Asia Adoption of EMV. Dr. Jack Pan. Watchdata Technologies Feb. 9, 2012

Transcription

1 1 Asia Adoption of EMV Dr Jack Pan Watchdata Technologies Feb 9, 2012

2 CONTENTS Company Introduction State of Asia s EMV Migration Lessons Learnt in Asia Innovations in EMV Migration

3 v 1994 company established v 5 - Top 5 smart card vendor worldwide v 4 - Ranked #4 in (U)SIM card produccon (as per Oct 2011 Nilson Report) v Singapore - InternaConal Sales, Product & R&D headquarter About Watchdata

4 Product Portfolio 1 Telecom 2 Financial and Retail ü SIM, USIM, UIM ü OTA Pla:orm ü SIManagement ü EMV ü Internet banking token ü Reader 3 SoluOons 4 Government and ID ü SIMpass ü Social Security ü SDpass ü Driver s License ü M2M ü Personal ID ü SIMpartner ü E- Government 5 TransportaOon ü Public TransportaOon: CEPAS, CALYPSO ü TaxaOon ü SCOSTA ü Access Control ü Combi cards ü Expressway Toll CollecOon 2010 WATCHDATA TECHNOLOGIES PTE LTD 4

5 Business Presence USA Mexico Panama Ecuador Colombia Venezuela Brazil Uruguay Sweden Belgium Russia England Latvia Denmark Poland France Ukraine Serbia Spain Italy Turkey Pakistan China Korea Nepal Egypt Dubai Niger Bangladesh Taiwan Chad Thailand India Vietnam Guinea Nigeria Ethiopia Philippines Liberia Malaysia Benin Somalia Congo Kenya Singapore Tanzania Indonesia Zambia Madagascar Namibia Australia South Africa Watchdata Offices Home Market Current International Markets 2010 WATCHDATA TECHNOLOGIES PTE LTD 5

6 EMV Migration Status On Cards (courtesy of Visa AP) 7105 million 1 Contact cards issued in 130 countries North America 263m contact cards VE m contact cards AP 1780m contact cards LAC 1337m contact cards CEMEA 328m contact cards * 256% of card base in AP are chip enabled per EMVCo Q3, 2011 summary report Visa Inc 4283m Contact cards issued 1 Visa Europe 3397m Contact chip cards issued 2 1 As of Jun, 2011 As reported by member financial institutions globally and therefore may be subject to change 2 Visa Europe is the exclusive licensee of Visa Inc in the territory covered by the European Union 6

7 EMV Migration Status On Terminals (courtesy of Visa AP) Percentage of internaoonal card- present transacoons that originate from chip terminals during 2nd Quarter 2011 (Apr Jun) CANADA POS 563% ATM 856% Visa Europe 1 POS 865 % ATM 967% USA POS 41% ATM 002 % LAC POS 259% ATM 03% CEMEA POS 770% ATM 796% AP POS 675% ATM 37% * 495% of POS deployment in AP are chip capable per EMVCo Q3, 2011 summary report As of Jun, 2011 Source VisaNet clearing & settlement counts Visa Inc POS 330% ATM 285% Visa World-Wide POS 605% ATM 616% 1 Visa Europe is the exclusive licensee of Visa Inc in the territory covered by the European Union 7

8 China s EMV Migration Ø Plan: To convert all payment cards in China to smart cards by 2015 Ø CerOficaOon: Managed & coordinated through China Union Pay (CUP) No of banks Completed ATM MigraOon POS MigraOon Card issuing MigraOon (Projected) Source: Banking market research in China in 2011

9 Lessons Learnt in Asia v Progress of POS migracon ahead of card deployment v POS deployment at high traffic / tourist locacons first v Card personalizacon key to the success of card issuance programs (be it SDA, DDA or Dual- interface) v Value- added applicacons can help differencate, ex, chip based loyalty, co- brand with transportacon, new form factor or NFC capabilices, etc

10 EMV & Transportation Co-brands v DBS Bank, Singapore ü Winner of the 2010 Cartes Asia Sesame Award in HK ü 3- in- 1 card with Visa contact (DDA), contactless (paywave) & CEPAS (transportacon) 2010 WATCHDATA TECHNOLOGIES PTE LTD 10

11 More Possibilities in EMV Citi SMRT credit card OCBC Visa debit card UOB Visa direct debit card

12 Innovation through New Form Factors Visa paywave sticker NETS FlashPay (CEPAS) for micropayment

13 EMV Innovation in NFC : SIMpass What is SIMpass? A SIM based NFC assessory 2010 WATCHDATA TECHNOLOGIES PTE LTD 13

14 SIMpass Feedback (5m+ deployment in China) First priority: Public transit Secondary priority: Super markets & shopping malls Third priority: Food & drinks Source: China Telecom market research in 2010

15 SDpass - A micro-sd based NFC Solution hgp://wwwnfcnewscom/2010/12/17/bank- asya- watchdata- launch- microsd- payment- solucon- in- turkey 2010 WATCHDATA TECHNOLOGIES PTE LTD 15

16 URpass - Physical and Logical Use in One Membership card Monthly Ticket Tickets Cash replace USB Key URpass Credit Card Coupons

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