Specialized Engineering. Robert Flory, VP, 2014 Analyst Meeting

Transcription

1 Specialized Engineering Robert Flory, VP, 2014 Analyst Meeting Restricted Siemens AG 2014 Realize innovation.

2 Agenda Addressing Industry Challenges Specialized Engineering Environments Solving for Product Complexity Lotus F1 Accelerating Innovation with Fibersim Restricted Siemens AG 2014 Page Siemens PLM Software

3 Specialized Engineering Industry Challenges Program excellence Emission standards Performance and Safety Larger and Lighter Time-to-market Weight reduction Lifecycle costs Globalization Quality Lightweighting Volume production rate Time-to-market Lifecycle costs Performance Fuel economy Capacity Speed Failure Rate Lifecycle Costs Weight reduction Manufacturing quality Time-to-market Production costs Lifecycle costs Restricted Siemens AG 2014 Page Siemens PLM Software

4 Specialized Engineering Solving Industry Challenges Boeing Photo Solving some of the world s most complex engineering problems by Increasing productivity 80% time savings in design creation Reducing time-to-market 45% compression of design-to-manufacturing process Increasing quality 40% fewer engineering change orders Reducing costs 95% reduction in time to make design changes Restricted Siemens AG 2014 Page Siemens PLM Software

5 Siemens is Delivering the Innovation Platform for the Digital Enterprise Specialized Engineering Environments Speak the unique language of the industry Imbed industry best practices and capture a complete product definition Deliver quality designs faster with accurate manufacturing simulations Communicate complete product definitions into an open ecosystem Restricted Siemens AG 2014 Page Siemens PLM Software

6 Specialized Engineering Environments Design and manufacturing tools to deliver products on time, on spec and on budget FIBERSIM Composite structures development SYNCROFIT Complex assembly engineering SEAT DESIGN ENVIRONMENT Seat and interior component development QUALITY PLANNING ENVIRONMENT 3D model-based inspection planning Restricted Siemens AG 2014 Page Siemens PLM Software

7 Specialized Engineering Environments Why Geometry Is Not Enough Number of characteristics in a seat assembly Cushion = 2200 Backrest = 2200 Headrest / Armrests = Characteristics needed to define seat trim Seams, pieces, sew operation, attachments, hardware, dart, miter, close out, needle type, etc. Characteristics just for cover piece Name, material, part number, cost, nap direction, flat pattern, stretch, tension, producibility, material width lines, notch, seams, etc. JOIN DECK FRENCH HEMS BINDING WELTS Restricted Siemens AG 2014 Page Siemens PLM Software

8 Solving Complexity with Seat Design Environment Authoring Product Definition Validate and Automate Automated Deliverables Manufacturability simulation Orange peel generation Incorporate seam allowances and notches in flat patterns Cost Analysis Bill of Materials Engineering drawings Manufacturing documents Flat pattern export Restricted Siemens AG 2014 Page Siemens PLM Software

9 Solving Complexity with Fibersim Authoring Product Definition Validate and Automate Automated Deliverables Ply simulations CAE exchange Ply transition generation Laminate offset surfaces Flat Patterns Laser Projection ATL/AFP Interface 2D/3D documentation Restricted Siemens AG 2014 Page Siemens PLM Software

10 Solving Complexity with Syncrofit Authoring Product Definition Validate and Automate Automated Deliverables Complete BOM, including non-modeled parts Fastener and hardware databases Standard notes database Design rule validation CAE exchange Fastener pattern Fastener grip length calculation Condition of assemblies and consumption of engineering definition Automated drilling and fastener inputs Restricted Siemens AG 2014 Page Siemens PLM Software

11 Specialized Engineering Unique in the Market Best-in-class software Leader in production-deployed specialized software, end-to-end solutions from analysis to design to manufacturing Innovation leaders Innovative design methods enabling engineers to work how they think Extensive ecosystem 60+ combined CAE, manufacturing, and academic partners Commitment to openness Multi-CAD support, open standards / interfaces for data exchange Risk mitigation through services Provide specialized process knowledge and domain expertise Restricted Siemens AG 2014 Page Siemens PLM Software

12 Engineering the Fastest Design Ian Goddard, Lotus F1 Team, 2014 Analyst Meeting Restricted Siemens AG 2014 Realize innovation.

13 Company Overview Lotus F1 Team Page

14 Formula One The World s Largest Global Sport Key Grand Prix Territories 2014 New Grand Prix Territories F1 Broadcasting Territories 2013 Cumulative Audience Western Europe 1,300m South America 291.9m Africa & Middle East 199.6m Eastern Europe 130.7m Central Asia 76.8m Far East & Pacific 45.2m Worldwide 2,093m 2014 Calendar Australia Malaysia Bahrain China Spain Monaco Canada Austria Great Britain Germany Hungary Belgium Italy Singapore Japan Russia USA Brazil Abu Dhabi 16 Mar 30 Mar 06 Apr 20 Apr 11 May 25 May 08 Jun 22 Jun 06 Jul 20 Jul 27 Jul 24 Aug 07 Sep 21 Sep 05 Oct 12 Oct 02 Nov 09 Nov 23 Nov Page

