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1 <Insert Picture Here>

2 ITIT 2

3 Gartner

4 ITIT Facebook-Siebel, Business on ipad, Larry Ellison, CEO John Chambers, CEO Mark Zuckerberg, CEO Steve Jobs, CEO Dick Costolo, CEO Eric Schmidt, CEO IT Enterprise IT IT Consumer 4

5 IT:, BIG DATA MOBILE COMPUTING EVOLUTION OF WORK CLOUD SILOS IT 5

6 CRM , DW OLTP CRM Analysis Sandboxbig data Big data BI BI - big dataoltp OLAP Big data

7 Oracle 2011 C-level SOA Oracle BI SOA ORACLE ExaLogic BPM Essbase in Memory OBIEE Foundation Identity Web JAVA OLTP TB+ PB+ Flash Cache RAC ODI R Ebteroruse For Hadoop Oracle Hadoop Loader OralceNoSQL Hadoop MapReduce 7

8 Big data Oracle Data Integrator Oracle NoSQL Database Oracle Tools for Hadoop Oracle Loader for Hadoop Hadoop Acquire Organize Oracle Enterprise Linux & Java VM Oracle Big Data Appliance 8

9 ITIT 9

10 SNS 10

11 11 SES / Face book

12 12

13 13

14

15 E-Commerce SNS SNS <Insert Picture Here> LBS QR

16 16

17 IT

18 Google Facebook Twitter 18

19 E-Commerce SNS SNS Social CRM dashboard A B (social Call center) 19

20 ATG Web ATG ATG Commerce ATG Commerce ATG Merchandising ATG Commerce Svc. Ctr. ATG Customer Intelligence ATG Adaptive Scenario Engine ATG Search ATG Knowledge ATG Self-Service Web ATG Content Administration ATG Optimization ATG Click to Call ATG ATG ATG Click to Chat ATG Winback CRM ERP 20

21 Web ATG Most dynamic web sites are data driven. For example, the example below highlights various components of a web page that are data driven Interruptive 21

22 AT&T AT&T AT&T AT&T Mobility B2Mobile ATG AT&T Premier AT&T MyWireless AT&T Uverse B2B 5 B2C B2B AT&T SKUHardSKUSoftSKU DigitalSKU 22

23 Internet () 23

24 2 3 / 1 WEB/WAP 24

25 SOA Web2.0 25

26 Mobile Market () LBS SMS 26

27 (MM & WEB) 27

28 28 Click2Call MM Web

29 Fatwire Commerce Internal Services Unified Business Management Multi-site Mgmt Marketing & Merchant Tools Optimization Services Cloud-based Services ATG Commerce Suite PRODUCTS PIM/ERP Product Catalog Pricing Media Field ORDERS OMS/WMS/ERP Real-time cross-channel inventory Real-time order status Warehouse management CUSTOMERS CRM/ERP Contact center Customer Information DB POS Social Commerce 29

30 WCMWEM WCM WEM 30

31 API / 31

32 32

33 () Architect Service Bus Business Owners Single View of Assets Harvesting Artifact Management SOA Designers and Developers Policy Attachment Proxy Pipeline Runtime Metrics Harvesting Auto Deployment IT Operations SLA Management Production Staging Policy Enforcement Integration Testing 33

34 : VIP.: A B.: : : A : : A : : A X Y Z : : X : : Y : : Z < >35 34

35 35

36 ITIT 36

37 IT IT 37

38 38

39 Oracle Fusion Applications( 11g Fusion Middleware BI Mobile Social 39

40 General Ledger Payments & Collections Financial Management Common Modules Accounts Payable Accounts Receivable Asset Mgmt Cash & Expense Mgmt Integrated BI, Social & Extensibility Human Capital Management Global Human Resources Workforce Compensation Global Payroll Workforce Lifecycle Mgmt Talent Review Work Benefits Performance & Goal Mgmt Integrated BI, Social & Extensibility Supply Chain Management Product Master Data Mgmt Inventory Mgmt Distributed Order Orchestration Cost Mgmt Global Order Promising Shipping & Receiving Integrated BI, Social & Extensibility Project Portfolio Management Procurement Customer Relationship Management Project Costing Project Control Project Billing Project Integration Gateway Project Performance Reporting Project Contracts Purchasing Procurement Contracts Self-service Procurement Supplier Portal Sourcing Spend & Performance Analysis Customer Master Incentive Compensation Sales Mobile & Outlook Integration Marketing Territory & Quota Mgmt Integrated BI, Social & Extensibility Integrated BI, Social & Extensibility Integrated BI, Social & Extensibility Financial Compliance Issue & Risk Manager Access Governance, Risk & Compliance Controls Transaction Controls Configuration Controls Integrated BI, Social & Extensibility 40

