Business Intelligence & Architecture

Transcription

1 Samen TOGETHER boeken WE ARE we A succes BESTSELLER Business Intelligence & Architecture UK OUG BI & Reporting tools SIG Emiel van Bockel - Bachelor Information Engineering - Master in Management & ICT - Mars / CHV / Digital - Tulip Computers ( 95) - Campina Melkunie ( 97) - Aviko ( 99) - Centraal Boekhuis ( 00) - since e - SAP - Oracle - Business Objects - OBIEE - BI Award (publics) winner Best speaker Computable seminar Keynote speaker European TDWI seminar Speaker Web seminar Oracle BI SIG - Articles: The success behind BI / Enterprise Warehouse Architecture - Oracle Journal of Management Excellent issue 4 - Speaker Gartner BI summit 2010 What does information do to a user? What does a user do with information? 2 Introduction Emiel van Bockel 1

2 History 4 Present Emiel van Bockel 2

3 BOOKS PUBLISHER CENTRAAL BOEKHUIS BOOK SELLER MONEY 5 Centraal Boekhuis Supporting success of our customers through excellent logistic services INTERNAL BUSINESS INTELLIGENCE EXTERNAL BUSINESS INTELLIGENCE 6 BI aligning with our mission Emiel van Bockel 3

4 7 Oracle Webforms (bespoke) Applications (financial) APEX (portal) OBIEE (management) PRD1 PRD2 PRD.. DM1 DM2 DM.. DATA WAREHOUSE BI VALUE STREAM 8 IT Architecture Emiel van Bockel 4

5 9 Demo BI as a Service ONLINE Reporting Management information Benchmarking 10 Demo BI as a Service Emiel van Bockel 5

6 ACTIONABLE Consistent Flexible Insight 11 ACTIONABLE CONSISTENT Information Functionality Layout 12 Consistent Emiel van Bockel 6

7 CONSISTENCY 13 Consistency FLEXIBLE Filters Sorting Zoom in / out 14 Flexible Emiel van Bockel 7

8 FLEXIBILITY 15 Flexibility INSIGHT Customers Products Markets 16 Insight Emiel van Bockel 8

9 17 Insight 18 Demo BI as a Service Emiel van Bockel 9

10 Publishers Very satisfied (enthusiastic) Score good to very good 75% of all publishers (500) live within 1 month They say they are better informed Commercial success the given target is realized 5 times faster ROI < 1 year 25% growth within the first year Users 600 Publishers 1750 Named users Award winning application BI As a Service 19 The success Emiel van Bockel: We got the tools We got the data We got the skills Publisher: I don t want a dashboard I don t understand such metrics I just want a flexible report 20 Lessons learned Emiel van Bockel 10

11 GROWTH Models Dashboards Graphics Dynamic reports Excel Fixed reports VALIDATION 21 Level of information What does a user want to know? Everything Especially, NOW! sql prompt> select all from database; 22 Usual start Emiel van Bockel 11

12 Nice, but can it be changed? Nice, but I don t know how to use it? 23 Usual end Hans Peter Luhn (1958): The ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal Butler Group : BI is concerned with the discovery of information, and its use to reduce the cost and increase the value of operational activity Forrester BI is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making. TDWI BI is the ability of an organization or business to reason, plan, predict, solve problems, think abstractly, comprehend, innovate, and learn in ways that increase organizational knowledge, inform decision processes, enable effective actions, and help to establish and achieve business goals." Howard Dresner : a set of concepts and methodologies to improve decision making in business through use of facts and fact-based systems. 24 Business Intelligence Definition Emiel van Bockel 12

13 Business doing business Intelligence it s about knowledge BI = Doing business aided by knowledge MATHIEU WEGGEMAN Kennismanagement: de prakijk IKUJIRO NONAKA / HIROTAKA TAKEUCHI The Knowledge creating company THOMAS DAVENPORT / LAURENCE PRUSK Working Knowledge 25 Redefine Business Intelligence Sense & Notion Experience Competence Attitude DATA INFORMATION KNOWLEDGE Facts Action KNOWLEDGE = I x ECA 26 Information Cycle Emiel van Bockel 13

14 Sales manager Hurry up, I am late! Racing driver With oversteer it will be ok! Courier Can I park my truck? Employee I am going to fill up my car first.. 27 Acting on knowledge 28 Decision making Emiel van Bockel 14

