LAUNCH KIT DETAILS ONYX TEXTILE. Launch Kit Details. onyxgfx.com

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1 LAUNCH KIT DETAILS ONYX TEXTILE Launch Kit Details

2 Overview ONYX Textile Edition software is designed specifically for the large format textile printing marketplace. It is available as an application specific edition for ONYX RIPCenter, ONYX PosterShop and ONYX ProductionHouse packages and as a module for ONYX Thrive software. ONYX Textile Edition software includes all the functionality of ONYX 11 software - such as Swatch Books, sewing marks and disproportionate scaling - with the addition of textile specific features that can save time and reduce waste. ONYX Textile Edition software combines Step & Repeat, Colorways and Ink Configuration Builder functions with ONYX Color Onyx Graphics proprietary color engine - to increase the predictability of color textile output. Step & Repeat Simplify pattern creation by quickly creating edge-to-edge patterns in Job Editor Colorways Create patterns with unique color combinations within the familiar ONYX interface Ink Configuration Builder Build your own ink configuration to reorder ink positions for a variety of textile applications while using the innovative reference chart to determine ink order for easy set-up ONYX has created this launch packet and provided the appropriate marketing collateral to target new and existing roll-to-roll textile customers. The primary audience is customers printing soft-signage, furnishings, apparel, wall graphics, wallpaper, home decoration and specialty fabrics. In this packet you will find important information and tools to support your launch of the new ONYX Textile Edition. It includes product information, marketing sales tools and details. Marketing and Launch Collateral New for ONYX Textile Edition software: Reseller and end-user PowerPoint presentations Full ONYX Textile Edition software overview for resellers with go to market information and overview of top features End-user version with overview of top features and customer benefits One minute feature overview videos added to ONYX TV New ONYX Textile Edition software brochure ONYX Textile Edition logo and corporate style guide information Product packaging images for your website and print ads Examples of printed advertisements for ONYX Textile Edition software Sales template to generate demand from your ONYX end-user customer base ONYX Textile Edition landing page on our corporate site - www. These tools are available on the ONYX Partner Portal at: - You must be signed into myonyx to view the Partner Portal. For a supplemental price list, including all the required part numbers for acquiring ONYX Textile Edition software and add-on modules, please contact your local Territory Sales Manager.

3 ONYX Website - Promotions Page We are utilizing our corporate website to promote the launch of ONYX Textile Edition software. A teaser has been added to the homepage at and encourages visitors to click for more details. From here, visitors are taken to the designated area for ONYX Textile Edition software within the Products section. Visitors can get product information, view brochures and watch videos on the new features as well as contact a reseller for more information. ONYX encourages you to update your website, in preparation for the launch of ONYX Textile Edition: Add images of the new ONYX Textile Edition software packages Include the new ONYX Textile Edition logo Link to the brochure Embed the new features videos Here is a screenshot of what the landing page looks like: If you need other materials to update your website please contact, Liana Calicchia. She can be reached by at Liana.Calicchia@ or directly at

4 ONYX Advantage Textile Software Banner - Banner Advertisements Advertisements ONYX is once again providing you with sample banner advertisements to gain awareness of ONYX Textile Edition software with your customer base. We have designed options to place on your corporate website and newsletters. Included are several banner types; a leaderboard, newsletter, as well as a rectangle ad. Feel free to use these to advertise ONYX Textile Edition software and make this launch a commercial success for your business. The banner ads are available on the Partner Portal at: - You must be signed into myonyx to view the Partner Portal. Leaderboard (468px x 60px) LEARN MORE Newsletter (300px x 600px) Rectangle (336px x 280px) LEARN MORE Vibrant. Simple. Smart. LEARN MORE

