22-23 January 2018 Grosvenor House, Dubai

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1 22-23 January 2018 Grosvenor House, Dubai Monday 22 January 2018 TRANSFORMATION WHAT AND HOW KEYNOTE: Digital Transformation in Action Examining the opportunities that digital is unlocking in every industrial sector all around the world to improve productivity and drive efficiencies Leveraging data and digital platforms to deliver transformative insights and extract new value securely Connecting infrastructures, analyzing data and delivering real-time insights to unleash new levels of performance Understanding the role partnerships with major companies, SMEs, start-ups and developers play in creating sustainable and profitable ecosystems Markus Golder, CEO, Jawwy from STC KEYNOTE: Developing a Comprehensive Digital Transformation Strategy Understanding what digital transformation will mean for your company Ensuring that your transformation strategy is aligned with business objectives, goals and outcomes Investing in a digital platform that unifies legacy and modern applications, processes, data and people Developing a unified approach to IT and operations Mitigating risk through continuous and real-time, organization-wide digital governance Building trust - in the leadership as well as the leadership and the employees Avoiding the pitfalls - understanding why digital transformation projects fail Karan Henrik Ponnudurai, Group Chief Digital Officer, Batelco Group CASE STUDY: Executing Digital Transformation at Deutsche Telekom/T-Mobile How Deutsche Telekom/T-Mobile is digitally transforming into new business models with Easy to Partner strategy development of the B2B2x business model implementation the un-carrier strategy Successfully applying Machine Learning and Artificial Intelligence: customer service, call agents, revenue assurance and customer credit new uses of own and external data, and e.g. social insights executing the ambidextrous challenge (do more with less) Outlining the transformation of:

2 management, partners and employees (future work program) methods through the use of e.g. MOOCs, portals and Incubator & Hackthons Erik Meijer, Strategy GPM, Group Innovation, Deutsche Telekom PANEL: 2020 Digital Operator Making Digital Transformation a Reality What is your vision for the Digital Operator 2020? What are the main building blocks for a successful digital transformation? Setting priorities for the transformation journey what are the criteria? What are the main internal and external challenges your company is facing on the road to digital transformation? Where do you see the biggest opportunities for growth for the Digital Operator of the future? Panelists: Erik Meijer, Strategy GPM, Group Innovation, Deutsche Telekom CASE STUDY: Digital - Guiding Principles for Successful Execution Souhail Haddaji, Vice President Transversal Programs Execution, du Determining how to Successfully Diversify your Financial Structure to Cope with New Digital Value Chains PANEL: Modernizing Regulatory Frameworks to Support Digital Transformation Why is the current regulatory regime a barrier to digital transformation? How do regulatory frameworks have to evolve to actively support digital transformation and foster competition, innovation and investment? What are the key considerations when developing and revising regulation for digital services, new technologies and data protection? How can regulators and operators best engage and cooperate throughout the policymaking process? How paralysis due to regulatory uncertainty be avoided? How can operators ensure and manage regulatory compliance? Panelists: Koray Ozturk, Director Regulatory Strategy, Risk & Compliance, Etisalat Learning from Failed Digital Transformation Projects Identifying the top reasons why so many digital transformation projects fail Defining what digital transformation entails and who owns it Determining where your company is in its transformation journey and where it wants to get to Understanding the critical role of leadership, stakeholders and employees ensuring alignment across the organization Finding the digital transformation approach that works for your company BUILDING PARTNERSHIPS AND ECOSYSTEMS

