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Cornelius Evans
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1 US A1 (19) United States (12) Patent Application Publication (10) Pub. N0.: US 2006/ A1 Flinn et al. (43) Pub. Date: Jan. 19, 2006 (54) METHOD FOR BUSINESS LIFECYCLE MANAGEMENT (75) Inventors: Steven Dennis Flinn, Sugar Land, TX (US); Naomi Felina Moneypenny, Houston, TX (US) (73) (21) (22) Correspondence Address: MANYWORLDS, INC. 510 BERING DRIVE SUITE 470 (IP DEPARTMENT) HOUSTON, TX (US) Assignee: ManyWorlds, Inc Appl. No.: 11/153,632 Filed: Jun. 15, 2005 Related US. Application Data (60) Provisional application No. 60/587,370,?led on Jul. 14, Publication Classi?cation (51) Int. Cl. G06Q 90/00 ( ) (52) US. Cl /7 (57) ABSTRACT In accordance With the embodiments described herein, a method and system for development and implementation of business and process strategies is disclosed. The disclosed business and process strategies method is an integrative approach that includes the integration of strategic frame Works With corresponding value drivers, With business life cycle methods, including industry lifecycle, customer life cycle, product lifecycle, solution lifecycle, and process lifecycle methods, as Well as knowledge and content life cycle methods / 1 Business Lifecycle Strategy and Processes Industry Lifecycle and Scenarios 1120 Process Lifecycle Strategies Business Renewal Strategies and Processes 1135 (1050) / Solution Lifecycle 1140 Process 1130 Product Customer Lifecycle < : Lifecycle Management Management / 1) Knowledge and Content Lifecycle Strategy

2 Patent Application Publication Jan. 19, 2006 Sheet 1 0f 43 US 2006/ A1 Figure 1 Business Lifecycle Management (1000) 1110 / Business Lifecycle Strategy and Processes Industry Lifecycle and Scenarios _/ 1120 Business Renewal Strategies and Processes 1135 (1050) / Solution Lifecycle 1140 Process 1130 Product Customer Lifecycle < > Lifecycle Management Management i i i J / Process Lifecycle Strategies Knowledge and Content Lifecycle Strategy

3 Patent Application Publication Jan. 19, 2006 Sheet 2 0f 43 Figure 2A (prior art) 1210 US 2006/ A1 Competitive Dimension 2 Competitive Dimension 1 Figure 28 (prior art) 1220 Competitive Dimension 2 Competitive Dimension 1 Competitive Dimension 3

4 Patent Application Publication Jan. 19, 2006 Sheet 3 0f 43 US 2006/ A1 Figure 1230 (prior art) / Competitive Dimension 1 Competitive Competitive Dimension 2 Dimension 3 Figure 35 (prior art) 1240 Competitive _ Dimension 1 COmPEtItIVE Dimension 4 Competitive Com etitive Dimension p 2 Dimension 3

5 Patent Application Publication Jan. 19, 2006 Sheet 4 0f 43 Figure 4A US 2006/ A1 Business Lifecycle Strategy and Processes (1110) Competitive Dimensions and Framework (1200) Strategic Decision Framework (1300) V Evaluation Function (1320) I Decision Model (13 10)

6 Patent Application Publication Jan. 19, 2006 Sheet 5 0f 43 US 2006/ A1 Figure 4B 1320 Strategic Decision Framework Evaluation _/ (1300) Function l Decision Model 1311 (1310) 1318 l / \ \ Future j \ Actlon 1 Decision Action X J Current 1319 Decision Action 2 Expected Future Expected State(s) 1.x Future State(s) A Experimental Design and Inferencing (1340) 1314 V Expected Net Value of j Information of Action 1 _ 1331 \ Expected Net Value of. Information of Action 2 Attain Additional Information? Expected Net Value of Inf0rmat on of Action / EXDECtGd Net Value of --/ Information of Action 4 '

7 Patent Application Publication Jan. 19, 2006 Sheet 6 0f 43 US 2006/ A1 H g u re 5 Competitive Dimensions and Framework (1200) 1400 M I,7 specia'ty (a6 1430,, ' 1410 \ q}. I I, X? \, Degree of Differentiation 1440a \_ I I '89 I, 'éeee, ' we of Products I, I 940 & Services a $.56 \ $0 a 6 \ a r \\ 9 ; I a / \\ 60 x/ 1440b (Q-1 Commodity, 4 High Low 7 Complexity Degree of Complexity Streamlining of Value Chain \ 1420

8 Patent Application Publication Jan. 19, 2006 Sheet 7 0f 43 Figure 6 US 2006/ A MKDE... D 1 e?um m. m eep-x c 0 mm 5 dim w m w m... I, m c / 0 O c m, m,.m m. x x.m m O I r I 1 -> I I "Q0 Competitor 3 Hlgh Complexity Degree of Streamlining of Value Chain \ 1420 Low Complexity

