YARDI Marketing Suite. Smarter Solutions for Places that Matter

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1 YARDI Marketing Suite Smarter Solutions for Places that Matter

2 Places that Matter Every day you are interacting with prospects and residents who are looking at your community as a place to call home. We understand your commitment to providing the best service possible to your customers. Our smarter solutions help you do just that while making your job easier, allowing you to focus on resident retention and turning more leads into leases. Places that Matter to You, to Your Customers, to Us

3 SMART YARDI Voyager SMARTer YARDI Voyager plus the YARDI Marketing Suite YARDI Marketing Suite RENTCafé 3 PopCard 7 Leasing Pad 11 Call Center 15 YARDI Marketing Suite Part of the Yardi Multifamily Solution Dashboards Prospect Portal Marketing Portal Screening ILS Insurance Business Intelligence Consumer Leasing Operations Accounts Payable GL GL Accounts Receivable Revenue Management CRM Mobility Rent Collection Utility Billing Maintenance Procure to Pay Marketing Analytics Resident Portal Call Center Leasing Social Media Business-Wide Solution including Comprehensive Marketing and Resident Services with Mobility The Yardi Multifamily Solution is a single business-wide solution with mobility that includes the Yardi Marketing Suite, our innovative suite of products supporting front office marketing and leasing functions and competitive resident services. Reputation Managment Voyager Marketing Suite Multifamily Suite

4 Marketing Suite Key Benefits Social media marketing and reputation management attracts prospects and lowers marketing costs Real-time lead identification, evaluation and tracking means that every lead is fully serviced Mobile end-to-end leasing and resident services from a tablet Online renewals, payments and maintenance requests ensures maximum resident retention and satisfaction Integration with Voyager delivers real-time information access and data accuracy Expand your marketing reach and deliver outstanding prospect and resident services with the innovative Yardi Marketing Suite the only solution supporting leasing managers throughout the entire leasing and resident lifecycle, whether at their desk or out in the community, with complete mobility. Yardi 1

5 RENTCafé Key Benefits Fulfills all your online property marketing and resident service needs from one platform Maximizes leads with social media marketing and reputation management tools Helps you connect with prospects and turn leads into leases Expedites the leasing cycle with complete online lease execution and renewals Adds efficiency and heightens prospect and resident satisfaction with mobile apps Attract leads. Turn leads into leases. Deliver outstanding service to retain residents. RENTCafé is an end-to-end marketing and leasing solution featuring social media marketing and reputation management, plus full online leasing, rent payments, and maintenance requests. 2 Yardi Yardi 3

6 RENTCafé Attract prospects with engaging property marketing sites and full online leasing, retain residents with convenient online payments and maintenance requests, plus gain trusted referrals via social media and reputation management. RENTCafé also features mobility for your leasing consultants, allowing them to turn leads into leases faster. Reputation Management Many renters now research your properties and company online before contacting you. The RENTCafé Reputation Management program helps to ensure an accurate first impression. Using this tool, your staff can track, review, and manage online ratings from Yelp, Facebook, Apartment Reviews, Apartment Ratings and Renters Voice. The program also tracks corrective action taken on problematic reviews. Social Media Marketing The RENTCafé Social Media Marketing program taps into your residents social networks to increase your prospective audience and lower your marketing costs. Built into your RENTCafé resident portal, the program expands your online presence and incentivizes residents to give trusted referrals to friends, family, and colleagues. Online Leasing and Resident Services RENTCafé is your one stop for full online leasing services and resident services. Prospects enjoy complete online lease execution with electronic signature, and our resident portal provides in-demand services to increase renter retention. Also available as a mobile app, the resident portal allows renters to easily, securely, and instantly update their resident profiles, view balances, make payments, and submit maintenance requests with photos and voice memos. With our social media management tools, you can post conveniently to Facebook and Twitter from one central hub. RENTCafé features Facebook apps that allow you to deliver prospect portal features including unit availability and online leasing directly from your property s Facebook page. Optimized for iphone and ipod Touch, our RENTCafé Resident and Apartment Search by RENTCafé apps provide instant results for prospects and residents on the go. Complete online lease execution presents prospects with real-time pricing and unit availability along with self-service screening and renter's insurance fulfillment. Residents can conveniently pay rent and other charges online. ILS Data Syndication Manage your entire digital marketing program in one convenient place with our Internet Listing Service (ILS) syndication tools. Using your property data in Voyager, RENTCafé allows you to automatically update your online property listings at all of your Internet listing services nightly with current pricing, photos, amenities and more. Property Marketing Sites RENTCafé property marketing sites provide appealing, clean designs, easy-to-use features, large photo displays, and convenient mouse-over floor plans to give prospects vivid online community tours. Complete Integration Seamless integration with Voyager and Leasing Pad presents prospects with real-time pricing and unit availability, along with self-service screening and renter s insurance fulfillment when used with Yardi RENTmaximizer, Yardi Resident Screening and ResidentShield Protection Plan. Key Features Reputation management and resident referrals using social media Prospect portals with complete online leasing with lease execution Resident portals with online payments, maintenance requests, and lease renewals ILS data syndication with nightly data feeds to keep online advertising current and accurate Property marketing sites and apartment listings with a seamless online customer experience Full mobility and complete integration with Voyager and Leasing Pad Available on the 4 Yardi Yardi 5

