Grow Your Midsize Company with a Cloud-Based Commerce Solution

Transcription

1 SAP Brief SAP Customer Experience SAP Commerce Cloud Grow Your Midsize Company with a Cloud-Based Commerce

2 SAP Brief Meeting high customer expectations To be competitive, today s growing businesses must find and engage with customers across multiple channels while offering service that sets them apart from global brands. The SAP Commerce Cloud solution enables you to provide customers with the high service levels they expect, quickly and cost-effectively, using solutions that grow flexibly with your business. Meeting high customer expectations Commerce in the digital era can stretch the resources of growing businesses. Your customers and prospects expect to be able to interact, engage, and transact with you anywhere and at any time using any one of a wide range of communication channels. And, however they reach you, they expect to receive the same level of personal service. Furthermore, in a crowded marketplace where customers are increasingly bombarded with marketing messages, only relevant communications will gain a response. You must, therefore, ensure that you differentiate yourself by providing a contextual experience that is timely, personalized, and truly relevant to the customer. At a price you can afford, the SAP Commerce Cloud solution offers a cloud-based commerce platform that helps you compete effectively with larger companies, winning customers and supporting business growth. You can also extend your solution simply and quickly to meet the changing needs of your business. 2 / 9

3 SAP Brief With SAP Commerce Cloud, you can get up and running quickly to manage multiple online stores. On a single, cloud-based platform, you can integrate all your digital customer touch points including online, mobile, and social media. In this way, you can offer seamless s in any industry anywhere in the world. SAP Commerce Cloud is the right-sized solution that provides comprehensive functionality to support you as you do business online. Easy-to-use shopping cart and checkout features make it straightforward for customers to purchase your products. Meanwhile, intelligent search and navigation features such as keyword search, type-ahead suggestions, and spell checks enable an efficient product discovery experience for shoppers. In addition, you can drive conversion rates and boost your bottom line by promoting products that are truly relevant to the customer and most profitable for your business. Take your business online with SAP Commerce Cloud. Providing high-quality product details across all channels 3 / 9

4 SAP Brief Providing high-quality product details across all channels SAP Commerce Cloud lets you manage all your product content from a single information repository. Advanced product data management tools enable you to manage multiple catalogs in numerous languages and locales, and handle both structured and unstructured content, including product attributes, images, editorial content, and product videos. You can even enrich product descriptions and engage customers with usergenerated content. The software provides a single source of truth that helps ensure content consistency across all customer interaction channels. It also supports collaboration using built-in workflows between different departments, reducing time to market and cutting operating costs. In addition, a highly customizable graphical user interface helps to simplify product content management tasks while improving productivity and efficiency. Meanwhile, the intuitive user experience means that business users need minimal training. Make sure customers see consistent information at every touch point. Providing high-quality product details across all channels 4 / 9

5 SAP Brief Functionality for intelligent experience management within SAP Commerce Cloud makes it straight forward to manage content effectively across channels including online, mobile, and rich Internet applications. Using a single, intuitive user interface, you can place and reuse Web content in marketing campaigns and promotional activities across multiple touch points and devices. In addition, the software enables you to quickly create and effectively manage your own Web sites. Advanced personalization features help you increase average order value and maximize customer lifetime value by tailoring content based on a shopper s online history and behavior. The software enables you to segment your customers, then create rules for individual segments to deliver relevant product selections, recommendations, and promotions. You can effectively promote top sellers and niche products based on customer preferences and attributes, and evaluate shopper behavior in real time to support true one-to-one marketing. Keep customers coming back for more with personalized offers tailored to fit their individual profiles. Providing high-quality product details across all channels 5 / 9

6 SAP Brief SAP Commerce Cloud has cloud-native capabilities that provide agility, scalability, and flexibility. We also offer a 99.95% service-level agreement. Key features include: Rapid onboarding Immediate access to development, staging, and production environments Standard configurations optimized for running SAP Commerce Cloud Access to Microsoft's Azure SQL Database Self-service portal Environment management Continuous integration and delivery pipeline Backup and restore features User management Build and deployment management Upgrades and best practices Application lifecycle framework Automated cloud application level code checks and quality gates Access to the latest releases Platinum-level upgrade package Infrastructure scaling Automatic scaling to handle your traffic peaks Infrastructure monitoring and management 24x7 infrastructure monitoring with alert functionality Proactive database health and performance monitoring Continuous server management, operating system patching, and security updates Disaster recovery and backups Standard recovery point objective (RPO) of one hour and recovery time objective (RTO) of 24 hours Premium offering with RPO of five minutes and RTO of four hours Automatic full database backups weekly and incremental backups hourly Providing high-quality product details across all channels 6 / 9

7 SAP Brief SAP Commerce Cloud provides everything you need to launch a fully integrated, truly omnichannel commerce solution. The software comes preintegrated with the SAP Customer Experience portfolio, SAP S/4HANA, and other SAP solutions using the SAP Cloud Platform Integration service, as well as a vast array of solutions within the ecosystem of SAP software. Using our cloud-based technology, extending or customizing your solution is straightforward and fast. This means the software can support your changing requirements as your business develops and expands. SAP Commerce Cloud has a range of storefronts and business tools preconfigured according to best practices and tailored for the requirements of business-to-consumer and business-to-business transactions. As a result, you need only to apply your own branding and perform essential integrations with your order fulfillment system and payment service provider before you go live. This allows you to launch your storefront quickly without needing in-depth technical expertise, so you can react speedily to make the most of new opportunities. SAP serves more than 250,000 small to midsize companies and is a provider you ll never outgrow, no matter where your business takes you. Providing high-quality product details across all channels 7 / 9

8 SAP Brief Helping you thrive and grow in the digital era With SAP Commerce Cloud, you can establish your online business quickly, simply, and costeffectively to take advantage of new opportunities in the digital era. The solution provides a single platform for managing content, customer interactions, and orders across all your channels and touch points, enabling you to boost revenue and growth. Furthermore, by centralizing commerce processes in this way, you can improve the consistency of your content, streamline workflows, and reduce operational costs. Rich product and Web content management functionality enables you to provide outstanding contextual customer experiences with targeted messages and offers based on an individual s profile, location, and purchase history. In addition, sophisticated personalization tools allow you to engage with people personally, encouraging customer loyalty and increasing return visits to your Web site. SAP Commerce Cloud provides your business with the agility it needs to succeed in a competitive world. By enabling you to go to market quickly, the software allows you to diversify your business by easily entering and testing new markets. Meanwhile, deployment in the cloud supports agility and a short time to value while still providing you with the flexibility to differentiate your storefront to win in today s market. Helping you thrive and grow in the digital era 8 / 9

9 SAP Brief Summary Win new customers and quickly grow your business with the SAP Commerce Cloud solution. Enable your customers and prospects to interact, engage, and transact with you anywhere, anytime, and anyhow and deliver great experiences that win loyal customers and promote growth. Engage and transact with customers on all digital channels Promote efficiency in commerce management processes with intuitive business tools Enable the rapid and cost-effective launch and management of omnichannel content Robust and intuitive omnichannel commerce capabilities on a single platform Flexible features to support innovation and testing Range of go-to-market models, from business to business and business to consumer Industry-specific capabilities Preconfigured integration with SAP software Increased sales and revenue using digital channels More contextual, personalized, and relevant customer experiences Enhanced agility and flexibility to test and innovate Accelerated time to value Lower total cost of ownership Learn more To find out more, call your SAP representative today or visit us online. 9 / 9

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