OPERA Central Systems. Create success. integrated efficiency for hotel chains

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1 OPERA Central Systems Create success integrated efficiency for hotel chains

2 Introduction Stay on top with the cutting edge in management technology at your fingertips In today s highly competitive global hotel industry, having the right information and being able to apply it is crucial. With over 30 years experience in the hospitality industry, we understand the challenges you face every day. OPERA Central Systems solutions are the bedrock that hoteliers build their IT success on. Streamline processes centrally. Get a better overview of total property activities. Increase new business, Internet bookings and customer loyalty. Highly dependable. Completely integrated. Finely tuned. Powered by Oracle, the world s most robust and scalable database engine, OPERA Central Systems solutions deliver the accurate, timely information you need to run an international hotel chain more successfully. Profit from the speed and reliability of an unparalleled flow of well-sorted information that you can access from a single central point. The standardisation and automation that these solutions offer let you stay in control of a wide range of operations. Exactly what you need to get the edge on the competition. Exactly when you need it. OPERA Central Systems solutions gives you the single image inventory system and rate parity that is so sought after in the hotel industry. MICROS-Fidelio is the only provider of this level of integration in the industry. The solutions you choose can be seamlessly integrated with hotel applications at the property level such as Property Management Systems to ensure the optimal flow of information and effective inventory management across all distribution channels. The OPERA Central Systems solutions is not a single product offering, but a fully integrated suite of enterprise software solutions consisting of modules that can be easily expanded or added on at any time. Depending on the needs of your organisation it can be deployed in a seamless local, regional or global environment. MICROS-Fidelio offers scalable and flexible solutions. Choose the constellation that best fits your needs. We support various business models such as Software as a Service and Service Oriented Architecture. You can deploy our software solutions on property or in a hosted data centre environment. Hotel chains can opt for distributed, complex or single image inventory management. The main modules of the OPERA Central Systems solutions are: OPERA Reservation System OPERA Central Systems solutions are perfectly designed to meet the rapidly changing requirements of the global hotel industry. OPERA Electronic Distribution System OPERA Customer Information System OPERA Sales Force Automation OPERA Business Intelligence

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4 Central Reservations This level of integration is unequalled. One of the most high-capacity, feature-rich CRS systems available. David Barbieri, VP WestCoast Hospitality Corp.

5 Global inventory control and rate management through central integration Generate more demand and grow your revenue with the unprecedented integrated functionality of the OPERA Reservation System. Drive a central price strategy and quickly manage rates and inventory across all channels that contribute the most to your bottom line. This centrally managed computer reservation system helps hoteliers around the world sell more rooms, more efficiently. Seamlessly integrated with the entire MICROS-Fidelio software family, OPERA Reservation System acts as a central hub for the distribution of your hotel rooms. Tailored to the needs of the hotel group business, changes can be made easily apply advanced rate strategies and handle complex operations such as routing instructions and split charges, shared reservations, frequent flyer and loyalty programme memberships, negotiated rates and rate discounts. from headquarters and are then available to every property in your organisation. Profit from consistent pricing across all channels enable rate parity and last room availability. Take control of rate integrity and room availability in all distribution channels. Ready for international deployment, OPERA Reservation System delivers multi-currency and multi-language functionality. Rates can be dynamically converted from the local currency to any other. Property detail includes digital pictures, raster maps, rate and room type lists, nearby OPERA Reservation System is designed to create the most effective reservation flow for today s fast-paced reservation landscape. It ensures that you can easily handle any type of reservation, including individual, group and party, company, travel agent, multi-legged and multi-rate. attractions and point-of-interest information. These solutions are fully integrated with our industry-leading Property Management System either in the same database or interfaced between various databases or so-called multi-property clusters. Agents making reservations with this central system can The central inventory tool for the business needs of hotel groups Travel agencies all over the world automatically follow your latest rate strategy. Reservation call centres book directly in your property management system. Internet booking engines can be managed centrally. Online portals are linked to your database so that you can follow reservations in real time.

