinforced competitive position Combined offer of tubes and fittings Manufacturer offering a wider dimensional range Plants in Italy and China. 17

18 Reinforcing our positioning in rapid growth markets Recovering competitiveness in certain ranges Focus on tubes for exchangers and general application tubing Plant in India 18

19 Greenfield Project in Cantabria (Spain) Offering value-added services 19

20 TSS integrated processes Excellence logistic network Global warehouses network Master Distributor Consolidation of all the Group service centers into a unit oriented to production optimization and the sale of standard products Plant programs optimized 20

21 Strategy 21

22 1. TUBACEX, A BENCHMARK SUPPLIER 2. TRANSFORMATION THROUGH INNOVATION 3. INNOVATION STRATEGY 4. OUR CHALLENGE 22

23 Our challenge 1. Generate knowledge to create value 2. Enlarge product portfolio to offer solutions 3. New models to reduce total cost to customer New full service supplier focus: Value proposals that reduce the TCO of the customer. New solutions development with selected customers 23

24 Our challenge The meaning of solution: To take the client perspective Solutions must be defined from the client s perspective, combining integrated products and services And look beyond our own portfolio if needed Solutions may require elements (e.g., engineering service) that are not within our current capabilities. Concept design Pipes design Manufacture tubes & fittings Installation Maintenance 24

25 Our challenge Optimizing TCO (Total Cost of Ownership) for the customer Increased focus on cash flow generation. CAPEX restrictions. Growing awareness of full lifecycle costs. Participation on design by the supplier is critical for a global optimization. Need of intimacy and trust, supported by competence. CAPEX OPEX Understanding the associated costs to the product in service is the driver for innovation Service offering is the glue of a complete solution 25

26 TUBACEX GROUP, Full service supplier 26

27 THANK YOU 27