i-crms Customer Relationship Management December, 2011

Transcription

1 i-crms Relationship Management December, 2011

2 Agenda I. Financial Solution Framework II. Technical Architecture III. CRM Strategy of i-crms IV. Introduction to i-crms V. Benefits

3 Financial Solution Framework The application execution architecture of i-crms and i-sems is a powerful solution that improves: 1 Development productivity 2 Scalability 3 Performance 4 Maintainability Through the Business process manager and System control modules that accommodate both business and technical requirements. Industry Specific Functionalities Orientation Integration Experience Any Application ; Legacy Apps, Internet & Intranet, and External Network Back Office Interface Business Process Manager System Control Modules Process Interface BNA M.Q. IIOP TCP/ IP Any Data ; ODS, EDW, And Data Mart X.25 Message Queue SAS QBR OLAP Admin CM QBE RAPM PA CCS META ABC FTP Message Queue Web Service Customizing Adapter RBMS MDMS Repository Validation Authorization Scheduler BO Monitoring Logging FC Session Encryption Multi-Lingual DAO Transaction Exception XML i-sysframe Manager/Designer Data Interface RBMS(Rule Base Management Service), MDMS(Meta Management Service) BO(Business Object), DAO(Data Access Object), FC(Format Converter), SAS(Sales Support), CM(Campaign n Management), CCS( Care Service) All Rights Reserved. Copyrightc2011 Will-Be Solution Corporation 3 <<<

4 Technical Architecture * System Requirements * SW Architecture Server OS Windows : 2003 or 2008 UNIX : SUN Solaris, HP-UNIX, IBM AIX or other UNIX Linux, Free BSD, etc Web Server AP Server Business Suite u-banks Server DB Server Client OS DB Web Platform Windows 2003, Window 2008, XP, Vista, and Window 7 Oracle Sybase DB2 Tera Data BEA WebLogic, IBM WebSphere, Jeus,Tomcat, and Resin.Net Framework (version 2.0 or later) IIS WAS Oracle.Net Windows NT End-user Client.Net Windows Series JVM UNIX or Windows NT Power User Client U-Banks/ Manager.Net Windows Series JVM UNIX or Window NT All Rights Reserved. Copyrightc2011 Will-Be Solution Corporation 4 <<<

5 CRM Strategy of i-crms Accumulative Profit After CRM Before CRM Profit Increase Realized Profits/Losses Transition VIP 5% 38% 96% Potential VIP In Grey Zone Loss s Event Trigger Marketing 1 to 1 Marketing DB, Target Marketing Cost Reduction Increase Retention Ratio Penetration Increase s per manager Increase Loyalty & Hit Ratio Decrease Marketing Cost Cross Selling/Up Selling Attract to VIP Zone Channel Mix Strategy Strategy to Minimize Loss De-marketing Re-pricing Channel Mix Strategy All Rights Reserved. Copyrightc2011 Will-Be Solution Corporation 5 <<<

6 i-crms i-crms enables enterprises: Plan and manage sales/marketing strategies Carry out the strategies / efficient one to one marketing and sales activities As well as all of regular customer management activities Rapid Development and Operation Legacy External Systems ARS Kiosk Call Center Internet Branch DM/TM FAX Mobile CD/ATM Campaign Plan Design Execution Sales Alarm Schedule Contact Territory Consultation Manager Recommendation Financial Planning Proposal Referral Sales Tips Management Potential Royal Related Corporate Info Transaction Contact Info Household Emergency Contact Complaint Budgeting ABC FTP Profitability Performance Measurement Channel analysis Product analysis Service analysis profit analysis Campaign ROI analysis External Data Data Warehouse All Rights Reserved. Copyrightc2011 Will-Be Solution Corporation 6 <<<

7 i-crms / CM i-crms/cm provides closed loop solution for campaign plan, design, execution and evaluation and seamlessly interacts with customer intelligence. CA Profile Behavior Channel Analysis Preference Service Portfolio Group Plan Segmentation Grading Sectoring Plan campaign Define event rule EDW (ODS) ARS - Define customer group - Plan and design campaign - Execute campaign - Monitor campaign - Analyze campaign results - Analyze campaign ROI - QBE (Query By Example) CM Test Execute Monitor Analyze Execute test campaign Extract and allocate target customers Execute campaign Collect responses Sales tip / Event trigger Monitor by period Test event rule Detect event Carry out event Analyze customer reaction Analyze progress rate Cost ROI Profit Reaction Kiosk Call Center Internet Branch DM/TM FAX Mobile CD/ATM All Rights Reserved. Copyrightc2011 Will-Be Solution Corporation 7 <<<

8 i-crms /SFA i-crms/sfa enables branches and customer managers (including RM and PB) to carry out one to one marketing and manage their customers more efficiently by supporting entire sales process from initial contact to final contract. Legacy External Systems EDW ARS Kiosk Call center Internet Branch DM/TM FAX Mobile CD/ATM SLS (Sales Lead System) Alarm Schedule Contact Territory Consultation manager CCS ( Care System) Potential Royal Related Corporate Info Transaction - Sales process by event - To-do list - Sales tip - Product recommendation - Financial planning External Data ODS Reporting Recommendation Financial Planning Proposal Referral Sales Tips Contact Info Household Emergency Contact Complaint Performance Due date Overdue Calculation Others All Rights Reserved. Copyrightc2011 Will-Be Solution Corporation 8 <<<

9 Benefits * Business performance improvement Maximize efficiency in sales activities by providing consistent customer information Systematic sales management Improve knowledge sharing and usability Improve sales process Progress analysis by employee or team Work out exact profitability of each business area * High efficiency in planning and executing Biz strategy Enable Efficient marketing for acquisition and retention of customers Optimize target marketing based on reliable date Realize scientific management via accurate performance analysis Establish profit-oriented decision system Support management decision for each business division Cost saving / Productivity improvement Improve productivity by reducing the time for customer contact and data processing Increase marketing efficiency via potential customer data Minimize the time and resources to manage the data required for decision making Minimize hardware cost via optimum system architecture All Rights Reserved. Copyrightc2011 Will-Be Solution Corporation 9 <<<

10 Contact Us International Division / Chief Consultant Tel : /112 shpark@willbesolution.com website : Thank You!