E-Business & E-Commerce

Transcription

1 Essentials of E-Business & E-Commerce Pokhara University : BBA, BBA-BI, BBA-TT & BCIS Tribhuvan University : BBA & BScCSIT

2 Contents Unit 1 Introduction Background... 1 Introduction to E-Business... 2 Global Business... 2 The Importance of Going Global... 3 Methods of Entry into Global Markets... 4 Concept of e-business... 4 Nature and Uses of E-Business System... 7 Scope and Components of E-Business Impact of E-Business Technology E-business Challenges The History and Development of e-business Electronic Data Recording Internet Communication Digital Products Existence of Ecommerce and E-business Garners Hype Cycle for Digital Commerce Disruptive and Continuous Innovation Technology Advantages of E-business Introduction to E-business Models E-Business IT Risks Legal Risks Managing Risk Transition from Traditional Business to E-Business Forces Driving Transformation to E-business Information and Data Handling in E-business Contributors for E-business Success Facilitators for Business Processes E-business and E-commerce E-business verses E-commerce Key Differences Between e-commerce and e-business Role of E-commerce in E-business-Issues and Prospects Contribution of E-business Technologies to Economic Growth and Productivity Contribution of e-business to Competitiveness Future of Ecommerce and E-business Introduction to E-Commerce Overview of Traditional Commerce... 41

3 Introduction to E-commerce Define Ecommerce on Different Perspective Functions of E-commerce E-commerce Applications A Brief History of Electronic Commerce Recent Trends in E-commerce E-Commerce Vs Traditional Commerce Impact of E-Commerce on Business and Consumers Benefits of E-commerce Limitation of E-commerce E-Commerce Terminologies and Fundamentals The Digital Enterprise Digital Economy Digital Divide in Business Brick to Click Mortar System E-tailing Procurement Spam Search Engines and the Internet Spamdexing Mobile Commerce Concept Components of M-Commerce Application of M-Commerce Why M-Commerce? Advantages and Disadvantages of MCommerce Difference between m-commerce and e-commerce Technology used on the Mobile Commerce Wireless Application Protocol (WAP) Web Clipping on a PDA Mobile Data Communications Some Popular Terms used on M-Commerce SIM (Subscriber Identity Module) R-UIM (Removable User Identity Module) G (3 rd generation) G Fourth Generation CDMA (Code-Division Multiple Access) MMS (Multimedia Message Service) SMS (Short Message Service) GPS (Global Positioning System) T-Commerce E- Commerce Framework Elements of E-Commerce Applications Information Delivery Servers Information Delivery/Transport and Ecommerce Application Consumer Access Devices... 71

4 The Network Infrastructure for Ecommerce Recent Trends in E-Commerce Workshop References Unit 2 A Business Model E-products and E-services Introduction to E-business Models E-products and E-services Business Model Types of Business Model E-Business Model Based on the Relationship of Business Parties Business to consumer (B2C) Model Meaning of B2C How does B2C works? B2C Models Online Services Capabilities and Functionalities of B2C Model Challenges in Implementing B2C Initiative Business to Business (B2B) Model Definition of B2B Commerce Types of B2B Markets Types of emarkets The ehub Concept Capabilities and Functionalities of emarkets Challenges in Implementing B2B Initiative Consumer to consumer (C2C) Model Consumer to Business (C2B) What is e Governance? An E-governance Model The Four Phases Online Services provided through E governance E-business Type based on the Relationship of Transaction Type Brokerage Model Aggregator Model Advertising Model Infomediary Model Merchant Model Manufacturer Model Affiliate Model Community Model Subscription Model Utility Model Value Chain Model Workshop References