3 Mitigating Disruption and Joining the Digital Ecosystem Embracing open collaboration or dying alone why the digital ecosystem is one of interdependencies and symbiosis Finding your place and role in the digital ecosystem Identifying new stakeholders and potential partners for your digital transformation strategy Understanding the need for business model innovation, and the impact on your organization What can legacy organizations operations teams learn and adopt from disruptors to avoid being disrupted and remain competitive? Facilitating the Complex Digital Transformation Journey with the Right Partners Understanding how partnerships are supporting operators on their digital transformation journey Identifying, building and maintaining partnerships that will maintain and grow value How can the ops team work with the supplier in a DevOps mode? Achieving end-to-end provisioning of complex digital services with various partners Transforming Procurement for the Digital Economy Understanding how to guarantee end-to-end supply chain ecosystem performance How do virtualization technologies disrupt operators supply chain and open new options for procurement? How are vendor-buyer relations evolving in the context of today s complex digital ecosystem? Finding the right digital tools to ensure end-to-end provisioning of complex digital services across various partners cloud and hybrid networks Leveraging data analytics to make better and more informed procurement decisions Addressing procurement challenges in the midst of Digital Transformation Hani AlSaigh, General Manager Technology Procurement, STC KEEPING YOUR FOCUS FIRMLY ON THE CUSTOMER Digital Opportunities at Orange Jordan to Create Effective Customer Engagement The need for a well-considered CX strategy Having steady insights of your customers is a key success factor Digital means effortless experience and proactive processes how Orange Jordan moved to digital Nisreen N. Abu Hadba, Customer Experience & Quality Director, CEO Office, Orange Jordan CROSS INDUSTRY PANEL: How can Operators Successfully Meet the Needs and Expectations of Their Enterprise Customers? How has digital transformation shifted your expectations of operator as your digital service provider? What are the main benefits of sourcing digital services from operators? What are the main pain points in your relationship with operators? How can operators improve their performance and the overall customer experience?

4 What new services are you expecting operators to provide to support your company s digital transformation? Committing to the Digital Customer Experience as the Top Priority Understanding that the commitment to the customer experience is a marathon not a sprint What does a digital customer experience transformation journey look like? Determining competencies and qualities needed for a firm commitment Adopting a people first approach Examining the challenges of operationalizing customer experience transformation Delivering an Omni-channel Customer Experience Throughout the Customer Journey Addressing the challenges associated with optimizing customer experience delivery capabilities in terms of legacy and new systems as well as processes Driving cross-organizational collaboration to overcome silos and prevent customer journey fragmentation Finding the right partners offering the fully harmonized set of building blocks of standardized approaches Using contextual real-time data to better understand what is going on with your customers and what needs fixing and where Leveraging automation to optimize customer service Ensuring that the customer's data is protected Tuesday 23 January 2018 EMBRACING NEW TECHNOLOGIES TO MAXIMIZE AGILITY Systems Evolution - from Implementation to Orchestration and Automation Defining orchestration and automation and the main drivers behind it Determining the most important objectives and roadmap to achieve them Best practices for transforming and automating processes Keeping the customer at the heart of your orchestration and automation plans and actions what success looks like What must still be managed by people? Enabling Agility through Modularity and Microservices Joann O Brien, VP APIs & Ecosystems, TM Forum How Zain Kuwait Accelerates Digital Transformation with APIs Mahmoud Abu-Ghali, Solutions Development Senior Manager, Zain Kuwait Defining, Designing and Driving OSS/BSS for the Digital Future How is the IT Stack and enterprise architecture changing in view of digital service requirements? Moving towards next-generation OSS for a virtualized and hybrid network Considering OSS/BSS investment needs and the monetization lifecycle

5 The role of open source solutions on future OSS/BSS, results so far, and what is expected? Introducing APIs in a legacy environment and ensuring equality of treatment in a regulated environment The Role NFV and SDN in Successful Digital Transformation What is within the realm of the possible with SDN and NFV? How will SDN and NFV help operators become a player in the platform economy? How can the NFV and SDN ecosystem drive opportunities? What is holding operators back from leveraging the full potential of virtualization technologies? What business models and revenue opportunities are NFV and SDN enabling? Leveraging the Cloud for Digital Transformation Understanding the essential role of cloud in becoming an agile digital player How do cloud technologies affect existing operations, services and levels of efficiency? Leveraging cloud to increase agility, drive value and enhance customer service Overcoming the remaining barriers to cloud adoption What are the main considerations when choosing and putting in place a cloud model? What new opportunities has and will cloud computing offer the future digital service provider? Deploying Microservices for Successful Digital Transformation Enabling scalability, modularity, vendor neutrality and customization Overcoming the challenges of microservice deployment depending on the existing set-up How does adopting a micro-service approach enhance network virtualization and agility? What are the full costs of implementing microservices, and what are the potential savings? Examining the role and requirements of APIs in making micro-services work The organizational aspects of a microservice architecture What are the main challenges in implementing microservices and what are the overall advantages? Reserved Futureproofing your Network for 5G Capitalization Determining how the implementation of 5G will affect the entire network end-to-end Understanding the role and benefits of end-to-end network slices in 5G network architectures Defining, creating and specifying the network slices Who is ultimately responsible for regulating the various network slices for various use cases? The role of cloud, SDN and NFV in enabling network slicing and flexibility for multi-service end-users EXTRACTING VALUE FROM DATA ANALYTICS AND AI PANEL: Transforming into A Data-Driven Organization

