Technology Panel. We re not chasing shiny toys!

Transcription

1 Technology Panel CHPA 2014 We re not chasing shiny toys! Use technology to improve the guest experience or improve our productivity! 1

2 How much times have changed! CHPA Technology Trends Is your company using a Customer Relationship Management system? 62.5% 37.5% Is your company using a reservation system? 50% 50% What Social Media outlets does your company actively use? 83% 83% 100% 17% What is the number one client demand for technology in your suites? 100% 2

3 Three Areas of Focus The Search Phase Property search process Tips to get found online Content Creation best practices In Field Reservation Software & Mobile Applications Client tracking and Reservation systems Mobile Devices used in the field Utilizing apps for improved workflow Why consider Web based and/or cloud software In Suite Functionality and Amenities Wireless Internet (WiFi) Smart home technology iphone controls ipad / Kiosk help areas Resident Portal access The Search Phase Are You Ready for Global Booking? 3

4 Property Search Process Emerging Trends The Paradigm Shift: Furnished Rental Housing has Gone Mainstream It s No Longer all about the GDS Social Media Creates Accountability 4

5 Social Media vine.co scoop.it facebook.com/paper flipboard.com topsy.com tumblr.com Monetary Models AirBnB Changed the Playing Field! 5

6 Tips to Get Found Online Brand Your Company Tips to Get Found Online Not On a Web Based Operating System? Upload Single Units on Multiple Platforms 6

7 Tips to Get Found Online Real Time Calendars Display for Instant Bookings Tips to Get Found Online International Visibility Global Portals Display in Foreign Countries 7

8 Content Creation Best Practices 1. Internet Traffic (Courtesy of Trulia) a) 2.6 Billion Users Search and Shop online b) 14 Million Search for Rentals 1X Week c) 98% of Visitors Searching for Rentals 1X Week d) Peak Time for Rental Searches is 6:00pm Local Time e) f) 2. Create a Responsive and Interactive Website a) Search for exact available apartments b) Online rental payments c) Online service requests Content Creation Best Practices Capturing the Guest Pictures, Pictures, Pictures! Staged photos convey It s too good to be true Transparency on all Availability Full Disclosure on Pricing, Extras, Seasonal Rates, etc. 8

9 Content Creation Best Practices 59% of rental customers book by Phone: Answer the phone at 6:00PM! Answer The Phone Please! Fun Ideas bombbomb.com piktochart.com pinterest.com twist.com pixelhub.me (pixelhub.me/corporatehousinglady) intercom.io key.me layar.com jelly.co zapier.com 9

10 Video and More onetruemedia.com animoto.com cycloramic.com slideshare.net ignitevideo.com for free account Reservation Software and Mobile Applications Are You Ready for Cloud Computing? 10

11 Define the following: B.Y.O.B? Bring your own Booze B.Y.O.D? Bring your own Device B.Y.O.A? Bring your own App BY DECADE 11

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15 Hardware size has decreased. Overall System Performance & Capabilities have increased. Demand for cloud computing is high. Globalize your workforce Allow your entire organization to access one application from anywhere in the world. Reduce spending Remove costly technology infrastructures and IT support. Improve accessibility You have access anytime, anywhere. 15

16 Units (in millions) Units (in millions) statista.com 16

17 Desktop PCs Laptops Tablets statista.com Are you getting the most out of today s technology? Key Benefits of Mobile Device Implementation Remote Access (anywhere, anytime, flexible) Real time Response Paperless Improved Quality Control 17

18 How do Apps improve daily workflow? Key Benefits of Mobile Application Implementation Time and money savings File sharing and real time access Reservation & Client Tracking Software Forms and reports Collaboration Photo management 18

19 Total Hours Saved per Year Yearly Savings going Paperless Employee Productivity (% increase) Dropbox Use to save and share photos, documents and videos from anywhere. Easily access your files from computers, smart phones or tablets and take your work on the go. Evernote Helps millions worldwide to remember anything that happens. Create notes, save notes and share your notes with others. Office ToGo Microsoft Office viewer, document and spreadsheet editor, PDF maker and file manager all in one app. Pages (Apple) Powerful word processor compatible with Microsoft Word. Read or create documents to share with Microsoft users. Numbers (Apple) Powerful spreadsheet app compatible with Microsoft Excel. Read or create documents to share with Microsoft users. Keynote (Apple) Powerful presentation app compatible with Microsoft PowerPoint. Read or create documents to share with Microsoft users. Docusign ink Sign documents and get signatures quickly and easily from your mobile device. Saves time eliminates the need to print, fax or documents and forms. Turbo Scan Turn your mobile device into a multipage scanner for documents, receipts, notes, whiteboards and other text. them as multipage PDF s or JPEG files. iannotate PDF Annotate your business documents and share them securely. Work Flowy Like a notepad with super powers. Allows you to take notes and easily manage your to do list. Collaborate and prioritize your list with others as well. YouTube Not just for cute kitten videos anymore. Use YouTube to store and share your company s how to videos and other instructional videos. 19

20 In Suite Functionality & Amenities What do our customers really want? 20

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