Brochure Agility unlimited

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1 Brochure Agility unlimited Capgemini s Extreme Applications for Retail built on HPE ConvergedSystem for SAP HANA

2 Brochure Page 2 Increase sales, improve margins, and optimize customer loyalty by leveraging the powerful combination of Capgemini s retail experience and ready-to-use Extreme Applications for Retail, SAP HANA s real-time data insights, and Hewlett Packard Enterprise s industry-leading Converged System platforms. Due to shifting technological trends, retailers now have more data to track and manage than ever before. They also have a shorter window to use the data, as customers become increasingly demanding and the competition ever fiercer. To make a meaningful impact on your sales, revenue, and customer retention, you need the ability to use information in real time, when and where things happen. By unlocking the real-time insights in your point-of-sale (POS) data and immediately understanding what is happening in your stores rather than waiting days or weeks after a sale you can: Extreme Applications built on SAP HANA are based on four foundational principles: Real-time actionable insights that bridge the gap between transactional and analytical processes to enable more intelligent enterprises High-resolution analytics that offer comprehensive, precise detail into multiple forms of relevant data whatever the question you want to ask for increased agility Integration with mobile devices for pervasive access to analytical information for both the business and customers Incorporation of data from the outside including social, forecasting, and location-based data to enrich insights with contextual information Grow revenue by increasing basket size, pinpointing products that drive drag-along sales, and identifying merchandise with better affinity and combined margins Ensure markdown strategies contribute to profit goals and align with the current state of inventory Increase loyalty so customers return to your stores rather than shop with your competitors Enabling you to meet these goals is what Capgemini Extreme Applications for Retail is all about. Putting your customer data to work To address today s top retail challenges, Capgemini collaborated with Hewlett Packard Enterprise and SAP to deliver Capgemini s Extreme Applications for Retail running on Hewlett Packard Enterprise ConvergedSystem 500/900 for SAP HANA. These innovative solutions include a unique set of integrated software built on top of SAP HANA, running on HPE Converged System platforms. The result you can put Capgemini s retail-specific experience directly to work for your business so you benefit from faster time-to-value from SAP HANA. Pre-built, pre-packaged, and ready to use, Capgemini s Extreme Applications for Retail incorporate Capgemini-developed data models, analytics, and predictive algorithms to obtain real-time insights from your data in a matter of weeks, rather than spending months building those analytical capabilities yourself from scratch. This means you can spend less time acquiring, modeling, and integrating your data, and more time meeting the critical needs of your business.

3 Brochure Page 3 HPE ConvergedSystem for SAP HANA at the cutting edge Pre-converged, factory-integrated, and SAP HANA-optimized, HPE ConvergedSystem for SAP HANA offerings provide a super-fast path-to-value. These systems have proven their ability to perform, scale, and ensure high availability. Depending on your needs, you can choose from: HPE ConvergedSystem 500 for SAP HANA Simplifies the way you deploy SAP HANA with a pre-engineered HANA-optimized system that can be configured, quoted, and installed in as few as 20 days. The system is designed to scale to meet your evolving SAP requirements. HPE ConvergedSystem 900 for SAP HANA Uses a building blocks approach that provides the flexibility to scale your compute and storage as needed. It also includes a roadmap to make the scaling process even more granular so you can begin at the right size for your business needs. Both solutions offer impressive benefits, including: Optimized for SAP HANA, resulting in proven, uninterrupted performance and enterprise data protection Scalability to respond in line with data growth and/or processor evolution; you can scale your system on-premise, in a hosted environment, or in the cloud Fully converged offerings, making it possible for you to order in minutes and deploy in days. You also receive strategic recommendations for architecture both now and in the future as well as the simplicity of a single point of contact for all your system-level consulting and support Groundbreaking components of real-time retail The analytical foundation of Extreme Applications for Retail integrates your customer, product, and POS data to enable real-time analytics. The solution includes a unique set of software and Capgemini-developed data models, analytics, and predictive algorithms. Layered on top of this analytical foundation are two modules that contain the solution s core functions. Each module enables you to interact more effectively with your customers, leading to increased sales and profitability. Market Basket Analysis allows you to layer value onto your customer and sales data by providing insights that help longer-term planning: Improve offers, collection, and placement to drive larger basket sizes and higher margins Evaluate product range affinities and popularity Measure success of promotional activities and apply the information to forward planning Next Best Action helps retailers get closer to their customers across channels of interaction. By doing so, they are able to drive deeper loyalty and share of wallet to: Improve offer conversion rates and drive larger basket sizes Increase consumer satisfaction and loyalty by offering highly-personalized shopping experiences Increase customer repeat business through cross-selling and up-selling, which can lead to reduced advertising spend

