Adobe Captivate Monday, September 12, 2016

Transcription

1 Slide 1 - Slide 1 Page 1 of 40

2 Slide 2 - Slide 2 This video will show you how to find a SWOT analysis using two key business resources: Lexis Nexis Academic and Marketline Advantage. Page 2 of 40

3 Slide 3 - Slide 2 A SWOT analysis is a basic framework for assessing a company's competitive position and informs many business decisions. A SWOT analysis examines the favorable and unfavorable conditions that exist in a company's external and internal environment. Specifically, SWOT refers to Strengths, Weaknesses, Opportunities and Threats. Let's look at Lexis Nexis Academic first. Page 3 of 40

4 Slide 4 - Slide 4 To access Lexis Nexis Academic, start at the Library homepage at library.wlu.ca. Page 4 of 40

5 Slide 5 - Slide 5 Type Lexis Nexis Academic into the search box in purple menu bar at the top, just above the Library's hours. Then click "Go." Page 5 of 40

6 Slide 6 - Slide 6 Click on the correct match in the results list. Page 6 of 40

7 Slide 7 - Slide 7 Then click on "Connect to resource." Page 7 of 40

8 Slide 8 - Slide 8 Once in Lexis Nexis Academic, click the down-pointing arrow next to "Search by Content Type" to display more options. Page 8 of 40

9 Slide 9 - Slide 9 In the Companies section, select Company Profiles. Page 9 of 40

10 Slide 10 - Slide 10 Then click the down-pointing arrow next to Advanced Options just below the Company Profiles Search box. Page 10 of 40

11 Slide 11 - Slide 11 We are going to use the Build Your Own Segment Search box to construct our search. Page 11 of 40

12 Slide 12 - Slide 12 Using the Select a Segment drop-down menu, select Company and then enter the name of the company in the parentheses. Page 12 of 40

13 Slide 13 - Slide 13 In this example I will use Blackberry as the company. Page 13 of 40

14 Slide 14 - Slide 14 Next, click the AND button at the top. Page 14 of 40

15 Slide 15 - Slide 15 Now we are going to specify that we want a SWOT analysis. Using the Select a Segment drop-down menu again, select PUBLICATION. Page 15 of 40

16 Slide 16 - Slide 16 Then type SWOT in the parentheses. Page 16 of 40

17 Slide 17 - Slide 17 This specifies that we only want SWOT analyses for Blackberry, and not all content on the company. Only the most recent reports are retrieved, so there is no need to apply a date restriction. Page 17 of 40

18 Slide 18 - Slide 18 Click Apply to add your search criteria to the Company Profiles search box. Page 18 of 40

19 Slide 19 - Slide 19 Then click Search. Page 19 of 40

20 Slide 20 - Slide 20 Notice that we get three results, each from a different source, possibly offering you different perspectives. Page 20 of 40

21 Slide 21 - Slide 21 Let's have a look at one of the SWOT reports. Click on the title to view it. Page 21 of 40

22 Slide 22 - Slide 22 We can see the report includes all the elements of a SWOT analysis. The Strengths. Page 22 of 40

23 Slide 23 - Slide 23 The Weaknesses. Page 23 of 40

24 Slide 24 - Slide 24 The Opportunities. Page 24 of 40

25 Slide 25 - Slide 25 And the Threats. Page 25 of 40

26 Slide 26 - Slide 26 If you decide you want the report, you have the option to it, print it, or download it. Page 26 of 40

27 Slide 27 - Slide 27 Marketline Advantage is another good source for SWOT analyses. Page 27 of 40

28 Slide 28 - Slide 28 You can access Marketline in the same way as Lexis Nexis Academic... Page 28 of 40

29 Slide 29 - Slide by simply typing Marketline into the search box at the top right of the library homepage and clicking Go. Page 29 of 40

30 Slide 30 - Slide 30 Then select the correct match from the results that appear. Page 30 of 40

31 Slide 31 - Slide 31 Then click Connect to resource. Page 31 of 40

32 Slide 32 - Slide 32 Once in Marketline, type the name of the company in the search box -- I'm going to use Blackberry again. Page 32 of 40

33 Slide 33 - Slide 33 Then select "Companies" from the drop-down menu. Page 33 of 40

34 Slide 34 - Slide 34 Click the search icon to run the search. Page 34 of 40

35 Slide 35 - Slide 35 On the search results page, click on the title of the correct match to open the company profile. Page 35 of 40

36 Slide 36 - Slide 36 Use the Table Of Contents on the right to navigate directly to the SWOT analysis. Page 36 of 40

37 Slide 37 - Slide 37 Here you will have the option to open it as a Word document or a PDF. Page 37 of 40

38 Slide 38 - Slide 38 You can also download the full company profile. Page 38 of 40

39 Slide 39 - Slide 39 If you want more information, visit the Business Subject Guide at library.wlu.ca/subject/business Page 39 of 40

40 Slide 40 - Slide 40 Of course, if you still have questions, just ask us! Page 40 of 40