5 Unit 3 E-business Technology Introduction Features of E-Business Technology E-business Technology Infrastructure Components E-business Hardware Technology Consumer Access Devices Information Repository Devices Information Security System Devices E-business Software Applications Technology ERP Software Operating System Software Web Browsers Software Web Design and Development Software Internet-access Software Applications Web Blogs and Blogging Electronic Mail or Feeds IPTV (Internet TV) Voice Over IP (VoIP) Widgets Atomization Internet and World Wide Web Technology The World Wide Web Hypertext Hypertext Transfer Protocol The Web Browser Internet Search Engines Uniform Resource Locator Hypertext Mark-up Language Multimedia Java, Applets, JavaScript and Interactivity Database Management Technology Customer Data Product Data Sales Data Marketing Data Types of Database Management System used in E-business Distributed Databases Centralized Database System Hypermedia Database Online Payment Technology IT/IS Evaluation and e-business The Social Consequences of E-business Technologies

6 The Impact of E-business Technologies on Social Relationship and Communities Workshop References Unit 4 E-business and Network Security E-Business threats and Security Technology Threats from Malicious Code Other Forms of Security Break Network Security The Main Threats to the Networking System Client Server Network Security Emerging Client Server Security Threats Threats to Local Computing (Software Agents and Malicious Code Threat) Threats to Servers Firewalls Types of Firewalls Data and Message Security Data Security Message Security Encryption as the Basis for Data and Message Security Encryption and Decryption Types of Cryptographic Algorithms Digital Signatures Certificates and Authentication Digital Signature and Certificate of Authority Practices in Nepal Encrypted Documents and Electronic Mail Privacy Enhanced Mail Standard Secure Socket Layer (SSL) SSL between Application Protocols and TCP/IP VPN (Virtual Private Network) Workshop References Unit 5 E-contracting & Electronic Data Interchange Introduction Electronic Contract Stages of E-Contracting Process Contracting Process on the basis of Business Phases Contracting Process on the basis of Legal Phases Generic Services for E-contracting Information The Electronic Negotiation Process

7 E-contract Archiving Enforcement Reconciliation E-Contract Framework Contract Subject Content and Structure Type of Agreement Contract Parties Processes Technology Essentials of an Electronic Contract Business Value of E-contracting Financial Values Strategic Values Stakeholder Values Risks Types of E-Contracting E-Contract Paradigm The E-contracting 4W Framework Structure of E-contracting Security in E-Contracting Security Goals Security Mechanism Digital Signatures Legal Rights of the Information Society Introduction to Electronic Data Interchange (EDI) What is EDI? Problems with the Traditional Information Interchange Difference in Paper based Business and EDI based Business How does EDI Solve the Problems Technical Requirements for EDI EDI Standards EDI Architecture Action Plan for Implementing EDI How does EDI work Value Aided Network (VANs) and EDI Comparing EDI and the Internet EDI and Electronic Commerce EDI and EDI over the Internet Costs in EDI Implementation Implementation of EDI The Future of EDI Applications of EDI EDI Application on Business International trade and EDI

8 Financial EDI Financial EDI standard Health Care and Insurance EDI Manufacturing / Retail Procurement using EDI Quick Response and EDI Legal Issues Security Issues in EDI What is Middleware? Workshop Unit 6 Electronic Payment System Conventional Payment Mechanisms Limitations of Traditional Payment Systems in the Context of Online Payments 235 Electronic Payment System Advantages and Disadvantages of Electronic Payment System Electronic Payment Process Characteristics of Payment System Types of Electronic Payment System Electronic Funds Transfer at Point of Sale (EFT/POS) Bank Networks Direct Data Entry Transactions Online Electronic Payment System Electronic Cash Electronic Cheque Electronic Credit Cards Smart Cards SET (Secure Electronic Transaction) SET Services SET Participants Requirements for a Payment System Security Requirements Privacy Requirements Implementation Requirements Other Requirements Risk in E Payment System Designing Electronic Payment Systems Mobile Payment (M-Payment) Comparison between the credit card, e-cash, echeque and smart cards 262 Digital Wallet Features Advantages of digital wallet Limitations of digital wallet E-payment System in Nepalese Banks Cash Payment Cheque/Bank Draft Payment