6 Electronic Distribution Next-generation connectivity more online bookings more easily Increase your reservation volume and gain more market share in the Internet portal and travel agency marketplace. Activate seamless availability to online booking requests. Over 500,000 travel agency terminals worldwide will be able to access your OPERA Central Reservation system. Profit from the speed and effectivity of our single-image inventory, a key issue for hotel operators needing to integrate online reservations with those from other channels. OPERA Electronic Distribution System allows you to connect directly to online portals, making your properties available to more potential clients. Centralise your approach to travel agency platforms such as Booking.com, Hotelzon, Expedia, Hotel.de and Venere. This will allow you to negotiate agreements that provide better website screen placement and more favourable terms. Increase profits with the cost-efficient interface through direct interaction with portal Take advantage of next-generation seamless connectivity to the travel agent market. This state-of-the-art interface connects your organisation to the four most important Global Distribution Systems: Amadeus, Sabre, Galileo and Worldspan. It allows travel agencies worldwide to access hotel inventory and prices in real time. Through this interface, your hotels are linked to more than 500,000 travel agency terminals worldwide. databases and customer demand. Thanks to OPERA Electronic Distribution solutions, we re now recognised in the industry as a leader in online distribution. Barry Hughes, VP Marketing WestCoast Hospitality Corp.

7 Indirect distribution Direct distribution Travel agencies Online portals Hotel website Telephone venere.com Central Systems Single/multi-property systems Version 6/7 Connect your properties to more channels with next-generation seamless connectivity. OPERA drives your online business using your own corporate identity. More international hotel chains look to OPERA to optimise their electronic distribution.

8 myfidelio.net Find flexibility OPERA Reservation System as Software as a Service MICROS-Fidelio gives you the maximum flexibility to run your business. That is why we offer OPERA Reservation System technology as a hosted Software as a Service in our specialised data centres. The service is called myfidelio.net and it reduces in-house IT activities and maintenance, allowing your hotel teams to focus on their core business. Smaller and medium-sized hotel groups often have different distribution requirements and skill sets compared to their larger counterparts. That is why we offer Software as a Service. Our business technology solutions support various business models on both the operational and capital expenses side. With Software as a Service there is then no need to buy a server, and software licences are sold as a monthly service. This way you always have the latest versions and updates installed throughout your entire organisation. myfidelio.net gives you all the unprecedented integrated functionality of OPERA Reservation System. It comes complete with interfaces to all MICROS-Fidelio Property Management solutions. myfidelio.net links hotels to the travel industry s four Global Distribution Systems: Amadeus, Sabre, Galileo and Worldspan. myfidelio.net also pro vides Internet distribution. It connects your hotel websites with Alternate Distributions Systems such as Expedia, hotelzon and booking.com. Web Services are available for hotels and hotel groups to build their own Internet booking engine front-end on the hotel s own website. Clients all over the world look to us to serve their IT needs. Our professional consulting, data centre infrastructure and several international service hubs give us the edge in deploying our solutions globally. Six data centres worldwide in conjunction with third-party vendors serve as hosting centres. The Frankfurt data centre and two regional service hubs cater to the current customer needs. That in turn has made us the number one provider of hosted solutions in our served industries.

9 Customer Information System Targeted satisfaction improved service for increased loyalty Customer loyalty is essential to long-term profitability. That is precisely why OPERA Customer Information System is designed to let you learn about your customers on a chain level. This OPERA module enables hotel groups to manage customer relations by consolidating databases from all properties into one central profile database. OPERA Customer Information System is a highly effective software solution that provides you with the targeted data you need to improve customer service. The module collects and manages individual guest information as well as travel agent, group, company and wholesaler profile information allowing you to implement effective marketing strategies and enhance hotel revenue. Active selling is simplified with the help of automatic profile sharing be tween properties and central operations. This data can also be extracted to third-party systems. Improve guest profile handling and customer recognition across all your properties. OPERA Customer Information System efficiently manages loyalty programme and frequent flyer partnerships at central levels. It also allows you to gather customer information from your website and merge profiles coming from multiple properties. The system consolidates stay information including cancellations, no-shows and revenue figures net of tax and across countries and currencies. The solution manages correct profile information across multiple languages and character sets including extended byte. It also allows central rate management and distribution into your Property Management System. Improve customer relations by consolidating profile information Identify your top 10 companies Target top 100 guests in a specific region Facilitate point and tier management Provide better guest recognition through address information, preferences, memberships, VIP level, and more