5 ONYX TV - Video Library for ONYX Textile Edition One challenge for developing interest in a new product is communicating how this new release can benefit the business owner. ONYX developed short, feature-specific videos for ONYX Textile Edition software to communicate the benefits. The videos are developed around a print production problem and introduces the ONYX solution and the customer benefit. These videos will be embedded in the ONYX Textile Edition software landing page as well as on our ONYX TV YouTube channel at Ideally you can embed these videos in your website and include a link in your newsletter to communicate directly with your customer base. The following videos have been developed The time in parenthesis is measured in minutes: ONYX Textile Edition software Overview (1:30) Step & Repeat (2:00) Colorways (2:00) Swatch Books (1:00) Sewing Marks (1:00) Why ONYX? (2:30) Tech Tips: Step & Repeat (3:00) Tech Tips: Colorways (3:00) Tech Tips: Disproportionate Scaling (3:00) Tech Tips: Swatch Books (5:30) Tech Tips: Sewing Marks (4:00) The videos will be available at the time of product launch on the ONYX TV YouTube channel at:

6 Sample Sales/Marketing Template One target market for ONYX Textile Edition software is your ONYX customer base printing or investing in textile applications and direct communication is essential to success. ONYX has developed a sample template that can be used to inform your customers of the new ONYX Textile Edition software features/ functionality. You can customize this template with your contact information and select one of three subject lines. The template can be found on our ONYX Partner Portal at: - You must be signed into myonyx to view the partner portal. To: End User From: Reseller, XYZ Dealer Subject: Announcing availability of ONYX Textile Edition software Achieve Predictable, Vibrant results with ONYX Textile Edition Simplify Textile Job Preparation with ONYX Textile Edition Dear [end user], Onyx Graphics has just announced ONYX Textile Edition software, the new addition to their award-winning suite of RIP and print workflow products. ONYX Textile Edition software is designed specifically for the large format textile printing marketplace and is now available as an application specific edition for ONYX RIPCenter, ONYX PosterShop and ONYX ProductionHouse packages and as a module for ONYX Thrive software. ONYX Textile Edition software includes all the functionality of ONYX 11 software - such as Swatch Books, sewing marks and disproportionate scaling - with the addition of textile specific features that can save time and reduce waste. A single, simple process streamlines job preparation and offers the ability to run an entire shop using one RIP or print workflow product. ONYX Textile Edition software combines Step & Repeat, Colorways and Ink Configuration Builder functions with ONYX Color Onyx Graphics proprietary color engine - to increase the predictability of color textile output. The Step & Repeat functionality within the ONYX Textile Edition simplifies pattern creation; allowing the user to quickly create edge-to-edge patterns with fewer clicks. Work within the familiar ONYX interface and quickly create patterns in multiple colors with Colorways. Lastly, make changes to ink configurations during media set-up with Ink Configuration Builder. Textile Tools Step & Repeat Colorways Ink Configuration Builder Productivity Tools Color Swatch Books Disproportionate scaling Nesting with image preview Enhanced cutting technologies Custom sewing marks Innovations in Color ChromaBoost Spectral calibration Specialty and spot color ink restriction Gain control over specialty ink sets, accelerate pattern creation and achieve predictable, vibrant results every time with the new ONYX Textile Edition software. Contact me directly to learn more about ONYX Textile Edition software and your options to purchase this new release. ONYX Textile Edition software runs on the current version, ONYX ONYX Advantage holders can acquire ONYX 11.1 by contacting sales@ and requesting a key update. Ask me how you can keep your software current and secure your investment by purchasing an ONYX Advantage contract today.