7 PopCard Key Benefits Optimizes the leasing process and provides true ROI analysis Ensures staff accountability and process consistency Convert more leads into leases, improve retention, gain visibility into your leasing office, and maximize marketing ROI. Eliminates manual data entry and duplicate records Provides accurate reporting on leasing and campaign performance 6 Yardi Yardi 7

8 Yardi PopCard Promptly turn leads into leases, gain visibility into the performance of your leasing team, and identify the most effective advertising sources for your properties. Fully integrated with Yardi Voyager, Yardi Call Center and Yardi Leasing Pad, PopCard automatically delivers vital lead information directly to your desktop or tablet. Accurately Track and Manage Leads With PopCard, automated workflows channel daily leasing and CRM activities into one integrated, transparent system so you have total visibility into your leasing office. PopCard tracks your advertising sources with complete accuracy to reveal how your marketing dollars are performing. As a result, you can capture and track every lead efficiently, make your advertising more productive, and cost-effectively increase conversion rates. Maximize Leasing and Retention Improve Sales and Employee Performance Analytic reporting on agent performance, property positioning, and the effectiveness of your marketing campaigns provides timely information to effectively manage your leads and contacts, sign more leases, and improve your team s performance. With PopCard analytics, you can turn accurate data into actionable information that increases your ROI. Key Features Real-time lead identification, evaluation, tracking, and management Call, , chat, and walk-in information entered in PopCard is automatically populated in Voyager Automated workflow ensures every lead is serviced from end to end Leads can be automatically shared with sister properties while viewing real-time availability Accurate reporting on marketing spend, employee performance, traffic patterns and more Full integration with Voyager, Call Center, and Leasing Pad PopCard provides real-time notification of all leads straight to your desktop or tablet. Your staff will instantly know the contact s advertising source and phone number or address, along with other valuable lead information and they will be guided step-by-step to efficiently service the lead from end to end, with daily task alerts provided in a convenient calendar view. Real-time leads with advertising sources, queue data, and reporting. Integrates with Yardi Call Center and Yardi Leasing Pad for lead alerts instantly at your fingertips Property performance details, with accurate tracking of marketing campaigns. 8 Yardi Yardi 9

9 Leasing Pad Key Benefits Mobilizes the entire leasing cycle on a tablet via an intuitive user interface and icon-driven menus End-to-end mobile leasing and resident support from your tablet, with instant access to Voyager data. Offers real-time lead tracking and management through Yardi PopCard Supports resident services including move-ins, move-outs, lease renewals and availability of sister properties Provides operations and leasing dashboards with analytics from Yardi Voyager Frees leasing managers from their desks to complete any leasing task from any location! 10 Yardi Yardi 11

10 YARDI Leasing Pad Save time, boost efficiency, and increase renter satisfaction by taking your leasing and resident support workflow mobile with Yardi Leasing Pad. Yardi Leasing Pad pulls the contact, lead, lease, resident, and property data housed in your Yardi Voyager system and packages it in an intuitive and mobile format for your leasing consultants. From their tablet, leasing consultants can easily step a prospect through the leasing cycle from initial contact through online lease execution, and promptly and effectively assist residents during move-in, move-out, lease renewal, or maintenance request without being tied to a desktop. Mobile Leasing Management Designed for the tablet, Yardi Leasing Pad delivers the entire leasing workflow, so there is no lost time between a community tour and the lease execution process. Integration with Yardi PopCard adds further value by providing realtime lead notifications, tracking, and management, so your leasing consultants can identify prospects before they step foot on your community. There is no setup or configuration required; simply sign in with your existing Voyager user name and password from any web browser. Instant Response and Assistance Yardi Leasing Pad pulls the contact, lead, lease, resident, and property data housed in your Voyager system and packages it in an intuitive and mobile format for your leasing consultants. Dashboards featuring up-to-the-minute operations and leasing data, as well as residential analytic reports with drilldown, ensure your staff provides accurate information to your prospects, applicants, and residents from anywhere, anytime. By putting information at your fingertips, Yardi Leasing Pad helps you convert more prospects into residents, and retain your current residents, to optimize your rental revenue. Access your dashboards, contacts, leads, calendar, and leasing activity with a single tap. Key Features Mobilizes lead tracking and management with PopCard Instant access to unit availability and lead transfer for all sister properties via RENTCafé Operations and leasing dashboards featuring data from Voyager No setup or configuration simply sign in with your Voyager user name and password Integration with PopCard, RENTCafé, and Yardi Call Center ensures lead capture from all possible sources Smarter Interaction Benefit from the workflow efficiency and competitive advantage provided by an end-to-end tablet leasing tool. All the leasing activities and resident support you perform at your desk, you can now execute from any location including real-time rental pricing, applicant screening, and renters insurance fulfillment when combined with Yardi RENTmaximizer, Yardi Resident Screening, and ResidentShield Protection Plan. View property listing details, lead data, and resident service requests on your tablet. 12 Yardi Yardi 13

