Business Analytics 2011: The Big Leap Forward

Transcription

1 Business Analytics 2011: The Big Leap Forward Timo Elliott April 2011 s Hertogenbosh

2 Change Is The Only Constant 3

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4 Surging Growth in Business Analytics BI Growth more than tripled between 2008 and 2010! +13.7% +3.8% Gartner: worldwide BI, analytics and performance management software revenue 5

5 Analytics is an Ever-Increasing Share of IT Budget +4.3% +4.1% 3.9% Gartner: worldwide BI, analytics and performance management software revenue 6

6 Worldwide Leader in Business Analytics Business Analytics Market, Share of Market, 2010 SAP 23% Oracle 15.6% SAS Institute IBM 11.6% 13.2% Gartner Market Share Analysis: Business Intelligence, Analytics and Performance Management Software, Worldwide, published May

7 Business Analytics from SAP Know Your Business Decide With Confidence Act Boldly 11

8 Business Analytics Solutions from SAP Most complete offering Analytic Applications Enterprise Performance Management Strategy Management Profitability and Cost Management Planning, Budgeting, and Forecasting Financial Consolidation By Industry Financial Services Public Sector and Healthcare Manufacturing Consumer Products Retail and Telco Utilities and more. By LoB Service, Sales, and Marketing Procurement Supply Chain Finance Sustainability IT, HR, and more Governance, Risk, and Compliance Enterprise GRC Global Trade Services Access Risk Management Continuous Transaction Monitoring Disclosure Management Business Intelligence Enterprise Information Management Reporting and Analysis Dashboards and Visualization Data Services Master Data Management Data Exploration Mobile Event Processing Content Management BI Platform Information Governance Enterprise Data Warehousing Data Warehousing High-performance Analytic Solutions Data Mart Solutions 12

9 Six Key BI Trends Lightening Fast on Big Data TRUSTED EIM 4.0, EPM, GRC 10.0 LIGHTNING FAST In-Memory Computing EASY SAP Business Objects 4.0 WHENEVER, WHEREVER On Demand, On Device, On Premise PERVASIVE IN OPERATIONS Analytic Applications, Embedded Analytics, EPM INVOLVING THE RIGHT PEOPLE Streamwork, EPM 13

10 LIGHTNING FAST In-Memory Sybase IQ SAP AG All rights reserved. / Page 14 14

11 Business Analytics Has Struggled to Keep Up 15

12 The Analyst View Credit Suisse, The Need for Speed 16

13 Today s Disks Can t Keep Up with Processing Power 17

14 In-Memory Computing Disk is 1Mx slower than direct memory: like a chef doing his shopping on mars 18

15 In-Memory Computing Costs have Plummeted Cost of 1 Mb of memory in 2000: $1 Maastoren 165m 20

16 In-Memory Computing Costs have Plummeted Cost of 1 Mb of memory today: 1 cent And shrinking. My daughter: 1.3m 21

17 Typical Business Intelligence Today Business Intelligence Slow Painful Expensive Business Reporting Intelligence Business Applications Data Marts Calculation Engine Query Results Query Aggregates Indexes Data Warehouse ETL Calculation Engine Operational Data Store Query Results Copy Query Data 22

18 In-Memory Computing Business Intelligence Calculation Engine Query Results Query Up to 1,000x faster No optimizations required Business Applications Data Marts Aggregates Indexes Data Warehouse ETL Operational Data Store Copy Data 23

19 Row vs. Column Databases My Filing System Much Faster Analysis Better Parallel Processing Text Indexing My Wife s Filing System Row-based Column-based 24

20 Row-Based Data Wasted space, and a full scan to aggregate any particular field 25

21 Column Data More efficient data storage, better compression, faster queries 26

22 Combine Them: In-Memory, Column Database Now you can store the entire supermarket right by your cooking counter 27

23 Column Databases Up to 1,000x faster More data in less space Business Intelligence Calculation Engine Query Results Query Data Warehouse Data Warehouse ETL Operational Data Store Copy Business Applications Data 28

24 Analytic Appliance Up to 1,000x faster Massively parallel, optimized for hardware Business Intelligence Calculation Engine Query Results Query Analytic Data Warehouse Appliance ETL Operational Data Store Copy Business Applications Data 29

