How to procure MaaS. Sami Sahala,

Transcription

1 How to procure MaaS Sami Sahala,

2 THE HOT QUESTION IN SMART MOBILITY: HOW TO HAVE MAAS IN MY CITY? CAN I JUST BUY ONE?...BUT FOR THAT YOU NEED TO UNDERSTAND WHAT YOU RE BUYING...SO WHAT S INSIDE MAAS?

3 What is MaaS? Initially never defined in detail so it can be almost anything or something else Originally it was a vision, change of mindset, new culture of having customer in the centre

4 MaaS definition by MAASiFiE (2016) Multimodal and sustainable mobility services addressing customers' transport needs by integrating planning and payment on a one-stop-shop principle

5 We need a new layer of Mobility Operators 5

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7 MaaS does not compete with transport, will not replace any transport service. MaaS is a way to access (plan, buy, use) ALL transport MaaS can be considered as a new extra 7 sales channel

8 TRANSPORT TRANSPORT MODES, (NEW) SERVICES APIs, OPEN DATA ENABLING ACCESS BACK OFFICE COMPONENTS AGGREGATORS INTEGRATES AVAILABLE OPTIONS & PAYMENT MAAS OPERATORS COMPREHENSIVE TRAVEL AGENT

9 ew modes & services, higher efficiency, automation Big & small players, Full stack & components Full service+beyond, many payment models, guarantee TRANSPORT APIs, INTERFACES BACK OFFICE COMPONENTS AGGREGATORS MAAS OPERATORS TRANSPORT MODES, (NEW) SERVICES ENABLING ACCESS INTEROPERABILITY PORTABILITY INTEGRATES AVAILABLE OPTIONS & PAYMENT COMPREHENSIVE TRAVEL AGENT Open access, incl. ticketing &payment All options, ease of use, transparency

10 PROCURING MAAS Where to invest? Framework Remove barriers, create enablers Components Building blocks needed for MaaS Service MaaS operator And how? Public tender?

11 What part of the value chain should a public transport provider cover themselves? TRANSPORT APIs, INTERFACES BACK OFFICE COMPONENTS AGGREGATORS MAAS OPERATORS TRANSPORT MODES, (NEW) SERVICES ENABLING ACCESS INTEROPERABILITY PORTABILITY INTEGRATES AVAILABLE OPTIONS & PAYMENT COMPREHENSIVE TRAVEL AGENT Aim to operate all parts of journey yourself or just last-mile / trunk trunk connections? Manage eg clearing or outsource it? Point-to-point contracts or a pool model? 100% coverage or just main hubs of the network? Open our APIs to everyone? Data as well as ticket sales? Ready for new pricing models, more than single rides? Yourself or let someone have a go? Provide full MaaS service including all local transport or focus on providing last-mile to compliment trunk route? Provide end-to-end journey planning?

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13 Trivector Three tendering models for MaaS Access model: Fully market driven approach where a private company develops and operates the MaaS. Tendering model: A public entity and/or public transport company owns or controls the MaaS. Combination model: A publicly controlled MaaS platform with private companies through access to redistribution of tickets and services on given conditions.

14 How would you spend the money? TRANSPORT APIs, INTERFACES BACK OFFICE COMPONENTS AGGREGATORS MAAS OPERATORS TRANSPORT MODES, (NEW) SERVICES ENABLING ACCESS INTEROPERABILITY PORTABILITY INTEGRATES AVAILABLE OPTIONS & PAYMENT COMPREHENSIVE TRAVEL AGENT Access model Combination model Tendering model

15 How would you spend the money? TRANSPORT APIs, INTERFACES BACK OFFICE COMPONENTS AGGREGATORS MAAS OPERATORS TRANSPORT MODES, (NEW) SERVICES ENABLING ACCESS INTEROPERABILITY PORTABILITY INTEGRATES AVAILABLE OPTIONS & PAYMENT COMPREHENSIVE TRAVEL AGENT Access model Combination model Tendering model Enabler model

16 Where are we currently? Numerous cities: MaaS is an extension to public sector Eg Hannover, Strasbourg providing access to eg private car sharing via PT smart card Does it scale? Effect of Package Travel Directive, can PS even provide full MaaS?

17 Where are we currently? Numerous cities: MaaS is an extension to public sector Eg Hannover, Strasbourg providing access to eg private car sharing via PT smart card Does it scale? Effect of Package Travel Directive, can PS even provide full MaaS? Public sector providing platform for MaaS Build it yourself (like Vienna), and then maybe try to make business out of it or purchase it Cost/benefit ratio for the investment? Proprietary or Open source?

18 PUBLIC SECTOR INFRASTRUCTURE - AN ECOSOCIAL BENEFIT private added value innovative private or public business models economy of scale public investment central public platform services for shared usage (webshop, ticketing, customer relationship, accounting, secure data ) technical infrastructure (broadband, 5G, energy, data, storage, )

19 Where are we currently? Numerous cities: MaaS is an extension to public sector Eg Hannover, Strasbourg providing access to eg private car sharing via PT smart card Does it scale? Effect of Package Travel Directive, can PS even provide full MaaS? Public sector providing platform for MaaS Build it yourself (like Vienna), and then maybe try to make business out of it or purchase it Cost/benefit ratio for the investment? Proprietary or Open source? Finland, Sweden, West Midlands (UK): Towards Enabler-model Effort on enabling actions, including spending money but increasingly on buying the service Service level, reliability vs PT? How we can be in control of sustainability in this model?

20 The road to future is a bumpy one Innovation Innovation-gap /roles Preparation Implementa tion Lack of posibility to sell PTtickets Legally not possible for PT to be MaaS operator Challenges in procuring MaaS SL decision To open Collaboration or separate outlets? Ubigotrials Feasability study Västtrafik Procurement process Västtrafik SMP/Digital outlet for PT tickets for 3:rd party Expected start for 3:rd party reselling

21 CONCLUSION Not one absolutely the only right way forward Think twice of what you *must* procure! Recent RFPs & procurements having major emphasis on enhancing local transport, MaaS as the means of accessing all transport secondary Think of hybrid models! Think of innovative procurement! Think twice, and then again, before creating a monopoly! Think of the user!

22 Kiitos, Thank you!