QIVICON - a revolutionary smart home approach based on win-win partnerships. Holger Knöpke, VP Connected Home October 16, 2013

Transcription

1 QIVICON - a revolutionary smart home approach based on win-win partnerships. Holger Knöpke, VP Connected Home October 16, 2013

2 SMART HOME MARKET WITH HIGH GROWTH RATE. Smart Home Market in Germany [EUR bn] 4.9 Installation Service Hardware Source: Strategy Analytics Smart Home Revenue 2012 and DT analysis (does not include professionally monitored security nor remote-enabled entertainment control systems / STBs ) 4 th September

3 GROWTH DRIVERS FOR SMART HOME MARKET IN PLACE, BUT MASS MARKET NOT ADEQUATELY ADDRESSED YET. Growth drivers in place Availability of broadband connections Increasing number and usage of smartphones and tablets Increasing interest of consumers due to Decreasing prices of Smart Home products Increasing energy prices Demographic change Mass market not adequately addressed yet High-end solutions expensive, complex, no/limited interoperability Mass market only few point solutions DIY solutions lower quality, complex, no/limited interoperability 4 th September

4 QIVICON TARGETS THE MASS MARKET. HIGH END MASS MARKET DO IT YOURSELF 4 th September

5 PLATFORMS BASED ON WIN-WIN PARTNERSHIPS ARE SUCCESSFUL. VALUE-ADD FOR CUSTOMERS AND PARTNERS Large choice for end-customers and cross-/up-sell opportunities for partners Higher innovation rate Scale effects leading to lower costs 4 th September

6 QIVICON THE SMART HOME PLATFORM. CURENT SITUATION - SINGLE OFFERINGS PRODUCT OFFERINGS BASED ON THE QIVICON PLATFORM HEATING CONTROL HOME APPLIANCES SUN SHADING SYSTEMS MOOD MANAGEMENT 4 th September

7 QIVICON BUSINESS MODEL. QIVICON THE UNIFORM BASIS FOR THE SMART HOME END-CUSTOMERS PARTNERS b2c/b Relationship Platform Usage QIVICON PLATFORM Portal incl. Shop Installation Assistant Basic Control b2b2x Relationship SDK/ Backend 4 th September

8 THE BENEFITS FOR THE END CUSTOMERS. Great choice of attractive and innovative solutions Strong brands Sensors & actors - everything compatible Excellent price/performance ratio Future proof and sustainable Security - encryption of personal data and storage on secure Telekom servers 4 th September

9 THE BENEFITS FOR THE QIVICON PLATFORM PARTNERS. Possibility to differentiate through own products, pricing, communication, sales and installation channels Open, standardized and flexible technical solution Not limited to Deutsche Telekom or its customers Lower costs due to economies of scale Opportunity to shape the market together with other strong partners Deutsche Telekom as a market shaper competent and reliable partner driver for international standards stands for security and privacy 25 PARTNERS ALREADY COMMITTED 4 th September

10 HOW TO BUILD WIN-WIN PARTNERSHIPS. EXAMPLE QIVICON. Key success factors Every partner needs to see smart home as strategic priority Common understanding of smart home market Open mindset Common partnership principles Right partnership models (balance of rewards & risks) Personal relationships Time 4 th September

11 FIRST QIVICON BASED PARTNER PRODUCTS AVAILABLE IN Q LAUNCHED Telekom - 1 package with focus on energy, security and comfort EnBW - 3 packages (comfort, heating, and energy management) Bitron Home/Urmet Group - 3 packages (security and comfort) Miele - App to control home appliances, e.g. washing machine (1 st quarter 2014) more products in the pipeline for th September

12 SUMMARY. Growth drivers for the smart home market are in place, but mass market not adequately addressed yet products too complex and no/limited interoperability Platforms based on win-win partnerships are successful QIVICON as the leading smart home platform approach with clear benefits for end-customers and partners Building win-win partnerships in the smart home market is key, QIVICON as one example how to do it First QIVICON based product launched, more partner products will follow soon 4 th September