10 Sales Force Automation Power your people with the latest sales support tools Designed to maximise sales for the chain at large, OPERA Sales Force Automation is a central support tool for your regional or national sales team. Thanks to the integrated OPERA functionality, your sales manager has all the information he needs at his fingertips. Easily access all the pertinent information about an account. Manage and measure the efficiency of your sales force and marketing campaigns. Increase the effectiveness of your sales activities. The system allows you to set and compare targets for accounts and sales staff. Keep on track of account performance and support your team to meet deadlines and project milestones. Thanks to our industry-leading integration, your central and local sales teams can manage and exchange company, travel agent, source and contact profile information and activities. OPERA Property Management System s extensive rate handling features can be used centrally to determine discounts and distribute the appropriate rates to all your properties. Implement more effective lead management. OPERA Sales Force Automation communicates prospective business as leads. Depending on customer preference and hotel features, these leads are sent to the selected properties through an automated process. Keep on top of event and group sales with central function space management. Properties running OPERA Property Management and Sales and Catering enable the central sales force to view room and function space availability across the estate and book them directly. The Food and Beverage Meeting Agenda lets sales capture high-level meeting requirements and gives lead recipients the catering details they need to act on and place the business. Sales managers have all the information they need even on the move.

11 Business Intelligence Integrate insight the power of targeted information and analysis Knowledge is power. So take this opportunity to empower your hotels with the insights that will let you stay one step ahead of the competition. OPERA Business Intelligence is the only fully integrated standard Business Intelligence solution in the hospitality industry. Get a target overview of what is really happening in your organisation in order to improve the quality, speed and reliability of your daily business. OPERA Business Intelligence can rescue you from information overload and provide guidance as to which path is best for your organisation. Gain real insight into where revenue wins and losses occur in order to more effectively plan management strategies and marketing promotions. Take a closer look at the performance of departments and hotels within the chain for those working in day-to-day operations as well as for financial analysts and revenue managers. We provide you with the tools to enable you to analyse the impact of decisions made in order to create an action plan for the future. Integration is the key to centralised success. Even though there are dozens of business intelligence solutions on the market, none of them have our level of integration. OPERA Business Intelligence is based on standard Oracle data warehouse technology and custom-built to follow the logic of the OPERA data module, so no time is wasted in putting OPERA Business Intelligence to work in your enterprise. This is a distinct advantage over other systems. Our solution quickly gathers relevant data from other OPERA properties in your organisation, ensuring that the data is error-free and allowing you to analyse the data without having to export it into other systems. Fast and easy report creation. For all your hotels, wherever you are.

12 Find out more about what MICROS-Fidelio can do for you For more information about our OPERA Central Systems please contact us at About MICROS-Fidelio Serving the hospitality and speciality retail industries, we are the world s leading developer of enterprise applications. Our global presence and local support have helped us build a long list of references hotels, restaurants, conference centres, retail, stadiums, theme parks, casinos and cruise ships. We maintain an intense dialogue with colleagues throughout these industries. The result is a wide range of integrated software, hardware and business technology solutions and services. These help to optimise your operation and increase profits by providing your guests with a personalised service. MICROS-FIDELIO GmbH Europadamm Neuss Germany Phone: +49-(0) Fax: +49-(0) micros and micros-fidelio are registered trademarks of MICROS Systems, Inc. Certain product and company names appearing here may be the trademarks or service marks owned and/or registered by third parties. All other product and brand names are the property of their respective owners. Copyright 2009 MICROS Systems, Inc. All rights reserved.