6 What does data-driven entail for the organization? What are the biggest roadblocks to the transformation into a data-driven organization? How do you make the business case for data, its benefits and value, in all departments? What impact does a data-driven organizational transformation have on your existing infrastructure and processes and how do they need to change? Does digital transformation require a data-driven organizational structure and culture? Leveraging AI and Machine Learning to Drive Your Digital Transformation Why AI and machine learning need to be part of your digital transformation Integrating AI and machine learning into your digital transformation plans to drive value and revenue Understanding how AI can be used to accelerate innovation, boost productivity and improve decision making Using machine learning to automate decision processes Network Analytics to Deliver Best-of-Breed Network and Service Insights Capturing, consolidating, aggregating, and analyzing network data, converting it into actionable network and business Intelligence Determining the most important alarms and events, to prioritize and address operational tasks more efficiently Maximizing uptime by proactively identifying and resolving network and service issues before the impact customers Accurately planning for future expansion and capacity management by monitoring usage and network traffic behavior FOCUS ON LEADERSHIP, PEOPLE AND CULTURE Putting Culture at The Center of your Digital Transformation Understanding why culture eats strategy for lunch in digital transformation What does a digital culture entail? Turning cultural change from a hurdle into an accelerator of transformation Assessing the maturity of your digital culture in order to accurately focus your cultural change efforts Learning to Think like a Software Company - Transitioning to a Software-Centric Business Culture How the move to network functions virtualization disrupts the culture Overcoming the DevOps/NetOps culture clash how will the organization have to change to shift values and attitudes? Creating a culture of collaboration across siloed departments Delivering on the Ambidextrous Challenge Addressing Skill Gaps and Leadership Requirements for Digital Success How to address successful organizational ambidexterity for both exploration and exploitation? How are skill-set and leadership requirements changing across the business? Turning business leaders into coaches, and empowering your teams

7 How to (re-)train, motivate, and enhance teams and individuals skills Growing innovation by getting out of your comfort zone and own organization REALIZING VALUE & ROI FROM DIGITAL TRANSFORMATION Quantifying the Value from Digital Investments Measuring your digital investments across strategic focus areas Understanding why traditional ROI calculations may not accurately reflect the wider impact and gains from digital investments Ensuring that digital investments are periodically assessed to gain an exact measure of the continued value they generated What results are operators seeing? Successfully Competing in the IoE Marketplace Leveraging new technologies to transform legacy systems and processes and better compete in a fast-paced, competitive landscape People vs. tech, where do the remaining hurdles lie? A look at DevOps, reorganizing team structures and successfully changing culture to foster rapid innovation How are these necessary changes impacting leadership and skill requirements? Examining the changes needed to procurement, finance and project management Adopting Platform-Based Business Models to Successfully Compete in the Digital Ecosystem Transforming into a platform player challenges and opportunities Developing a new range of digital services that can be monetized in either the B2C or B2B markets Creating a more digitally disruptive business model with a differentiating partner ecosystem for co-creation, innovation and investment around a platform is the way forward on the digital transformation journey Staying Competitive and Profitable in the Digital World - Delivering on New, Increased and Complex Demands What s the real drivers for transformation? Considering the range and volume of demands for services from voice and data to enterprise IT and IoE platforms and connectivity How to reduce CAPEX, manage OPEX and increase agility simultaneously The dilemma of transformation in times of budget constraints and fierce competition Where should your investment priorities lie? Case Studies of Successful Digital Services Launched as a Result of Transformation