Using the Power of Real-Time Information to

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1 Using the Power of Real-Time Information to September 23 rd, 2015

2 Introductions Apolonio Del Toro Deputy Chief Operations Officer Sunline Transit Agency Rick Spangler VP of Customers Relations Avail Technologies, Inc. Thank you for your time today!

3 Our ITS Projects in CA Working with 9 Transit Agencies in CA Advanced Transit Management Systems Computer Aided Dispatching Pullout/Yard Management Real-Time Passenger Info ADA-compliant Next Stop Announcements Automatic Fare Collection Vehicle Health Monitoring Single Point of Login Data Analysis / Reporting / Business Intelligence

4 Presentation Goals Define what real-time information means today Look at what SunLine and some peer agencies are doing today Discuss some best practices when deploying real-time info solutions Use of real-time information within Operations Common data source across platforms Wide range of access options Central push of service alerts Open data Analytics Marketing

5 What is Real-Time Information? Where s the bus? When is the bus coming? What bus do I need? What kinds of data do I need/want? Real-time arrival/departure prediction Real-time bus location Current Service Exceptions Detours, delays, etc. affecting service Current schedule Info Trip Plan Is their a detour? Is there an accident? Is the bus full? What kind of devices can I access data from? Computer Tablet Smartphone Flip-phone Home phone Wayside Electronic Signage What ways can I can get data? Application Website (full, mobile, text) Apps SMS text Social media (Facebook, Twitter) QR code IVR

6 A look at SunLine THEN 2009 Released CAD/AVL RFP Focus on Operations w/ basic RTPI Radio-based Data Communications TODAY 2015 Upgrading CAD/AVL and more RTPI Focus on more Customer facing tools Switch to Cellular Data Communications

7 Using real-time info in Operations Dispatchers Real-time bus locations Real-time bus loads Real-time schedule/route adherence Real-time incident management Customer Service Real-time info to answer Where s my bus? calls Ability to push out service interruption info Drivers Real-time schedule adherence prompts Real-time automation of non-driving tasks Goal is to use real-time to be proactive Remember to use passenger info tools internally too

8 Common data source across platforms Prediction Engine Examples of various Real-Time Passenger Information Portals Operational Exceptions Schedule Data Electronic Signs Live Data Information Data Server Real-Time Data Feed Web Voice Phone, Mobile, SMS Text, QR Code Single engine / data server feeding all devices ensures accurate & consistent info Take steps to ensure data is consistent across devices and platforms.

9 Wide range of access options Desktop rider portal Brand-able Ties into main transit site Responsive Mobile Site Supports all phones and tablets Text-only for TTS/ADA support ios and Android app

10 Wide range of access options Subscription Alerts SMS text Wayside SMS and QR Interactive Voice Response

11 Wide range of access options Transit center sign Interactive options Graphics/Advertising Solar LED sign ADA compliant Ultra low-power sign

12 Wide range of access options Integrating schedule and real-time data with regional 511 systems

13 Central push of service alerts Send detours, service alerts, etc. to all portals from one location Including social media integration Ensures consistency Ease of maintenance

14 Open data Avail REST API GTFS for static schedule data Google Real-Time API Encourages 3 rd party development Encourages innovation Increases interoperability

15 Analytics Google Analytics istore and Google dashboards PBX logs SMS text activity Subscription activity Wealth of data to target real-time Learn a great deal about rider usage

16 Marketing Selling benefits of real-time internally Marketing and educating riders Make it fun and memorable Promote stop # Rider clinics and sign-up days Internal buy-in ensures successful adoption Maximizes rider use and positive experience Increases ROI on real-time investment

17 Recap Be proactive with the use of your real-time tools within Operations. Remember to use your real-time passenger info tools internally too. Take steps to ensure data is consistent and accurate across all mediums. Provide your riders with choices to get their information Create centralized location to push service alerts out Take advantage of analytics to learn about rider usage patterns to target real-time Take the time to educate and train on real-time usage to ensure ROI

18 Comments/Questions Rick Spangler Apolonio Del Toro Thank you for your time today!