41 ADF VDC Oracle Fusion Applications Fusion Tap for Oracle Fusion Applications Preview at OpenWorld Fusion Mobile Sales Oracle CRM Disconnected Mobile Sales CRM On Demand Connected Mobile Sales Oracle PeopleSoft Mobile Inventory Management, Mobile ireciepts for Expenses Certification on the ipad coming with PeopleTools 8.2 Oracle E-Business Suite Mobile Field Service Applications - coming Oracle JD Edwards EnterpriseOne Releases 8.12 and 9.0 Supported on ipad Optimized Mobile Field Service Work Order Oracle Hyperion Performance Management Financial Management Analytics 41

42 Fusion CRM Fusion HCM Fusion Talent Database Service Java Service Data Service Security Service 42

43 cloud.oracle.com 43

44 Oracle Public Cloud Pick Service 2. Select Plan 3. Configure Service cloud.oracle.com 6. Use and Manage 5. Get Credentials 4. Submit Request 44

45 Oracle Public Cloud cloud.oracle.com Cloud Manager cloud.oracle.com 45

46 Oracle Public Cloud Explore your Cloud Fusion Explorer cloud.oracle.com Configure your Cloud Functional Setup Manager Enterprise Manager Extend your Cloud Fusion Extensibility cloud.oracle.com - 100% 46

47 Oracle Public Cloud Elastic Capacity Security Integration Database Machine Elastic Cloud 47

48 Oracle Public Cloud Database Cloud Service #1 Database - In the cloud Oracle DBMS Application SQL & PL/SQL Java & REST DataPump 27 Web-based Data, Schema, & Table-space 48

49 Oracle Public Cloud Java Cloud Service #1 Application Server - In the cloud Java SE & EE Application Java EE SOAP & RESTful Web Services Eclipse, NetBeans, & JDeveloper Tools Database Schemas 27 Fusion & Database 49

50 : Java +SOA Proprietary: APEX, Force.com, Appforce, Siteforce, vmforce Standards-based: Java, BPEL, SQL, XML, Web Services, etc. 50

51 Oracle Public Cloud Fusion CRM. Sales Planning Installed Base Accounts & Contacts Sales Prediction Territories Sales Management Quotas Commissions Forecasting Partners CRM Marketing Campaigns Goog Ad-Words & Web Leads Sales Execution Opportunities Sales Contracts Sales Intelligence Mobile Sales 51

52 Oracle Public Cloud Workforce Management Workforce Planning Lifecycle Management Workforce Prediction Workforce Intelligence Compensation Compensation Benefits Payroll Absence Human Resources Employee Self-Service Worker Directory Worker Portrait Mobile Self-Service Talent Management Performance Management Goal Management Talent Review Personal Profile 52

53 Oracle Public Cloud Oracle Social Network Social Network Enterprise Social Graph Facebook Linked-In Expertise Identification Document Sharing Workspaces Sharing Co-Editing Tags, Topics, Search Oracle Social Network Feeds Activity Streams Application Feeds Recommendations Conversations Real-Time Communications Discussion Forums Presence & Chat Conferencing Mobile Social 53

54 Oracle Public Cloud 30-day 54

55 Oracle Complete, Integrated, Open 55

56 (Exalytics) Oracle (Exadata) Oracle (Exalogic) SPARC SuperCluster 56

57 IT IT 57

58 WebLogic App App App App App JBoss WebLogic OC4J Tomcat WebSphere App App App App App Weblogic 4 4 WebLogic WebLogic WebLogic WebLogic WebLogic 58

59 59