Corporate Presentation July 2018

Transcription

1 Corporate Presentation July 2018

2 Our Company Business Lines VENUES LIVE DIGITAL Total revenues 2017: 60.3 million, share in revenues of holding company: 8.0 million / discontinued operations 2017: 4.5 million PAGE 2

3 Business Strategy International digital growth Digitalization DIGITAL European market leader for digital sports video platforms VENUES Big data networks Internationalization European roll-out China transfer International racetracks and sports facilities PAGE 3

4 Technical model All the benefits of a digital content system Automated Centralized & flexible Scalable Camera system Cloud Services Control Room Exclusive camera technology with automated video processing Price declines with quantity (no minimum order obligation) Automated centralized data storage Access via all devices at all times Live or VOD System management & operation Flexible scalability with low support staff ratio of 1:500 PAGE 4

5 sporttotal.tv market leader in Germany sporttotal.tv is DFB s video arm sporttotal.tv has an agreement with DFB for the marketing and use of audiovisual recordings in amateur sports (from the 4th league upwards) and therefore has access to fussball.de, DFB's football platform. Contracts with regional and state associations and clubs secure the model. 10 years contract 24,958 football clubs organized within the DFB 7,043,964 members organized within the DFB 4,000,000,000 page impressions on fussball.de PAGE 5

6 sporttotal.tv market leader in Germany Strong partners Strong partners and sponsors sporttotal.tv has strong partners to rely on: 2 DAX companies and Germany s largest publishing house are founding partners and sponsors: o Allianz SE o Deutsche Telekom AG o Axel Springer SE Hyundai Motor Company is the exclusive automobile partner and has made a long-term commitment as a sponsor. PAGE 6

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9 Revenue model Full range marketing Advertising revenue Direct sponsoring Content products & services Pay models Mobile services Online marketing via agency (Media Impact) Demand oriented Short term Video Portal Direct marketing Supply driven Medium term Direct marketing Customer-benefit oriented Long-term customer loyalty Use of camera for a fee Group oriented Demand oriented Medium term Event-driven mobile application Demand oriented Medium term Portal banners Page impressions CPT Video rolls Video views CPT Reach Advertising power CPT-based Users price PAGE 9

10 Market development Digital growth Use of live content 1/3 of young internet users use live sports reporting on the net years years years 65 + years 11 % 21 % 19 % 34 % 0 % 10 % 20 % 30 % 40 % Source: Bitkom Video advertising Video advertising in Europe growing at a rapid pace In USD million Total 4000 Mobile 2000 Desktop Source: Digital Market Outlook 2016 PAGE 10

11 Market development Sport videos particularly popular Google analysis for Youtube in 2017: PAGE 11

12 Digital growth Huge growth potential of sporttotal.tv Model series: Previously only covered advertising revenues, sponsoring and content services. Additional potential through payment models and mobile services. Reach: Previously only covered Germany and second country. Additional potential through internationalization. Penetration:Previously only covered football. Additional potential through other sports disciplines. Coverage Country 4 Country 3 Country 2 DE Advertising revenue Direct sponsoring Content products & services Payment model Mobile services Revenue model breadth 2 nd team 1 st team Youth team Hockey Basketball Ice hockey Handball Volleyball Football Included in business case Additional potential PAGE 12

13 Value lever of digital growth Enlarging the business model Reach: regional partnerships and internationalization Revenue model breadth: value-oriented expansion Penetration: new sports disciplines PAGE 13

14 Value lever of digital growth: reach Regional partnerships and internationalization Clear objective: European market leader for digital sports video platforms by the year 2020 PAGE 14

15 Value lever of digital growth: revenue model range Value-oriented expansion Occupying the most attractive markets as quickly as possible Premium positioning with clear criteria for new partnerships: Expansion based on ROI target: 40% p.a. (amortization: 2,5 years) Clear commitment expected from partners New pay/rental models enable the revenue range to be extended Simple integration of local advertising partners on SPORTTOTAL s ad server Enhanced attraction through featuring Athletes Clubs Communities with strong geographic reach Intelligent additional (pay) features (Analytics) already by the second half of 2018 PAGE 15

16 Value lever of digital growth: penetration New sports disciplines Other sports disciplines and more intensive usage Topical: Hockey pilot project Other projects in the pipeline Other attractive sports disciplines: Basketball Handball Volleyball Ice hockey More intensive use of existing systems (2nd teams, ladies and youth teams) PAGE 16

17 Value lever of digital growth: own added value Development Lab in Berlin Strong team on board Kasar Masood - Vice President Digital Technology Danny Preussler - Head of Mobile Engineering DEVELOPMENT LAB Own value creation with key value levers: Reach-enhancing features (interactive capability, featuring of athletes and clubs, communities) Intelligent additional features (Analytics ) Simple integration of local advertising partners on our own ad server PAGE 17

18 Outlook Our objective has been clearly defined Revenues (in million) EBIT / EBIT margin min EBIT 1.5 m ** 60.3 * (e) 2019 (e) EBIT -3 up to -8.2 m EBIT margin 7-9 % 2020 (e) EBIT margin min. 10 % (e) 2019 (e) 2020 (e) * 55.7 m from continued operations ** inkl. 1.2 m extraordinary PAGE 18

19 Our Company Management Board & Supervisory Board Peter Lauterbach Oliver Grodowski Dr. Michael Kern Hans J. Zimmermann Jens Reidel Chairman of the Management Board / CEO Chief Technology Officer / CTO Chairman of the Supervisory Board Vice Chairman of the Supervisory Board Member of the Supervisory Board PAGE 19

20 The Share Potential in % Jan-16 May-16 Sep-16 Jan-17 May-17 Sep-17 Jan-18 May-18 SPORTTOTAL AG DAX-Sektor All Media DAX Share price performance % since 1 January % since 1 January % since 1 January 2018 Market capitalization: 52.7 million Average trading volume: 33,497 units/day (June; Xetra) Capital increase on 6 November 2017 significantly oversubscribed 1,946,666 new shares at a price of 4.10 per share Gross issuing proceeds: 7.98 million Analyst coverage July 2018: Patrick Schmidt, Lucas Boventer, M.M. Warburg Buy, share price target: 4.30 July 2018: Michael Punzet, DZ Bank AG Hold, share price target: 2.30 June 2018: Henrik Markmann, Montega Hold, share price target: 3.50 June 2018: Baptiste de Leudeville, Kepler Cheuvreux Hold, share price target: 3.30 As of 30/06/2018 PAGE 20

21 The Share Shareholder structure Strong base of long-standing shareholders, clear commitment from Management and Supervisory Board Total number of shares: 21,420,529 9,46 % >5 % Vorstand und Aufsichtsrat Monega Kapitalanlagegesellschaft mbh >5 % Universal-Investment-Gesellschaft mbh Peter Martin Freefloat ca. 65 % >5 % Allianz Global Investors GmbH >3 % >3 % Erste Sparinvest KAG (Elisabeth Auersperg-Breunner) Deutsche Asset Management Investment GmbH >3 % Free float As of 30/06/2018 PAGE 21

22 Peter Lauterbach Chairman of the Management Board / CEO SPORTTOTAL AG Am Coloneum Cologne Germany phone +49 (0) peter.lauterbach@sporttotal.com