25 Real-Time Data Real- time replication why have a separate operational data store? Business Intelligence Analytic Appliance ETL Operational Data Store Copy Business Applications Data 30

26 Extend Install it on-demand, in the cloud Easy data upload, third-party data, etc. Easy access through any device Make it social Business Intelligence Analytic Appliance Copy Business Applications Data 31

27 Operations and Analytics Together Use a single appliance for both analytics and applications Business Intelligence Business Applications Analytic Appliance Copy Data 32

28 Virtuous Circle of Technology Each technology works well on its own, but combining them all is the real opportunity provides all of the upside benefits while mitigating the downsides In-memory allows sophisticated calculations in real-time In-Memory Columnar storage increases the amount of data that can be stored in limited memory (compared to disk) Calculation Engine In-memory processing gives more time for relatively slow updates to column data Columnar Databases Hardware acceleration makes sophisticated calculations like allocations possible Hardware Acceleration Column databases enable easier parallelization of queries 33

29 SAP HANA In-Memory Appliance Hardware Innovations Software Innovations Multi-core Architecture (8 x 8 core CPU per blade) Massive parallel scaling with many blades Row and column store Compression Partitioning 64-bit address space 2TB in current servers 100 GB/s data throughput Dramatic decline in price/performance No aggregate tables Insert only on delta 34

30 Real-Time on Big Data 35

31 SAP HANA for Data Intensive Point of Sale Analysis 20x Faster with 200x Better Price Performance Challenge Global CPG - POS analysis to predict demand 120TB Environment - 6 BW Systems + Teradata Large Data Set Billion records (40TB) Unable to analyze data using current database platform Stock shelves with 48 hour turn-around Solution 10 HANA blades with 500GB per blade SAP BusinessObjects Explorer Results 120 TB Total System / 40TB Raw Compressed to 4TB 20x Faster & 200x Better Price Performance Moved from 5 days down to 2 days for shelf turnaround Eliminates out of stock scenarios during promotions 37

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33 Just Some of the New HANA-Enabled Applications for 2011 SAP Cash and Liquidity Management: Allows companies to predict inbound and outbound cash flows and risk management. Sales and Operations Planning: This application will enable sales and marketing departments to collaborate with operations and finance in order to evaluate the impact of their strategies and make accurate predictions. Intelligent Payment Broker: This application will calculate financing options on open invoices and will help determine which discounting terms should be offered on which invoices. Smart Meter Analytics: The software for intelligent electricity meters: With this application utility companies can analyze smart meter readings to forecast demand and develop new products. SAP Trade Promotion Management : Improves the planning process and helps develop accurate strategies for particular customers. 39

34 The Speed of Business The time between event and action is rapidly closing. In the past, managers could take weeks or days to make important decisions, however to effectively compete globally, some companies are making critical decisions in hours, minutes or even seconds Paul Barsch, 2009 If things seem under control, you re just not going fast enough. -Mario Andretti 41

35 SAP BusinessObjects Event Insight 42

36 SAP BusinessObjects Event Insight Event Insight WWW Event Insight Event Insight Apps Event Insight Event Insight Event Insight DB Event Insight Event Insight Apps BW

37 SAP BusinessObjects Event Insight Event Insight WWW Event Insight Event Insight Pattern Apps Event Insight Event Insight Event Insight DB Event Insight Event Insight Apps BW

38 TRUSTED 360-degree view of your information SAP AG All rights reserved. / Page 45 45

39 Reality Is, and Always Will be, Messy But new architectures mean simplification and new opportunities Different information sources Different time horizons Different access devices Different levels of expertise Politics Risk Different levels of analytic need Different project phases 46

40 Better Access to More Relevant Information BI Suite Dashboards Data Exploration Reporting and Analysis New semantic layer Native multi-source support New information design tool 1 consistent user experience across the BI suite 47

41 New Authoring Environment Information design tool New authoring paradigm Teamwork enabled Better project lifecycle management New security management 48

42 Applications for Data Stewards 49

43 Social Data 50

44 Unstructured Data 51

45 Text Data Processing for Unstructured Data 52

46 Text Data Processing with SAP BusinessObjects Data Services Data Services One User Interface One Metadata Repository One Runtime Architecture ETL Data Quality Profiling Text Analytics One Administration Environment One Set of Connectors 53

