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1 An economic vision of PLM and its value to sustainably fulfill the users needs Abstract: PLM processes, methods and tools have been developed by enhancing the use of digital tools at the beginning of life of Products and Plants (P&P). But a better benefit could be obtained by extending the PLM use towards the middle and the end of life of product with the objective to sustainably fulfill the needs of the users and thus improve the economic value of the goods and services produced. The PLM could be also a lever to associate P&Ps and their related services. We are looking forward to give an economic vision of PLM according to the basics reminded by Michèle DEBONNEUIL. Economy is about the way to better satisfy the customers/users needs with available and thus limited resources. Moreover technology has a great impact on the economical process. Particularly, transverse technologies may considerably remodel the way of designing, manufacturing, operating, maintaining and dismantling an industrial product. PLM is a strategic approach taking into account new socio-economical conditions and new digital means capabilities to bring a greater value compared to traditional ways of working. PLM is also about a way to take the greatest benefit of these new digital technologies, which are transverse technologies. Thus, PLM has potentially a great economic value. This economic value is not restricted to the manufacturer which is responsible of the product but have to be extended to the users to design product and services which are better adapted to their real needs and to the whole ecosystem of the manufacturer: partners, suppliers, subcontractors mainly related to the geographic area where they are implanted. This proximity is the key factor to build trust networks: clusters, pole of competitiveness, areas of excellence, in complete coordination with the local authorities Development: PLM is born and is growing from design activities to downstream activities. PLM is essentially a symbolic activity, that means dealing with symbols to represent the future product or plant and the automatic handling of these symbols. In the downstream part of the lifecycle, we have to deal with a physical asset, be a manufactured product or a plant, and also to conduct symbolic activities to guarantee the security, the control of the environmental impact and the industrial performance of operation and other downstream activities. Lists, data sheet, schemas, drawings are currently used to represent a product or a plant and share information on them. With new technologies, 3D representations, 3D animations, 3D visualization are more and more used offering additional means and impacting the ways of working in all the phases of the lifecycle.

2 The transverse features of PLM conduct to rethink the ways of working all along the product/plant lifecycle and also offer the opportunity to rethink the complete industrial framework, currently organized in technological silos, that means the basic technology of a given product. Nevertheless, today PLM methods and tools are mainly used in upstream phases of the lifecycle. These methods and tools are extensively implemented by products manufacturers. They are also considered to support the development of services post delivery. Owners and operators of plants have also a growing interest in PLM methods and tools. These trends, be for products or plants, conduct to a greater attention to downstream needs and requirements in terms of security, environmental impact and operation excellence. It seems that conditions may be brought together to be able to have an improved economic assessment of an industrial product in the terms reminded before, that means for a greater satisfaction of the needs with the available resources. The purpose of the round-table is to have a feedback of practitioners from product/plant industry and services on these trends mainly based on real cases in order to confirm, infirm or bring comments on these trends, on their maturity and speed of implementation Michèle Debonneuil Caisse des Dépôts et Consignations Michèle Debonneuil, as member of the board of the French institute of statistics (INSEE) and Inspector of Finances has been, between 2004 and 2007, advisor to the Minister of Employment, Social Solidarity and Housing, in charge of devising and implementing a national scheme to develop services rendered to individuals. Michèle Debonneuil has been previously an active member of the Economic Analysis Counsel and member to the Attali Commission. Since 2011, she is responsible, as designated by the prime Minister, by the Caisse des Dépôts et Consignations, for coordinating and assessing of networking experiences that must ease up the deployment of the new Quaternary Economy in France and its territories. Michèle Debonneuil is committing herself into the promotion of the networking revolution and the emergence of new numerical environments able to meet needs in completely different ways, offering new services,

