Live Business. Connected World. SAP at Mobile World Congress 2017

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1 Mobile World Congress Fira Gran Via in Barcelona, Spain February 27 - March 2, 2017 Live Business. Connected World. SAP at Mobile World Congress 2017 Booth 3N31, Hall 3

2 Table of Contents Opening Message 3 Powering the Connected World 4 Engaging with SAP at MWC 7 Complimentary Pass 8 2

3 SAP at Mobile World Congress Live Business. Connected World. On behalf of SAP, I would like to invite you to join us at Mobile World Congress, February 27 - March 2, 2017 in Barcelona. In an era of massive digital transformation that is impacting every industry, we know you are exploring new ways to deliver innovative business models, transform how your run your business, and engage more effectively with your customers. At this year s Mobile World Congress, SAP will be showcasing how we are working with some of the largest global companies to do just that transform their business in the digital era. I encourage you to join us (Hall 3, 3N31) to see how we are delivering innovations in IoT-driven services, big data insights, customer engagement and commerce and much much more. While at the stand, explore our Connected World showcases, get hands-on demos of our solutions, discover transformative native ios apps for your SAP applications, and meet 1:1 with SAP executives and experts to learn how we can uniquely help you and your business. If you can t attend Mobile World Congress this year, you can always join us virtually at and through our social channels where we will have live coverage for the event. In the meantime, if there is anything my team can do to make your MWC experience more enjoyable, please let me know. Thank you and looking forward to meeting many of you in Barcelona! Regards, Pat Bakey President Industry Cloud, SAP 3

4 SAP at Mobile World Congress: Powering the Connected World Come visit the SAP stand (Hall 3, 3N31) and experience how SAP is working with its customers and partners to enable the connected world. Immerse yourself in showcases that highlight how industry lines are blurring and global brands are delivering innovative new services to meet and exceed the needs of their customers. Showcase, Network and Meet SAP s presence at Mobile World Congress is designed to showcase our solutions that are helping drive the digital transformation of customers and partners. You will be able to see firsthand how we are working with our customers to create entirely new business models, engage like never before with customers and create operational efficiencies. Connected World Showcases The Connected Stadium and Fan Engagement Come see how SAP is working with clubs like FC Bayern Munich to drive an entirely connected fan experience. From ticketing and heat mapping to connected seating and digital merchandising, the stadium experience is now fit for the digital age. Live Connected City Effectively manage traffic patterns, generate insights on crime, analyze foot traffic and more with live decision making capabilities based on SAP HANA in our Live Connected City showcase. Hertz Connected Car Experience Powered by SAP Vehicles Network Create a delightful and seamless end-to-end user experience by streamlining the rental experience, facilitating keyless operation and transforming the car into a payment device when parking, fueling, or redeeming location based deals via SAP Vehicles Network. See how a traveler s itinerary and agenda is synched with navigation and parking reservation functionality and expense claim management processes are simplified. Smart Transportation Analyze the health and well being in real time of drivers for public transportation services to proactively react to potential problems. The Digital Boardroom In order to successfully transform your business by reinventing business process and business models, you must first build a solid digital core. In this showcase, we will highlight how executives in leading global companies are relying on the SAP Digital Boardroom to have real time insights for quick decision making across the company and divisions. We ll show how companies around the world are relying on SAP S/4HANA to drive core business processes designed for the digital age. The Mobile Enterprise Powered by ios and SAP With Apple and SAP, you get apps that open new doors for business. See what happens when you deliver live data to people on a secure mobile platform, wherever and whenever they choose. 4

5 SAP at Mobile World Congress: The Digital Transformation If you are interested in knowing more, you will have the chance to network with SAP experts and customers. There will be plenty of space designed to facilitate networking and meeting and deeper conversations. Please fill out this External Meeting Request Form if you would like to prearrange a meeting with SAP experts and partners or attend a guided tour of our show floor. Here is an overview of the topics that you can discuss at SAP Stand: The Future of Digital Service Providers Engage Like Never Before with Customers Learn how Communications Service Providers are transforming the customer experience across all channels, deliver omnichannel commerce functionality and power deep insights into customer activity with predictive and advanced analytics. Optimize Margins and Drive Profitability Leverage the power of big data to unlock granular visibility into per-subscriber level profitability and margin contribution. Drive New Business Models See the power of partnering with SAP to deliver new connected business models that open up new revenue streams for CSPs. Hear from our customers about how they are leveraging the Internet of Things and SAP solutions to deliver new services to their business customers. The Power of Native ios Apps for Business Processes Learn how SAP HANA Cloud Platform SDK for ios enables you to deliver a new generation of enterprise apps with innovative tools for mobile users on ios to manage critical business operations running on SAP. Redefine work experiences, accelerate app development and integrate with enterprise systems, all with a beautiful user interface. SAP Mobile Services Enables Intelligent and Interconnected Engagements SAP Mobile Services, a division of SAP, intelligently interconnects mobile networks, people, and things around the globe. As a leading enabler of the digital economy, operators can utilize a full suite of interconnection and messaging services, scalability, and expertise that enable new business models and secure, reliable, and high-quality experiences. Cloud-based, managed solutions help simplify complexity, optimize assets and relationships, and improve operational efficiency without committing additional capital or internal resources. Extend enterprise messaging reach using a combined application-to-person (A2P) and person-to-person (P2P) messaging infrastructure and proven interconnect Transform legacy messaging services into a renewed revenue source by splitting global traffic into separate streams for accurate routing, delivery, and payment Realize new revenue potential by managing grey routes, proactively monitoring messaging traffic, and minimizing fraud Monetize anonymized mobile ambient data and empower integrated, multichannel enterprise engagement services with near-real time consumer insight and analytics Leverage turnkey white label offerings that simplify the Internet of Things (IoT) connectivity, enablement, and management with a single contract and connection 5

6 Engaging with SAP at Mobile World Congress Visit SAP in the Exhibit Area Booth 3N31, Hall 3 Hall 8 North Hall 3 Hall 7 Hall 5 Hall 6 Hall 4 Conference 3N31 Hall 2 South Hall 1 6

7 Engaging with SAP at Mobile World Congress Schedule 1:1 Tour and Meeting Do you have specific topics you want to discuss with us? Please work with your account executive or partner manager to schedule meetings onsite with one of our executives or experts. Also, please fill out this External Meeting Request Form if you would like to meet with SAP experts and partners or attend a guided tour of our show floor. Connect with SAP at MWC via Social Media Follow us in real time on Twitter Digital Women SAP is sponsoring the GSMA Women4Tech cocktail reception on Wednesday evening. Join us for some cocktails and great networking. Cocktail Receptions SAP is hosting two cocktail receptions at Mobile World Congress: Tuesday, February 28 at 5:30 p.m. Wednesday, March 1 at 5:30 p.m. SAP booth: Hall 3, 3N31 Please join us for good drinks and interesting conversations. Complimentary Expo Hall PASS We are giving some free passes to qualified SAP customers and prospects. Contact your account executive or Isabel Perez Marquez for a complimentary pass. Wednesday, March 1 Fira Barcelona 7

8 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see copyright/index.epx for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.