15 29 80 / 20 User Process Decision Information 30 User centric approach Emiel van Bockel 15

16 BI BPM 31 From BI to BPM EA BPM 32 From BPM to EA Emiel van Bockel 16

17 EA BPM BI 33 Three different worlds Process prior to information BI BPM EA Information prior to process Own structured way 34 Three laws Emiel van Bockel 17

18 BPM EA BI Definition of activities and processes Definition of structure and requirements to combine Definition of data and information Granulair Consistent Ambigu Listening Business knowledge Workflow presentation Modeling & Analyses Information Presentation 35 Zoom in EA BI Definition of structure Definition of and data and INFORMATION information requirements to combine 36 Information Emiel van Bockel 18

19 1 Business definition 1 Multiple tables 37 Enterprise Architecture 1 Business definition 1 Multiple tables 38 Business Intelligence Emiel van Bockel 19

20 BUSINESS INFORMATION MODEL Business Intelligence Enterprise Architecture Dimension Information object Transformation logic Transformation logic Consolidation Table DWH PRODUCTION 39 Simplicity CUSTOMER SERVICE PRODUCT CONTRACT ORDER PRODUCTION DELIVERY INVOICE EMPLOYEE RESOURCE LOCATION 40 Example Business Information Model Emiel van Bockel 20

21 BPM EA Definition of activities and processes ACTIVITY Definition of structure and requirements to combine 41 Activities Business function 1 Multiple screens 42 Enterprise Architecture Emiel van Bockel 21

22 Business Process Multiple screens / documents 43 Business Processes BUSINESS FUNCTIONAL MODEL Business Processes Business process Business function Enterprise Architecture Composition logic Decomposition logic Workflow Application PRODUCTION PRODUCTION 44 Simplicity Emiel van Bockel 22

23 Strategy Management Innovation Projects Distribution Marketing Sales Administrative Services Order management Transport Wholesale Information Services Financial Services Facilities IT HR Finance 45 Business Functional Model Process (controlled) System (managed) Network (adopted) Continuous accelerate (optimized) Customer/ product (ad-hoc) EFQM CMM SIX SIGMA etc.. 46 Maturity models Emiel van Bockel 23

24 BUSINESS FUNCTION = business activity BUSINESS PROCESS OUTPUT order to cash Customer to customer performance 47 Process versus function Process = start to finish Function = operating activities 48 Process versus function Emiel van Bockel 24

25 BUSINES INFORMATION MODEL BI BUSINESS FUNCTIONAL MODEL BPM EA 49 Combine strenght User Models Dashboards Graphics Function/Activity Dynamic reports Excel Fixed reports Decision Information 50 Project stepstones Emiel van Bockel 25

26 51 CB Business Intelligence Portal 52 Demo Internal BI Emiel van Bockel 26

27 Internal BI Portal 53 Centraal Boekhuis BI Portal 54 Demo Internal BI Emiel van Bockel 27

28 Models Strategy Management Innovation Projects Dashboards Graphics Distribution Dynamic reports Excel Marketing Sales Administration Services Order management Transport Wholesale Fixed reports Information Services Financial Services Facilities IT HR Finance 55 Step 1 Models Strategy Management Innovation Projects Dashboards Graphics Distribution Dynamic reports Excel Marketing Sales Administrative Services Order management Transport Wholesale Fixed reports Information Services Financial Services Facilities IT HR Finance 56 Step 2 Emiel van Bockel 28

29 Models Strategy Management Innovation Projects Dashboards Graphics Distribution Dynamic reports Excel Marketing Sales Administrative Services Order management Transport Wholesale Fixed reports Information Services Financial Services Facilities IT HR Finance 57 Step 3 Edu cation Markets Retail Book seller Non Books Customers Products Tran sport E- Books T&T Services PTO 58 Future plans (external) Emiel van Bockel 29

30 EA Communcation Governance Aligned Functionality Aligned Information Factor of Performance Factor of Service Easy Future Roadmap BFM BI 59 BI & Architecture, a successful practice Business Intelligence It s not about gathering information and hope you can find a decision to make It s about gathering decisions and hope you can find information to create 60 Mental snack Emiel van Bockel 30

31 Blog: Twitter: bifacts 61 Q&A Emiel van Bockel 31