When the Status Quo Means Getting Left Behind. Accelerating Analytics Platform Adoption through Evolving Technology

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1 When the Status Quo Means Getting Left Behind Accelerating Analytics Platform Adoption through Evolving Technology

2 Evolve & Meet the Future of Business Big data is changing the way businesses operate at a frenetic pace. Data insights are the backbone of disruptive newcomers such as Airbnb, Uber, Waymo, Warby Parker, Casper, and many others. Business leaders at legacy organizations know that adopting new data-driven business models is essential for survival. WebbMason Analytics transitions Fortune 2000 enterprises from using standard business intelligence practices to employing advanced analytics. As strategic planners, data scientists, and cloud experts, we can guide your technical evolution and accelerate your growth. We also help you transform your internal processes and build your analytics team. This usually means assisting employees as they adapt to the new technology and onboarding expert hires. Introducing an analytics platform brings exciting opportunities for technical employees. We meet amazing, open-minded professionals from across silos who want to adapt their SQL, Python, and other skills for the cloud and advanced analytics tools. Todd Jones, SVP, WebbMason Analytics 2

3 Should You Consider an Analytics Platform? An analytics platform offers new and better ways to solve business problems with information. Unlike standard data warehouses, which are based on structured historical information and tied to business functions, an analytics platform can process internal data from across silos, locations, and time frames along with external data from outside the walls of your business. Over the last decade, the cloud platform experts at WebbMason Analytics have implemented a wide variety of analytic platforms in health care, retail and other industries. These platforms are generally implemented based on one of the following business drivers: An Analytics Platform offers enterprises considerable benefits: A data lake brings all your data together in a managed and secure environment. An analytics platform makes deploying analytics into production seamless. Technologies are scalable and new solutions can be implemented quickly. A common set of tools for queries and reporting brings speed and standardization to business processes. Powerful processing means employees can generate insights quickly. System modernization: Enterprises ready to move from legacy mainframes, data warehouses, and standard business intelligence to cloud technologies and advanced analytics can benefit from modernization. For these from-scratch projects, we design the system and architecture from the ground up using the most appropriate cloud-native tools and applications. Cost management upgrade: Organizations running traditional on-premise systems realize significant cost savings when they move to the cloud. Answers to complex business questions: When a business unit needs to track fluctuations in competitor pricing, implement on-demand inventory control or identify fraudulent claims, an analytics platform can offer the flexibility, processing power, and data accessibility to provide the answers. 3 3

4 Business Benefits An analytics platform is a collection of advanced technologies designed to store, process, mine, and report. Here are some of the key benefits your business gets with an analytics platform: COST EFFECTIVE TECHNOLOGY: An analytics platform safely stores and processes enormous quantities of data for a fraction of the cost of traditional technologies. Modern analytic platforms increasingly leverage serverless computing, further decreasing the technology cost. COMPLIANCE FRIENDLY: Data management can be designed for compliance with your industry s requirements. By comparison, enterprises that allow employees to process data on laptops using Excel, expose their data to security risks and auditing problems. DATA INTEGRITY FOR REPORTING: Dashboards and other visualization tools have the processing power to return fast and accurate results using the latest information. PRODUCTION DATA PROTECTION: Mirroring your data on the cloud allows for safe exploration and analysis. It protects your day-today operations data from performance outages caused by an unintentional query bomb or accidental source The cloud is inexpensive, scalable, and offers incredibly flexible processing power. It is almost always the best option. Todd Jones, SVP, WebbMason Analytics data modification. 4

5 Components of an Analytics Platform An analytics platform is an integrated collection of tools designed to execute queries, empower data mining processes, and store and manage a wide range of data types. Roles & Skills Tools & Programs Architecture Data analyst Quicksight BUSINESS INTELLIGENCE Reporting & dashboards DATA ACCESS Interactive queries & data processing Inexpensive processing power Amazon Athena Amazon Redshift Data scientist (Python, R) Data analyst (SQL, Bi) DATA ENGINEERING & DATA SCIENCE Workbench for exploring data Machine learning deployment Cost effective, large-scale batch processing engine Lambda EMR Batch Data engineer (Python, R, SQL) DATA STORAGE Data lake Inexpensive storage Amazon S3 Dynamo DEVELOPMENT OPERATIONS Data & analytics governance Monitoring & auditing DevOps Platform architect CloudFormation Amazon CloudWatch Config CloudTrail CODE LIFECYCLE MANAGEMENT Continuous integration & analytic deployment CodeBuild CodeCommit CodeDeploy CodePipeline Stakeholders & information consumers 5 5

6 CLIENT SUCCESS STORY: Global Vehicle Rental Organization Analytics Platform Implementation More capabilities + Improved efficiency + Cost optimization We developed a central analytics hub for a global vehicle rental organization. Data scientists and engineers, departmental business analysts, regional managers, rental location employees and other stakeholders all use the new platform. WHY THEY SELECTED WEBBMASON ANALYTICS We had successfully implemented a variety of valuable analytics solutions for specific business units. We have a reputation for helping legacy organizations develop robust strategic plans designed to evolve technology and business processes. We have a track record for implementing sophisticated analytics platforms. We have a highly specialized, multi-disciplinary team of analytic experts. We understand the end-to-end analytic development process, from data ingestion to insights. 6

7 DATA SECURITY: We build robust security into every analytic What We Delivered platform to make sure your data doesn t fall into the wrong hands. DEVELOPMENT + Requirements analysis Centralized storage, common tools, more processing power, and flexibility + Technology assessment + Cost justification + Architecture development Solutions, software, data, and security + Agile project plan DEPLOYMENT + Architecture implementation + Tool configuration + Data ingestion to the data lake + Cleaning & processing data + Migration to data lake deployment SELECTED CAPABILITIES + Compiling customer 360s + Optimizing pricing + Predicting inventory needs + Maximizing marketing spend Authentication: Usernames and passwords ensure only those who have permission can access specific information. Authorization: Data within the Analytic Platform is stored across zones, ensuring only those with permission can access data. Encryption: We always allocate computational resources to keeping data secure whether it is in storage, being accessed or moving between applications. ACCELERATING ADOPTION: WebbMason Analytics has helped organizations to strategically plan and implement analytics platforms. Our strategic plans are robust because we know what products work well together. Moreover, because we are not tied to any brand or vendor, we have the freedom to specify the best products every time. 7

8 Partner with WebbMason to accelerate your analytics evolution WebbMason Analytics is a fast-growing consultancy offering our clients strategic and tactical support. We specialize in migrating Fortune 2000 organizations from traditional business intelligence to advanced analytics. Our tight-knit multidisciplinary team of problem solvers is focused on measurable ROI from analytics, data science, cloud computing, and big data. Whether we are specifying and/or implementing the latest technology platforms or data science models, our approach is transparent and aimed at helping, educating and motivating our stakeholders in the c-suite, analytics, and IT departments. TODD JONES CHIEF ANALYTICS OFFICER direct line: (412) office line: (443) tjones@webbmasonanalytics.com WEBBMASON ANALYTICS 53 Loveton Circle Suite 201 Sparks, MD webbmasonanalytics.com 8