4 Brochure Page 4 A future-proof solution Capgemini has closely collaborated with SAP to ensure your investment in Extreme Applications for Retail retains long-term value. The solution is based on standard tools from SAP and has an analytical foundation layer built on the Association for Retail Technology Standards (ARTS) industry data model. As a result, the solution will remain compliant with industry standards and you can use it in non-sap ERP contexts. 1. Enable real-time recommendations with Market Basket Analysis running on HPE ConvergedSystem for SAP HANA Market Basket Analysis enables you to group and promote products where strong affinities can point to successful upselling. For example, customers buying the latest cookbook about cupcakes might also want to buy new baking equipment at the same time if these products are grouped nearby, either in-store or online. These products might not traditionally reside within the same store category, but Market Basket Analysis provides real-time recommendations and offers based on the real-time analysis of data drawn from multiple sources, and then presents relevant and competitive offers to the customer. Market Basket Analysis interprets the customer s individual shopping behavior, as well as that of similar customers, to ensure you don t miss an opportunity to cross-sell. Market Basket Analysis also accounts for inventory, ensuring effective merchandising decisions can be made quickly, as well as enabling more accurate predictions on sales lift and opportunities for high-margin merchandise combinations. Market Basket Analysis also flexes to accommodate various retailer styles. High-end retailers who focus on creating a personalized customer experience use Market Basket Analysis to group affinity products. Doing so enables customers to benefit from customized, relevant product recommendations and offers at the point of sale. Multi-line retailers with an extensive inventory (such as supermarkets) use Market Basket Analysis to group items so they guide customers (either in-store or online) from one related or promotional product/offer to another. 2. Interact with customers more intelligently with Next Best Action running on HPE ConvergedSystem for SAP HANA The Next Best Action application enables retailers to present customized recommendations at moments of interaction to improve cross selling and up selling. Whether a customer is shopping online, browsing a physical store, or using a loyalty card at a cash register, Next Best Action combines historical purchase behavior data with predictive algorithms to offer promotions and recommendations relevant at that precise moment in the channel of choice By identifying a specific customer via the channel of your choice, for example a mobile application or website login, the instant recommendations produced by the Next Best Action module enable you to push the next best promotion to that particular customer. Going one step further, Next Best Action immediately proposes the next best article this particular customer is most likely to buy based on the contents of his or her basket at any point in the purchase journey, product, location, and/or time period working with multiple layers of variable details including store layout, season, price, and brand. By working in real-time, Next Best Action also performs intelligent actions designed to lead the customer through to purchase. These actions include pushing products that meet the right parameters in stock availability, ensuring that only currently available products are offered.

5 Brochure Page 5 Start your journey to agile retail To begin your journey to real-time retail, you can participate in a brief value discovery workshop, where Capgemini experts provide an introduction to the solution and demonstrate how to use the pre-built dashboards. When you are ready to gain a deeper understanding of how these applications will fit into your organization, we can facilitate a value pilot. Based on a pre-defined approach, we will work together with your business stakeholders to evaluate the solution s potential. This evaluation includes a one-time load of your data, enabling more meaningful results. We can complete the value pilot in a matter of weeks. Collaborate with the experts About Capgemini With more than 190,000 people in 40+ countries, Capgemini is one of the world s foremost providers of consulting, technology and outsourcing services. The Capgemini Group reported 2013 global revenues of 10.1 billion EUR. Established as a leader in delivering innovative value-added solutions to the Retail sector, Capgemini s 10,000+ resources have served 27 of the world s 30 largest retailers and hundreds more. In recent years, customers have benefited from the assistance of CRESCENT, Capgemini s global Consumer Products and Retail Solutions Center. Together with its clients, Capgemini creates and delivers business and technology solutions that meet their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed a unique way of working the Collaborative Business Experience which draws on Rightshore, Capgemini s worldwide service delivery model. Our alliance partners Since launching the first SAP HANA initiatives in 2011, Capgemini has led the way in delivering innovative SAP HANA projects for companies across multiple sectors, including Retail and Fashion, Consumer Products, Transportation, Public Sector, and Utilities. Capgemini has supported these deliveries with its SAP HANA Center of Excellence and Insights & Data Center of Excellence. With more than 250 people trained on SAP HANA, Capgemini can support rapid, cost-effective solution implementation and maintenance. For these reasons and others, SAP honored Capgemini with the 2014 SAP Pinnacle Award for SAP HANA Adoption Partner of the Year.

6 Brochure Powerful partnerships For more than 25 years, Hewlett Packard Enterprise and Capgemini have been developing and delivering solutions that make a difference for our joint clients. Our proven, structured delivery process and teaming approach is designed to deliver better and faster results, along with a single, unified point of accountability for all of our clients and projects. HPE and Capgemini work side by side with clients to make the most of their technology investments and help them increase business agility in today s rapidly changing marketplace. The hallmark of the Hewlett Packard Enterprise and SAP partnership is its focus on coinnovation, collaboration, and outstanding cooperation among more than 100 engineers from SAP and HPE as they develop joint solutions. HPE and SAP also help ensure permanent optimization and certification of SAP solutions running on HPE infrastructure, as well as provide joint engineering for optimized SAP operation of key databases running on industry-leading platforms. The goal of HPE and SAP s innovation is to provide customers with leading-edge solutions that meet their challenges today and anticipate tomorrow s. Act now to keep pace with change Your customers are becoming increasingly more connected and savvy. They expect higherquality service than ever before. Trust Capgemini s Extreme Applications for Retail running on HPE ConvergedSystem for SAP HANA to deliver the real-time insight you need to anticipate what your customers want next, and then successfully act on those predictions before your competition does. Learn more at hpe.com/partners/capgemini capgemini.com Our solution partner Sign up for updates Rate this document Copyright 2016 Hewlett Packard Enterprise Development LP. The information contained herein is subject to change without notice. The only warranties for Hewlett Packard Enterprise products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. Hewlett Packard Enterprise shall not be liable for technical or editorial errors or omissions contained herein. SAP, SAP HANA, and the SAP logo are registered trademarks of SAP AG in Germany and other countries. 4AA5-4768ENW, January 2016, Rev. 2