Introducing ArcGIS 9.1 Business Analyst. Garry Burgess

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1 Introducing ArcGIS 9.1 Business Analyst Garry Burgess

2 What is Business Analyst? Extension to ArcGIS Business Solution Market Analysis Customers and sites Site Selection Marketing applications Maps, Data and Tools Comprehensive Reports

3 ArcGIS Business Analyst Background Extension to ArcGIS Available for ArcGIS 8.3 or 9.0 Business Analyst Toolbar Wizard Driven Analyses Data Included in Solution Content Organized TOC Produces Complete Maps and Reports Predefined Maps Templates Predefined Reports

4 Current Datasets Demographic Data InfoUSA 11M Businesses Shopping Centers Centrus Geocoder 2000 Census Block Centroids TeleAtlas North America (formerly GDT) Dynamap Streets

5 Business Analyst Data ESRI Business Information Solutions Demographic data offering variables for current-year and five-year projections, along with current-year estimates for daytime population, net worth, disposable income consumer expenditures and Tapestry market segmentation data at the census tract level. Business Data A national database of more than 11 million U.S. businesses from Info USA, Inc. Street Information Dynamap Nationwide Street Database from TeleAtlas North America Address Geocoding Centrus nationwide geocoding engine from Sagent / Group1 Shopping Center Data The Directory of Major Malls tracks information on nearly 5,000 shopping Centers across the United States.

6 Next Major Release this Summer Business Analyst Business Analyst ArcView GIS ArcGIS 8.3 ArcGIS 9.0 ArcGIS Data 2005 Data Currently in Beta Release Summer 2005

7 Business Analyst - Design Goals 1. ArcGIS 9.1 integration 2. Improve existing features usability 3. Improve performance 4. New features and capabilities

8 Goal 1: ArcGIS 9.1 Integration Designed to take advantage of ArcGIS 9: Engineered on ArcGIS 9.1 platform Same familiar wizards and tools in ArcMap Reduce learning curve for existing users BA functions exposed as geoprocessing tools ArcToolbox tools ModelBuilder Command line Scripting ArcCatalog integration Data management Data, reports, stores, customers, output Network Analyst integration

9 Geoprocessing Framework BA 9 constructed on geoprocessing framework 70+ GP tools included in extension Consume GP tools through ArcGIS: - ArcMap wizards - Tool dialog - ModelBuilder - Command line - Scripting ArcGIS Business Analyst System Overview

10 Goal 2: Usability Improvements Improve and enhance existing BA functions: Solicited feedback from existing and new users Continued to make the extension easier to use Enhanced reporting and data engine Map, report and chart output integration Open data model Additional data (CBSA, DMA ) Improved trade area techniques

11 Goal 3: Improve Performance Improving performance - a key initiative: Dedicated R & D effort Vastly improved report and data engine Batch framework for reports and analysis Integration and coordinated web reports Improved speed will not compromise data accuracy

12 Key new features: Goal 4: New Features New trade area techniques Advanced spatial interaction models (Dr. Huff) New segmentation engine and marketing applications Batch framework for reports and analysis Several new reports and tools for site selection and marketing analysis Integration with other business solutions Non-overlapping overlapping trade areas

13 2005 Data Update Demographic Data New InfoUSA Businesses New DMM Shopping Centers Updated Centrus Geocoder Updated TeleAtlas NA Dynamap Streets CBSA and DMA data

14 ArcGIS 9.1 Business Analyst: Demonstration

15 Release Schedule Currently in Beta Release with 2005 data - Summer

16 Road Ahead Business Analyst ArcGIS 9.2 Business Analyst 2006 Data ArcGIS Data Business Analyst ArcView GIS ArcGIS 8.3 ArcGIS Data

17 Business Analyst 9.1 System Overview ArcGIS Desktop Business Analyst Data Geoprocessing Framework Client Data ArcObjects Business Analyst ArcObjects

18 ArcGIS Business Analyst 9.2 Mirror Core ArcGIS 9.2 Development Create integrated collection of platform neutral GIS software objects Cross platform Windows, Linux, UNIX Multiple APIs Java,.NET COM, SOAP/XML Client and server ready Thread safe

19 ArcGIS Server for Business GIS Server Serves maps, locators and spatial operations Web Server Hosts Web Applications and Web Services that use the GIS Server Browsers Connect to Web Applications running in the Web Server Desktop Apps Connect indirectly to GIS Servers via Web Services running in the Web Server Existing Apps Integrate into existing ERP, CRM, BI applications

20 ArcGIS Server Business Analyst Browser BI Tools BA Online ArcGIS 9.2 Web Application Server Web Application GIS Server Server Object Extension.NET Objects ArcObjects Proxies Internet Web Application Server Server Object Manager Server Object Containers Web Application ArcGIS Engine Java Objects ArcObjects Proxies ArcGIS Desktop

21 Improved Data Integration ArcGIS Desktop HTML UI Application Server Web Applications Web Controls Map Object Library Web Browser Geoprocessing XML API BI Web Services File based data DRDBMS access Services (application connectors): SAP IBM IBI SAS SAP, SAS Objects Data Access API s Files

22 ArcGIS 9.2 ArcGIS Server for Business A look ahead demonstration demonstration

23 Conclusions ArcGIS Business Analyst Desktop at Release with 2005 before this summer Development effort throughout Core ArcGIS platform for Business Analyst - ArcGIS Engine / Server

24 Thank You!