11 Call Center Key Benefits Always there for your prospects and residents with on-demand, 24/7 call center, live chat, and response by our experienced property management and leasing professionals Calls recorded for playback directly from Yardi Voyager for quality assurance Call center staff is trained on your properties key selling points for prospects and policies and procedures for residents Complete lead-to-lease reporting and smart analytics for unprecedented visibility into the effectiveness of your property marketing strategy An invisible extension of your leasing and management office beyond the limits of your onsite team. Designed to be invisible to your prospects and residents, and transparent to you, with all activity happening directly in your Voyager system to provide lead-to-lease visibility. 14 Yardi Yardi 15

12 YARDI Call Center An extension of your leasing management office, Yardi Call Center is a full service solution that increases property occupancy by eliminating missed sales opportunities, and promotes resident satisfaction by providing timely assistance. Yardi Call Center agents have immediate access to resident and property information, including real-time unit availability and pricing. Consisting of experienced property management and leasing professionals, the Yardi Call Center team is motivated to engage your prospects, complete rental applications, and deliver high quality service to your residents. By leveraging information from Yardi Voyager specific to your community, Yardi Call Center acts as an extension of your leasing office 24 hours a day, 365 days a year. FOLLOW UP AND CLIENT SATISFACTION LEASING SUPPORT YARDI Call Center RESIDENT SUPPORT Maximize Resident Retention Yardi Call Center provides superior service to your residents so you won t miss an opportunity to renew a lease. When residents call, they receive prompt and professional customer service that promotes satisfaction and boosts the property s overall resident experience. Because Yardi Call Center is seamlessly integrated with Voyager, agents enter maintenance requests and credit card payments directly into your property management system in real time. Agents will leverage notes and history within Voyager to offer the best customer experience in answering questions and resolving issues. No other call center can offer that. The Yardi Call Center team consists of experienced, trained property management and leasing professionals who provide your prospects and residents with superior service. Key Features 24/7 phone and live chat response All calls are recorded for playback; all guest cards, applications, maintenance requests, and payments are entered directly into Voyager Prospects receive key selling points of your properties, availability, and pricing as well as have the ability to set appointments Residents receive prompt attention for emergencies, work orders, and status of payments Full integration with Voyager and PopCard CLIENT REPORTING SET UP AND TRAINING VOYAGER INTEGRATION ANSWERING SERVICE Maximize Marketing Dollars Yardi Call Center technology tracks and logs the marketing source of each call. This capability, along with reporting tools, allows your company to analyze the impact of your marketing dollars so you can refine and reduce spending and maximize ROI. Detailed call and marketing source reports enable you to redirect dollars to the most effective marketing vehicles. Yardi Call Center is an extension of your management office that ensures you never miss an opportunity. Integrates with Yardi PopCard and Yardi Leasing Pad for lead alerts instantly at your fingertips 16 Yardi Yardi 17

13 Leading Business-Wide Real Estate Management Software and Services At Yardi our mission is to provide our clients with superior products and outstanding customer service, while we take care of our employees and the communities where we work and live. With that commitment, Yardi leads the industry in providing full business software solutions for real estate investment management, property management, financial accounting, asset management, and ancillary services. Organizations like yours have been using our proven and mature software with confidence for decades. Yardi Systems, Inc. 430 South Fairview Avenue, Santa Barbara, California phone: Yardi Systems, Inc. All rights reserved. All other trademarks are the property of their respective owners. Printed on recycled paper. MS-BOOK-11x8.5 05/16/2013