November 1 st December 31 st, 2017

Transcription

1 Marketing Bulletin November 2017 SUNOCO HOLIDAY GIFT CARDS November 1 st December 31 st, 2017 Finding the perfect present for someone isn t always easy, and with the holiday season quickly approaching, Sunoco is making gift giving easier! Sunoco Gift Cards make a great gift idea and your customers will be looking for them again this holiday season. In addition to being a great gift for any driver, Sunoco Gift Cards are a good way to attract new customers, build brand loyalty and increase sales at your site. The program will be supported with newly designed POP. The Gift Card POP prominently displays all three values of our Sunoco Gift Cards, offering your customers quick and convenient options for their holiday shopping. The Holiday Carriers are sure to catch your customers eye, so be ready to make the sale! Be sure to stock up on Sunoco Gift Cards this season and give the gift of peak performance. Benefits of the Sunoco Gift Card Program Gift Cards appeal to all your customers Gift Cards generate loyalty - customers need to return to your station to redeem their cards 400% more Gift Cards are sold monthly in November and December than in any other month No Fee to Customers No Fee to Retailers Sunoco Gift Cards have no value until activated - no prepayment is required Sunoco Gift Cards CANNOT be activated by performing a balance inquiry Get ready for the holiday season with Sunoco Gift Cards. Be on the lookout for a shipment of Sunoco Gift Cards during the last week of October. Each shipment will include the following: All Sunoco Branded stations will receive two packages One from GSP; One from SVM GSP Package Holiday Gift Card POP o Perimeter Pole Sign or Temporary Pole Sign, Pump Topper, Island Merchandiser, Gift Card Counter Display Header SVM Package 30 (Thirty) $25 Sunoco Gift Cards and Holiday Carriers 15 (Fifteen) $50 Sunoco Gift Cards and Holiday Carriers 5 (Five) $100 Sunoco Gift Cards and Holiday Carriers

2 Marketing Bulletin November 2017 To order additional Sunoco Gift Cards, please contact SVM: SunocoNet Portal: The path on the portal is Documents > Marketing Services > Vendor Links > Gift Card Orders Phone: normal business hours are 9am to 6pm EST, Monday through Friday, however orders can be left in the voice mailbox at this number, and will be confirmed on the next business day Online: Click on "Purchase a Sunoco Gift Card Online" Under "Sunoco Retailers", select "Click Here" Click on "I'm not a robot" and then "Click Here to Order" to start the order process Shipping Information: Additional cards ship in 3-5 business days Cards shipped FedEx Ground free to retailer for standard denominations ($25, $50, $100) Other shipping options available for an additional fee How to Activate a Gift Card: For complete instructions on how to activate a gift card on your station s POS system, download the Gift Card Sales Guide found on the portal at: Documents > Credit Card Program Information > Gift Card Procedure

3 Gift Card Procedures Sunoco Gift Card Benefits: Gift Cards appeal to all our customers Gas Gift Cards are universal - all driving customers appreciate them The Gift Card category is exploding - be sure you don t miss out on sales Gift Cards generate loyalty - customers need to return to your station to redeem Sunoco Gift Cards have no value until activated no payment is required Note: The distributor's draft and reports are created within 24 hours and are available on SunocoNet the following morning. So, the Distributor has the detail within 48 hours that is needed to charge their retail locations. Credit terms for the Gift Cards is Net 5 days. Which means, it is 5 business days from the date we create the draft before the Distributor is actually charged for the activations. Same is true for Dealers Nucleus: Sales and activation: Gift cards are sold and activated in the same transaction. 1. Select the Sunoco button 2. Select Pre-paid card options 4. Select Card Activation. 5. Enter the amount of the card you are selling. 6. Once the sale is tendered, the system will prompt you to swipe the card for activation. Redemption: Cards are processed for payment the same as credit cards. If the balance will not cover the complete transaction, the system will respond with a balance and ask to use the balance towards the transaction as a partial payment. In a pay at the pump situation, the pump will only authorize for the remaining balance on the card. Select the Sunoco button Select Pre-paid card options Select Balance Inquiry. calling the number on the back of the card or visiting the Sunoco Gift card web site: sunoco VeriFone: Ruby, Sapphire, Topaz, Ruby with Viper, and Commander/RubyCI Sales: All sales should be rung up according to the proper PLU assigned to the particular card being sold. During the sale of the cards, the system will prompt you to swipe the card for activation. Activation is part of the sale of the cards For multiple card sales and activations, please review the VeriFone ICAT Alert on page 3 of this document. Redemption: Cards are processed for payment the same as credit cards. If the balance will not cover the complete transaction, the system will respond with a balance and ask to use towards the transaction. In a pay at the pump situation, the pump will only authorize for the remaining balance on the card. Select Network functions Select Pre-paid card options Select Balance Inquiry. Swipe the gift card. calling the number on the back of the card or visiting the Sunoco Gift card web site:

4 Gift Card Procedures Passport: Sales Redemption: All sales should be rung up according to the proper PLU assigned to the particular card being sold.. Sales and activation: 1. Ring correct PLU for card being sold. 2. Select Yes to activate 3. Tender sale as normal. 4. System prompts to swipe card for activation Cards are processed for payment the same as credit cards. If the balance will not cover the complete transaction, the system will respond with a balance and ask to use towards the transaction. In a pay at the pump situation, the pump will only authorize for the remaining balance on the card. 1. Press More 2. Press Network Functions 3. Press Balance request. 4. Swipe card. calling the number on the back of the card or visiting the Sunoco Gift card web site: VX 570/520: Terminal activation initialization 1. Press ADMIN key 2. Press 7 and enter 4 digit password 3. Press 2 for transaction control (Skip this step for a VX 520) 4. Scroll to gift activate 5. VX 570 Press Enter to activate or deactivate or VX 520 Press Enter to Allow or Not Allow 6. Press the red cancel button to exit.. Activation: 1. Press Admin key, enter 5 2. Enter 4 digit password and press enter 3. Swipe card 4. Enter activation amount. Press enter. 5. Displays approval $xx.xx, prints activation confirmation. 1. Press Admin key 2. Press 4 3. Swipe card. calling the number on the back of the card or visiting the Sunoco Gift card web site: sunoco Radiant: Sales and activation: All gift cards are sold by using a pre programmed button for the specific gift card amount requested. Once paid for, the card will be active. Activation: 1. Select the Gift Card button 2. Select the card to sell 3. Swipe the card to activate when prompted on the touch head credit swipe. **The activation will only go through if the transaction is finalized with a payment. Redemption: Cards are processed for payment Same as credit cards. If the balance will not cover the complete transaction, the system will decline the sale for insufficient funds. The CSR can perform a balance check on the card and then use that as a partial payment for the transaction. In a pay at the pump situation, the pump will prompt the customer their remaining balance. The pump will only authorize for that amount once acknowledged. Select the Other functions button Select Credit Options Select Sunoco Gift Card Balance button. calling the number on the back of the card or visiting the Sunoco Gift card web site: sunoco

5 VeriFone ICAT Alert Through time, Sunoco has added the ability to have different ICAT s (indoor card activation terminals) at various locations. Introducing the MX915 ICAT This ICAT takes over the swiping of all card types. Instead of swiping any cards through the POS card swipe, all cards are swiped through this ICAT for activation of gift cards along with all other swiping situations. VeriFone POS - mul tiple card purchases and activations Since the activation process is included in the sale of the gift cards on this POS, it is important to under-stand how the cards actually get activated. During the sale of the cards, the POS requests that the CSR swipes the card for activation based off of PLU sales to the correct department. When multiple cards are in one transaction, the system knows how many cards are sold based off of the number of PLU items rung in. 1. For Verifone POS systems, After a tender is completed 2. The POS will request to swipe the first card for activation. 3. That card gets activated 4. The POS requests to swipe the next card 5. That card gets activated 6. This process will continue until all cards sold within the last transaction have been activated. Note - If you do not swipe all cards during this process, they will not get activated! Only the cards that were swiped during this process will be active. VeriFone POS systems li mit gi ft cards to 5 per transaction. The system will only allow up to 5 gift cards to be activated within a single transaction.

6 Required VeriFone programming BUYPAK Setup - Standard Ruby, Ruby/Sapphire and Topaz Dealer Config uratio n Change the following items in Dealer Configuration: Ruby MENU PATH: System Setup Network Mgr #13 Configuration #5 Dealer Configuration. The items in BOLD need to be changed to the value indicated. Other items can be changed based on the location s needs. # Attribute Setting 14 SVC Cards Accepted Y 15 SVC Activation Y 16 SVC Re-charge N 17 SVC Activation Min SVC Activation Max SVC Re-charge Min SVC Re-charge Max 100 Department File Setup Go to Ruby MENU PATH: System Setup Manager #3 Dept File. Set Department # 43 as Sunoco Cash Card. (If the site already has a department for Sunoco Cash/Gift Cards, this step does not need to be performed. Use an-other department number if necessary) Sales Configuration Setup Go to Ruby MENU PATH: System Setup Manager #3 Configuration #2 Sales Config #55 Prepaid Card Activate Dept#. Change the 0000 to 0043 (or the department that the site already has assigned)

7 Commander/RubyCI Setup All sites that have a RUBYCI also use this setup Suno co Cas h Car d Setup Commander software integrates the Sunoco gift card activation event with the actual sale. Use these parameters for locations that sell the Sunoco Cash Card/Gift Card. Go to Configuration manager: Store Operations Merchandise Configuration Departments - Set Department # 533 as Sunoco Cash Card. Set the Host Product Code to 533 then save. (Use another department number if necessary) Assign the department to the Touchscreen by going to Store Operations Touchscreen under Load register select register 101 then Load select screen1, then load select User Panel select an empty button on the Touchscreen assign the KEY TYPE DEPARTMENT SELECT Sunoco Cash Card and save. Log out of Sales and then log on to register Sales screen for the changes to update. (If the site already has a department for Sunoco Cash/Gift Cards, change the Host Product Code for that department to 533. (Use another department number if necessary) EPSPAK/Viper Setup Any site installed with a V920 or a V910 Sapphire card Suno co Cas h Car d Setup Viper software integrates the Sunoco gift card activation event with the actual sale. Use these parameters for locations that sell the Sunoco Cash Card/Gift Card. Go to Ruby MENU PATH: System Setup Manager #3 Dept File. Set Department # 43 as Sunoco Cash Card. Set the Host Product Code to 533. Select 1 for Activation (If the site already has a department for Sunoco Cash/Gift Cards, change the Host Product Code for that department to 533. (Use another department number if necessary)