Shaping Digitalization Industry 4.0

Transcription

1 Shaping Digitalization Industry 4.0 Andreas Glogowsky Head of Key Account Management Siemens Ltd. China June 15 Frankfurt Unrestricted Siemens AG 2018 Siemens Ltd. China

2 New business models in the internet age are disrupting complete markets / 互联网时代带来的新业务模式正在改变着整个市场 to e-book to online payment From bookstore From cash to marketplace to ride sharing From Yellow Pages From taxi Page 2 Unrestricted Siemens AG 2018

3 Challenges in today s market environment 当今市场环境面临的挑战 Global consolidation of industries Evolution of purchasing to a networking function Customer-centric business Worldwide network of competencies Globally distributed value chains Global standards in infrastructure and products, systems, solutions and services New sales channels and competitors arising Globalization of customer and markets Global cost efficiency Increasing IT integration Regional- or Company-centric business Country- or company-optimized processes and competencies Regional- or Company-specific optimized value chains Local / unit heroes with own standards Time Page 3 Unrestricted Siemens AG 2018

4 What is happening in the B2B environment and how does this help to create new business opportunities? B2B 环境正在发生着什么, 就此如何带来了新的业务机会? 1 Technical Drivers Digitalization, Sensors, Connectivity, Bandwidth, Computing Power, Data Capturing and Storage, Clouds, Analytics Degree of maturity of digital business models Media Tipping-Point! Trade 2 Business Drivers New Business Models, Ecosystem concept and Paradigm shift: From product-focused to user-centric mindset Mobility Health Discrete & Process Industries Energy Less complex industry Source: Based on Smart Service Welt report/accenture visualization More complex industry Page 4 Unrestricted Siemens AG 2018

5 We are seeing increasing Digitalization of process industries 我们正在不断地发现在化工工业数字化需求的增长 to virtual chemical plants From manual machine configuration From large chemical plants to virtual commissioning From fixed interval maintenance From only physical assets to predictive maintenance Page 5 to digital enhanced assets Unrestricted Siemens AG 2018

6 The government s response to the new normal is accelerated structural change in the 13 th 5-Year Plan 面对 新常态, 中国政府已在 13-5 规划中加速结构改革 The past The present The future Innovative Development Coordinated Development Green Development Open Development Shared Development 13 th Five-Year Plan Page 6 Unrestricted Siemens AG 2018

7 Platform Industrial 4.0 / 工业 4.0 平台 Germany s approach to drive the fourth industrial revolution 德国驱动第 4 次工业革命 Building on the strengths of the German industry and SMEs Initiate Standardization Implement & cooperate Provide information Define Opportunities Close cooperation among the private sector, academia, politics, trade unions and associations on five thematic priorities: Reference architectures, standards and norms Research and innovation Security of networked systems Facilitate Test Scenarios Test KOMPASS Demonstrate & qualify Get orientation Arrange Access to Appropriate Test Labs Legal framework Work, education and training Platform economy Conduct Individual Workshops (working title) 6 Page 7 Unrestricted Siemens AG 2018

8 Digitalization impacts business models, value creation processes and products / 数字化影响着业务模式, 价值链与产品生产 Business models Smart services 03 Innovative digital business models Value creation processes Smart factory, smart plant 01 Digitalization and integration of vertical and horizontal value chains Industrie Digitalization of product and service offerings Internet of things and services Digitally enhanced products Smart products Source: ZVEI following PwC Page 8 Unrestricted Siemens AG 2018

9 Siemens addresses Digitalization with a holistic approach to meet the needs of our customers worldwide 西门子提出的数字化整体方案将面对全球客户 Business models Smart services Value creation processes Smart factory, smart plant Digitally enhanced products Smart products Page 9 Unrestricted Siemens AG 2018

10 Autonomous drivingpn( d) Interlocking in the cloud DP (R&D 4 1+x) Automated driving P Extended operating control software D (125 ) Vehicle-to-infrastructure c ommunication AN Driver advisory system P Distributed wayside architec tur e PNd (200 ) ehighway PN (2 0 + x) ebus PN (2 0 + x) Traffic Mgmt. SaaS d Adv. parking mgmt. A (2 0 +x`) Train IT/Always connected P (2 ) Additional spare parts (Add. Manuf.) DP (R&D1 3 + x) Railway Components PD ( ) Modular platform highspeed (HiNext) P (64 ) E-ticketing & e- payment DPd (0 7+X) Intermodal travel app(data platform) DPAd (0 9+X) Public rail info system D PAd (~100 ) Modular commuter platform (CR Futur e) P (7 +x) Modular platform Lightrail Availability and throughput as a service D PN (Avenio) DP (R&D 20, exo ) Smart insights (Prescription) DP (end 12 ) Technologies to fulfill the needs of the industry 技术将满足工业的需求 Technology trends Strategy of Divisions Innovation Book Topic Overview MO Strategien der Divisionen Alternative propulsion (fuel cell; inductive) PA(d) Infrastructure for autonomous car driving(car2x ) Nd today Car Tolling / congestion charging AN today Page 10 Unrestricted Siemens AG 2018

11 Many initiatives around the world focusing on digitalization 诸多措施聚焦于全球的数字化 Smart Manufacturing Leadership Coalition Industrie du Futur Robot Revolution Initative Plattform Industrie 4.0 Smart Service World Made in China 2025 Prognosis of future market size (examples) - IDC (May 2014): revenue forecast IoT $1.9 trillion in 2013 to $7.1 trillion in Gartner (Nov 2015): connected items by IoT 6.4 billion in 2016, 20.8 billion in IDC (CEO Summit 2015): machine generated data 1.5 ZB in 2013 to 18 ZB in 2020 Sources: misc. Internet, Gartner, IDC Page 11 Unrestricted Siemens AG 2018

12 Siemens partners with China on digitalization (MoU July 2017) 西门子与中国合作伙伴的数字化备忘录 2017年7月 Page 12 Siemens cooperates with Chinese government in digital manufacturing, innovation and technology applications Memorandum of Understanding signed in presence of German Chancellor Angela Merkel and Chinese President Xi Jinping Strategic partnership with Chinese enterprises in industrial Internet of Things (IoT) and intelligent manufacturing Unrestricted Siemens AG 2018

13 and what s next: all devices become intelligent and connected Key requirements from customer: availability, real time and security 所有现场设备实现底层相互智能通讯 ; 信息的可靠性, 实时性, 安全性 Industrial Internet of Things and its technology realization options IoT connectivity Edge computing Fog computing Cloud Cloud Fog Device management Mass device management System management Edge Edge Field devices IoT gateway Legacy devices Smart edge device IoT devices Smart IoT devices Fog Computing Interacting smart IoT devices IoT connectivity Edge computing Industrial IoT Connectivity Sensors IIoT Apps Page 13 Unrestricted Siemens AG 2018

14 Thank you Andreas Glogowsky; Unrestricted Siemens AG 2018 Siemens Ltd. China