9 Telegraphic Transfer (TT) Payment Cards Payment Internet (Online) Mobile Payments SWIFT Remittance Inter-bank Automated Clearing House Payment Instruction/Standing Order/Debit-Credit Authority Postal/Money Order Barter System Opportunities and Challenges of E-payment in Nepal Infrastructure and Networks Financial and Economical Socio- Cultural Society for Worldwide Interbank Financial Telecommunication (SWIFT) 270 Workshop References Unit 7 Digital Marketing Concept Advantages of Digital Marketing Disadvantages of Digital Marketing Comparisons between the Digital and the Traditional Marketing Digital-Marketing Plan The Effects of e-business Technologies on Marketing Strategy Customer Retention and e-crm Stages of ecrm Marketing Applications of CRM Types of ECRM Benefits of E-CRM Measuring the Extent of Digital Marketing Activity Traffic Metrics Conversion Metrics Revenue Metrics Online and Offline Marketing Online Marketing Offline Marketing Switching from Offline to Online Marketing Digital Marketing Tools Internet Marketing The Origins of Internet Marketing Internet Marketing Today The Future of Internet Marketing Future Trends of Internet Marketing

10 Online Equivalents of Traditional Techniques Marketing Advantages of Marketing Drawbacks of Marketing Online Advertising and Pay per Click New versus Old Media Advantages of Online Advertising Pay Per Click (PPC) Search Engine Optimization Search Engines Benefits of Search Engine Optimization (SEO) Social Media and Viral Marketing A brief history of social networking Types of Social Media Aggregators Social Sharing Collaborative Creation Converging Media Why do people use it? Communicating on Social Media Rules for Social Media Communication Social Networking Personalities Viral Marketing Organic versus Controlled Viral Marketing Alternate Reality Games Astroturfing Steps of a Viral Campaign Benefits Risks and challenges Mobile Marketing Introduction A brief history of mobile devices and marketing Benefits of Mobile Marketing Mobile Marketing Techniques Workshop References Unit 8 E-business and Operation Management E-business and Operations Management Principles Electronic Logistic Management How e-logistics Differ from Traditional Logistics E-Supply Chain Management Purchasing and Procurement Procurement Steps in the Procurement Process

11 Purchasing Objectives of the Purchasing Steps in the Purchasing Process Difference between Purchase and Procurement E-Procurement E-procurement Model-Market Solution Buy-side e-procurement Sell-side e-procurement Marketplaces Model Auctions and Reverse Auctions e-procurement Model Auctions Reverse Auctions Independent Portal Model and Online Trading Communities Procurement Model Selection Overview of e-procurement Process E-tendering E-Cataloguing E-ordering and E-invoicing E-marketplaces Marketplace Deliverables Catalogue Management Market for eprocurement Service Provider Security Issues and Legal Affairs Security Issues E-Procurent Initiations in Nepal E-Procurement: Vision of Nepal Government E-Procurement: Strategy E-Procurement: Objectives E-Procurement Practices in Nepal Legal Framework Budgetary Provision Accounting and Auditing Principle Procedure and Practice Workshop References Unit 9 Online Distribution Background Components of a Distribution System Factors Affecting for Selection of Distribution Channel Environmental Factors Market Factors Product Factors Manufacturer Factors Intermediaries

12 Distribution Channel Design Types of Distribution Logistics Online Distribution Conventional Offline Distribution Hybrid Distribution Reasons for implementing certain hybrid distributional systems Electronic Software Distribution (ESD) Architecture for Software Distribution ESD Functions and Services Protection through Digital Watermarks Workshop References Unit 10 E-environment and Business Plan Business Environment Internal Environment Factors External Marketing Environment Micro Environmental Factors Macro Environmental Factors Electronic Business Environment (e-environment) SLEPT Analysis Economic and Competitive Factors Technological Innovation and Technology Assessment Approaches to Identifying Emerging Technology Business Plan Workshop Project Work References Syllabus Questions Collection

13