7 Brochures & Sales Sheets A new brochure has been developed for ONYX Textile Edition Software. It will be available in: English French German Italian Japanese Korean Mandarin Chinese Portuguese Spanish Turkish They can be found on our ONYX Partner Portal at: - You must be signed into myonyx to view the Partner Portal. Digital Printing Software That Streamlines Job Preparation for Textile Applications The right tools are critical in taking advantage of the expanding textile market. At Onyx Graphics, we are addressing the unique textile color challenges in a simple and smart manner to produce vibrant digital prints. New functionality in ONYX 11 Textile edition software helps you to achieve your client s desired results quickly and easily. Vibrant ChromaBoost technology allows you to achieve brighter more saturated colors even on difficult to profile media ONYX Color Technology enables you to print with an expanded color gamut that gives you the ability to match corporate colors and achieve deeper darks Simple Eliminate the need for switching between multiple programs with a simple job setup in a single application ONYX Step & Repeat quickly creates edge to edge fabric and wall covering designs from a single repeatable image The new Colorways tool easily creates patterns in multiple colors from a single file Smart The Swatch Book tool makes it simple to match color right the first time, without unnecessary guesswork, saving both time and materials Using one consistent ONYX RIP or print workflow technology across all your applications enables predictable output from a variety of wide format printers ONYX SOFTWARE TEXTILE EDITION Tyler Nylund - Hightech Signs PowerPoint Print Advertisements to Resellers and Product Showcase ONYX has developed advertisements for your use in local publications. The text provided can be easily translated to meet your specific market opportunities. Advertising can help build interest, awareness, and demand for ONYX Textile Edition software to facilitate your sales activity. Onyx Graphics will be showcasing ONYX Textile Edition during FESPA (May 20-23) in Munich, Germany and at the SGIA show (October 22 24) in Las Vegas, Nevada. These advertisements can be found on our ONYX Partner Portal at: - You must be signed into myonyx to view the Partner Portal. LEARN MORE Coming soon to an ONYX Authorized Reseller: Version 11.1

8 PowerPoint to Resellers ONYX has developed a presentation that includes product information, sales & marketing tools, and details on how to purchase ONYX Textile Edition software. All the details for a successful launch are included. This presentation is available on our ONYX Partner Portal at: - You must be signed into myonyx to view the Partner Portal. ONYX Textile Edition: Go-to-Market Overview ONYX Textile Edition: Marketing Tools Ordering Logistics & Price List ONYX has updated the price list with ONYX Textile Edition software pricing for bundles and add-ons. Refer to the part numbers below and the price list for all pricing details. For a supplemental price list, including all the required part numbers for acquiring ONYX Textile Edition software and add-on modules, please contact your local Territory Sales Manager. Customers must be running ONYX 11.1 software to purchase an add-on module such as ONYX Textile Edition software. Current ONYX Advantage holders are eligible to receive ONYX 11.1 by requesting a key update from sales@. Customers, who are not running ONYX 11.1, will need to obtain an ONYX Advantage contract and upgrade to ONYX 11.1 before purchasing the ONYX Textile Edition add-on module. PART NUMBER SRX-PHOUSE-TXTL SRX-PSHOP-TXTL SRX-RIPCTR-TXTL DESCRIPTION ONYX ProductionHouse - Textile Edition ONYX PosterShop - Textile Edition ONYX RIPCenter - Textile Edition PART NUMBER OP-THVTXTL OP-RIPTXTL DESCRIPTION Textile Add-On Module for Thrive Products Textile Add-On Module for RIP Products PART NUMBER CV-RCTXTOPHTX CV-PSTXTOPHTX CV-RCTXTOPSTX DESCRIPTION RIPCenter Textile to ProductionHouse Textile Conversion PosterShop Textile to ProductionHouse Textile Conversion RIPCenter Textile to PosterShop Textile Conversion

9 ONYX Textile Edition Logo & Packaging A new logo has been developed specifically for ONYX Textile Edition software. The fabric square was selected to communicate the main messaging for ONYX Textile Edition software: Vibrant, Simple & Smart. The logo should always be used as provided. No portion of the mark should be altered, or distorted in any way do not add text, change the color, or stretch the mark/logotype horizontally or vertically. The ONYX Textile Edition software logo and the 3D packaging is available on our ONYX Partner Portal at: - You must be signed into myonyx to view the Partner Portal. Social Media Social media is a great way to connect with customers and communicate certain information. Through these networks we can help build brand awareness and communicate the release of ONYX Textile Edition software. Connect with us on Facebook, Twitter and LinkedIn. Visit and click on the social media links in the lower right hand corner.