Changes in Payments. Are you ready to adapt? Jon Rutter Director, Product Development. October 22 nd Copyright 2014 First Data Corporation

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1 Changes in Payments Are you ready to adapt? Jon Rutter Director, Product Development October 22 nd 2014 Copyright 2014 First Data Corporation

2 Everyone agrees The payments industry is changing Customer needs are becoming more sophisticated Margins are reducing, wherever you are, however you sell The norm is shifting for all of us

3 Boosters of innovative payment methods 5 core technologies around mobile devices Tokenisation mpos, Tablets, beacons New acceptance methods Mobile Payments NFC, ACH BLE, QR MIFARE, cloud, tokens Post payments and loyalty Social media and Internet Alternative Currency, P2P

4 An example of future payment experience A consistent mix of technologies and payment solutions Customer enters the shop and his BLE beacon is detected by the beacon in POS which sends discount offerings directly to the mobile wallet. Customer goes shopping and chooses goods from special offers and selects them directly in the mobile wallet application. Information on selected goods is sent instantly to the mobile device using BLE beacon. Disounts are calculated in real time mode. Customer goes to the cashier, scans the goods and pays contactlessly using NFC (the discounts are applied directly). While leaving the shop the customer receives another BLE messages with discounts that can be used during next visit.

5 Our business is at risk but we must avoid. Pretending to know a customers business better than they do! Attempting to create solutions to problems that don t exist

6 Applying a customer-centric model Marketing Campaigns Website Orders Create Offers Mobile Payments, Offers and Loyalty Point of Services CUSTOMER Data Analytics ibeacon Geofencing

7 First Data Pogo Mobile POS Easier acceptance, lower costs, more benefits for customers Small payment acceptance device for micro merchants Enables low value transactions, now also in chip and PIN mode, Acceptance network based on tablets Ideal for medium merchants with up to 25 locations and 1mln $ revenue/year Integration with campaigns and loyalty programs Either through cloud or Bluetooth beacons integrated with POS Allows for better merchant management Lower costs of maintenance and value added services 46 percent Source: Mobey Forum market share will be taken by various types of mobile POS devices like tables and mobile dongles till 2018 (growth up from 17% share in 2012)

8 Clover Station disrupt your own market Form follows function, function follows your business needs Embedded high-resolution camera that can be scanned for barcode or QR code scanning 1 2 Encrypted swiper runs down the side of the display and is designed for maximum reliability Brushed aluminum body with white glass accents 3 4 Comes with a cash drawer. Optional peripherals include kitchen printer, handheld barcode scanner.

9 Partnerships to succeed Finding the right partner with matched objectives can support rapid development First Data & Palantir partner to deliver Insightics Insightics: Uses data on FD systems & additions The analytics capability & knowledge of Palantir Delivers a solution which gives small merchants, big data at their fingertips Drive Insight, Intelligence, Action and Results

10 Any questions? +44 (0)