9 Patent Application Publication Jan. 19, 2006 Sheet 8 0f 43 Figure 7 US 2006/ A1 Competitive Dimensions and Framework (1200) a Process Orientation > -----> 'Z Relationship Product Innovator

10 Patent Application Publication Jan. 19, 2006 Sheet 9 0f 43 Figure 8 US 2006/ A f 1545 Process Orientation > -.. > e "-2-" 1520 Relationship Network Owner 1525 Architect J Core Value Drivers Degrbe of Core Value Drivers J 1522 :12- glésn?ca wggzlff'ggg'tps Differentiation 1- Network Positioning. _ Throu h rocesses 2. Supply process leadership 3. Opt m z ng scope g k 3. Optimizing ef?clency k J Core Value Drivers Product 1. Product development 2. Branding Innovator 3, Distribution channels

11 Patent Application Publication Jan. 19, 2006 Sheet 10 0f 43 Figure 9 US 2006/ A / Process Orientation """" " Y l s Relationship Owner amazoncom mlvm 1522 Core Value Drivers Core Value Drivers 1. Customer relationships In: 1_ Network positioning 2. Dernariq Cham mgm 2. Supply process leadership 3- Optimizing Scope 3. Optimizing ef?clency 1532 Product Innovator

12 Patent Application Publication Jan. 19, 2006 Sheet 11 0f 43 Figure 10 US 2006/ A Relationship Owner Supply Network Architect Product Innovator

13 Patent Application Publication Jan. 19, 2006 Sheet 12 0f 43 Figure 11A US 2006/ A1 Business Lifecycle Strategy and Processes (1110) Strategic Position Determination (1600) 1610 < begin >/ V Formulate and Ask Business Questions 1620 / V 1630 Map Answers to Questions to Value Drivers V Calculate Strategic Position from Derived Value Drivers 1/ 1640 V end

14 Patent Application Publication Jan. 19, 2006 Sheet 13 0f 43 Figure 118 Business Lifecycle Strategy and Processes (1110) US 2006/ A1 Strategic Position Determination (1600) V Competitive Dimensions and Framework (1200) Strategic Framework (1500) Relations - in _ _--> Product Innovator Strategic 1550

15 Patent Application Publication Jan. 19, 2006 Sheet 14 of 43 Figure 12A Business Lifecycle Strategy and Processes (1110) US 2006/ A1 Competitive Dimensions and Framework (1200) Strategic Framework (1500) Supply Network Architect Innovator Strategic Decision Framework (1300) Strategic Position Driven Decisions (1650)

16 Patent Application Publication Jan. 19, 2006 Sheet 15 0f 43 Figure 12B;v Business Lifecycle Strategy and Processes (1110) US 2006/ A1 Strategic Decision Framework (1300) Strategic Position Driven Decisions (1650) < begin > 1660 w J Derive Value Drivers from Strategic Position " 1670 Map Derived " Value Drivers to Decision Variables V Determine Actions to Conduct \J 1680 end

17 Patent Application Publication Jan. 19, 2006 Sheet 16 of 43 US 2006/ A1 Figure 12C Business Lifecycle Strategy and Processes (1110) Competitive Dimensions and Framework (1200) Strategic Framework (1500) Supply Network Architect Value Driver to Process Mappings (1655)

18 Patent Application Publication Jan. 19, 2006 Sheet 17 0f 43 US 2006/ A1 Figure 12D Business Lifecycle Strategy and Processes (1110) Value Driver to Process Mappings (1655) < begin > 1660 ~ / Derive Value Drivers from Strategic Position Map Derived Value Drivers to Processes 1695 J Determine Actions Associated with Process Strategies end

19 Patent Application Publication Jan. 19, 2006 Sheet 18 0f 43 Figure 13 Business Lifecycle Strategy and Processes (1110) US 2006/ A1 Competitive Dimensions and Framework (1200) Strategic Framework (1500) _ > -_ Relations - p _ > Product Innovator Strategic Position Profit Model (1700) De Facto Standard Pro?t Model 1710 "\ Pro?t Margin Examples: Market Share Microsoft, Oracle Economics: Increasing returns to scale

20 Patent Application Publication Jan. 19, 2006 Sheet 19 0f 43 Figure 14 Business Lifecycle Strategy and Processes (1110) US 2006/ A1 Competitive Dimensions and Framework (1200) Strategic Framework (1500) Relations - - Product Innovator Profit Model (1700) Customer SoIutIons Profit Model _ Time Examples: GE, Amazon Economics: Economies of scope