3 contributing to the new Economic growth. Régis Faure Sales Director Energy, Process & Utilities Dassault Systèmes Overseeing Energy Process & Utilities Total Accessible Market to close, he works closely with sales channels to accelerate & diversify 3D Experiences IT Solutions in the Energy, Process & Utilities Industry. He has joined Dassault Systèmes in 2012 to take the role of Energy Process & Utilities Sales Director. Prior to Dassault Systèmes, he has worked for around 3 decades for Engineering Procurement and Construction companies in the area of Process, Power Generation, and Nuclear Plants. Educated and qualified as Mechanical Engineer, he has been involved in several new build or refurbishment construction projects as Project Manager, Projects Director then CEO of an Industry oriented Engineering Company. Guy Forax PLM Project Manager, Analyst & Senior Consultant Boost Conseil Guy FORAX, graduate engineer from Ecole Centrale Paris, began his career in He occupied successively engineer s jobs in high tech industry, then managing jobs in Software and Services Companies among which AT&T Group. For more than fifteen years he works as a consultant and an analyst in the PLM (Product LifeCycle Management) area. PLM consists in optimizing the various stages which lead from the idea to the delivery to the customer, within shortened time and in a mastered way, of products or services more innovating, of better quality, less expensive and corresponding better to the user's needs. During this time he has been leading successfully many missions in all the economic sectors. Beyond his occupations, Mr. FORAX is the organizer of the FPDMUG, association exclusively made up of industrial companies, which he launched in 1998 with DASSAULT AVIATION, RENAULT, RATP and GIAT Industrie, to encourage the exchange and the experience feedback in the field of the PLM/PDM He is also member of numerous Professional bodies and he is a usual speaker in the seminars devoted to his field of expertise : Administrator of AFNET, French association for the promotion of the e-business for B to B collaboration Organizer and chairman of PLM sessions of conferences at Industrie Paris and Industrie Lyon exhibitions and at MICAD

4 Author of several articles in CAD Magazine, l Usine Nouvelle, Harvest, JDN Solutions, 01 Informatique, The extent and the variety of the experiments accumulated by Mr. FORAX, enable him to quickly apprehend the activity and the business of the Companies which it accompanies and to develop with it within a very short delay, innovating and pragmatic scenarios which combine the strategic, organizational, human and technical aspects to perform the optimization of their processes. Yves Keraron Dr. Yves Keraron has begun his career with an experience of 10 years in Nuclear Engineering first as engineer in technological development of mechanical equipment and then as project director in innovative irradiation systems. Then he has created, as General Manager, a company in the field of technical information, documentation and archives (Nuclear power plants, nuclear fuel reprocessing plants, railway systems, aircrafts, launch vehicles). After the creation of consulting services in the organization of documentation systems to support business processes, he has developped services to define and to realize systems to structure, manage and share technical information content. He has moreover carried out a PhD work from 2003 to 2007 at IRCCyN of the University and Ecole Centrale de Nantes on the coupling of technical systems and information systems. He studied the use of digital documentation in the lifecycle of industrial products (military aircrafts) and plants (oil and gas industry) for operation and maintenance activities. Since 2007 he is contributing to various PLM projects in manufacturing and process industries as project manager, expert and consultant. He has published many papers on various subjects during its career on nuclear waste management, irradiation processing, documentation to support the dismantling of nuclear facilities, document structure and management, moreover during its PhD on digital repositories in international conferences and workshops like IDMME, LCE, CIRP, IESM and PLM international conference. Education : Ecole Centrale de Paris (1979), DEA de mathématiques statistiques (1979), PhD in Mechanical Engineering (2007) Williams Van-Herreweghe Total After my studies in Biology, I joined TOTAL in 1981 I spent 25 years in E&P (Exploration and Production) and meanly providing IS/IT support to all affiliates In 2005 I joined TOTAL Holding, where I designed and implemented mobility IT solutions for Smartphone access, VPN solution and WEB access for all TOTAL employees In 2007 I was one of the creators of Digital Innovation department for TOTAL Group. During this period, I promoted with enthusiasm Digital Plant vision and particularly 3D benefits for refineries, chemical plants & E&P assets.

5 I think 3D is a wonderful international language, an efficient way to understand complexity and a powerful collaborative tool Starting April 2013 I m driving and will develop a new approach to implement Asset lifecycle Management for E&P I am a happy daddy of three lovely children(now adult) and soon grand father Outside of my work, I spend my time gardening, travelling and try to capture the beauty of nature through photography.