47 EASIER For Business Users Analysts Administrators SAP AG All rights reserved. / Page 54 54

48 Donkey Kong

49 Grand Theft Auto

50 Progressive Expertise View Reports Strategic Analysis 57

51 One Unified Business Intelligence Suite Dashboards Web Intelligence Analysis Crystal Reports BI Platform Explorer Trusted Data 58

52 New Visual Experience Across The BI Suite Modern styling and look New ribbon bar look and feel New charting options Improved workflows 59

53 WHENEVER Self-Service Personalized In Your Hands SAP AG All rights reserved. / Page 60 60

54 Mobile Opportunities WYN-WYN-WYN More People, More Often, More Context 61

55 Better Adapted for Analysis 62

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57 Try Mobile Access Today! New Devices, New Possibilities: More People, More Often, More Context Reuse your existing SAP BusinessObjects Dashboards on Android tablets like the Samsung Galaxy, today! SAP BusinessObjects Explorer for iphone/ipad Free download from the Apple app store! Full mobile BI support for RIM Blackberry and Playbook 64

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59 Augmented Reality De NHM kijker km Eerste Romeinse nederzetting: Oppidum Batavorum Jaartal: 12 voor Chr. Afstand: 300 meter 66

60 Augmented Corporate Reality Filter by: Branch Highstreet Operations +23% NE 0.1km 67

61 Augmented Corporate Reality 68

62 Managing Mobile Devices Sybase Afaria: Over-the-air application install Selectively disable applications and functions Tracking and analytics Windows 32 iphone ipad Android BlackBerry Symbian Palm Windows Mobile 69

63 PERVASIVE Embedded Analytics SAP AG All rights reserved. / Page 70 70

64 SAP BusinessObjects Business Analytic Solutions Healthcare SAP BusinessObjects Healthcare Quality Management Healthcare SAP BusinessObjects Planning and Consolidation for Healthcare Retail SAP BusinessObjects Sales Analysis for Retail Telco SAP BusinessObjects Customer Analysis and Retention for Telecom Consumer Products SAP BusinessObjects Trade Promotion Effectiveness Analysis Consumer Products SAP BusinessObjects On-Shelf Availability Insight Banking SAP BusinessObjects Planning and Consolidation for Banking Banking SAP BusinessObjects Enterprise Risk Reporting for Banking Public Sector SAP BusinessObjects Rapid Readiness Assessment for Defense Public Sector SAP BusinessObjects Planning and Consolidation for Gov (UK Version) 71

65 Enterprise Risk Reporting for Banking 72

66 Enterprise Risk Reporting for Banking Gather data and connect to multiple sources Define KPIs, metrics, and dimensions Generate dashboards, reports, and guided analysis Create metadata model and universe 73

67 THE RIGHT PEOPLE Collaboration SAP AG All rights reserved. / Page 74 74

68 93% of Us Think We re Better Than Average Drivers 75

69 What Technologies Do We Use for Making Decisions? We rely on people! Source: IDC 76

70 Results-Driven Collaboration Try it now! sapstreamwork.com * Requires IT integration using built-in APIs and SAP StreamWork enterprise edition if advanced security is required 78

71 SAP Social Intelligence Status Feeds, Discussion Threads 79

72 SAP Social Intelligence Expertise location Relationship Mining Social Network Analysis 80

73 SAP Social Intelligence 81

74 Did You Know 82

75 Business Analytics from SAP Most complete offering Data Sources/Warehouses Analytic Capabilities Access Services and Best Practices SAP Industry & LOB Analytic Applications Mobile Other Application/ Data Sources Social Media Content Performance Management Performance Management Risk and Compliance Risk Management and Compliance Management Business Intelligence Browsers On Demand Services Unstructured Content OLAP Servers, Data Warehouses & Marts Business Intelligence Enterprise Information Management Data Foundation Data Warehousing Dashboard/ Report MS Office Enterprise Portals 83

76 The SAP Difference Lightening Fast on Big Data TRUSTED EIM 4.0, EPM, GRC 10.0 LIGHTNING FAST In-Memory Computing EASY SAP Business Objects 4.0 WHENEVER, WHEREVER On Demand, On Device, On Premise PERVASIVE IN OPERATIONS Analytic Applications, Embedded Analytics, EPM INVOLVING THE RIGHT PEOPLE Streamwork, EPM 84

77 Thank You! Business Analytics Blogs:

78 Questions? 86