15 Formula One The World s Largest Global Sport Category Summer Olympics NFL Formula One FIFA World Cup UEFA Champions League English Premier League Winter Olympics Nascar Frequency Quadrennial Annual Annual Quarennial Annual Annual Quadrennial Annual Top 5 Markets China, Germany, Brazil, France, USA USA, UK, Germany, China, Japan Germany, Brazil, Italy, France, UK Brazil. Germany, USA, UK, France Spain, UK, Italy, France, Brazil UK, Russia, USA, Spain, Australia USA, Russia, Germany, France, Poland USA, Australia, UK, Spain, Canada Continents Where Audience >30m 6 (All) 1 (North America) 6 (All) 6 (All) 3 (Europe Asia, South America) 3 (Europe, Asia, S America) 2 (Europe, N America) 1(North America) Annualised Audience Annual Events 2,775m 2,338m 2,093m 1,020m 853m 701m Host Markets % Male 57% 67% 64% 59% 70% 70% 49% 65% % < 35 y.o. 22% 32% 26% 33% 29% 30% 22% 9% Page

16 Lotus F1 Team Headquarters Located in Enstone Oxfordshire, UK 90% of the car is produced on site 30 departments ~ 500 full time staff Page

17 Team History Page

18 Our Technical Partnership Vistagy, acquired by Siemens PLM Software in 2011, has been an Official Supplier and Technical Partner to the Team since 2002 Fibersim was used to develop composite parts on every car from the R23 (2003MY) to the E23 (2015MY) True partnership where we work together to solve design challenges specific to F1 engineering and improve composites process efficiency Established a benchmark by which the Team measures all its partnerships Provides strength through dedicated engineering consultants as well as software driven benefits Page

19 The Engineering Challenge and Goals Page

20 F1 Racing High Performance Designs Weight and Safety Critical Complex Aerodynamic Surfaces High End Industry Extensive Composites Usage Materials/Resins Manufacturing Processes Many similarities Page

21 6 Months vs. August January 6 Years High End Industry Extensive Composites Usage Materials/Resins Manufacturing Processes yet a big difference! Page

22 Composites Page

23 80% (b.v.) of the car is constructed from advanced composite materials. 60 people are employed to produce patterns, moulds and composite parts. 34 different composite systems, 50 different core variants, and 10 structural adhesives are used in the production of the racing cars. In terms of carbon prepreg material, this amounts to and annual usage of around 25km at 1m width composite moulds and 25,000 composite parts are produced each session. Hundreds of thousands of ply templates are generated each year, some items can have up to 1000 plies in a single assembly. Page

24 Meet the demands of rapid automotive design cycle times with software driven automated CAE import of complex laminates to and from design Enable design to truly model and work with conceptual composite structures Ensure manufacturing accuracy to enable aggressive CAE/design targets Reduce design and composite manufacturing time Further improve product quality and consistency Move to an complete model-based design process Page

25 Our Software Decision Siemens PLM Fibersim: CAD integrated composites engineering software Full integration with CAE and manufacturing software and hardware Bi-directional FEA/design definition Drape simulation with ply export to flat pattern templates/nesting, cutting machines, laser placement, automated manufacturing, etc. Engineering documentation and drawings Page

26 Our Fibersim Usage Chassis Structural Bulkheads Front and Rear Wing Parts Floor/Diffuser Body work, fairings, covers Suspension (wishbones, trackrods) Crash structures Page

27 Lotus F1 Team & Fibersim: Next Generation Composites Process Design & Manufacturing Laminate FEA Parametric Ply Based Design Producibility Fiber Drape Analysis for Hand Layup IML Surfaces Mockup, Mating, Tooling Laminate Consolidation Design Verification On-time On-budget On-spec delivery Laser Guided Layup Assembly Guidance Metrics Reporting Weights, CG, BOM Release Documentation Plybooks Flat Pattern Templates Substructure Design Core, Soft pad and Pre-cured Inserts etc Page

28 Automated CAE import of complex laminates to/from design Imported Data fully sequenced laminate with detailed properties Page

29 CAE Exchange Metrics Traditional manual exchange methods: visuals, spreadsheets, illustrations: 2 weeks Third Party Data Translation and manual re-interpretation: 2 days, followed by quality control verification Fibersim native automation: 1hour Page

30 Fibersim Drape Simulation: Critical information in a virtual design Fiber orientation and deformation Page

31 Virtualizing Composites: Empowering the designer Packaging/tooling models: PSO Parametric Surface Offset Page

32 Automating Layup Design: Volume Fill Page

33 Next Gen Engineering Technology Transfer From F1 to OEM Mixed materials are common practice in F1, but limits are pushed to the extreme, the software solution lets us manage with confidence Previously a part made entirely of titanium Never before considered composite gearbox due to complexity Fibersim realizes the solution Fabricated a titanium skeleton and encapsulated with carbon fiber Mixed materials metallic/composite hybrids Pushed the boundaries of assembly and bonding Significant reduction in part count and weight of assembly Page

34 Empowering the manufacturing team disseminating composite part complexity to the supply chain Page

35 Lotus F1 Team Composites Programme Highlights Fibersim supports end-to-end product development process, enabling true integration across FEA, design and manufacture in a closed loop process Software driven single model definition and associated controls and confidence In-house parametric design methodologies enable ultra rapid design changes Siemens Pre-Sales and Services consultants are deeply experienced in composites engineering Worked with Siemens to develop Fibersim software functionality to drive our competitive advantage, as well as enhance future commercial versions of Fibersim software Page

36 Quantifying the design driven methodologies and Fibersim benefits Accelerated overall development time by 60% Reduced design time by 20-30% typically, layout time by 75% over traditional methods, laminating templating time by 80% (and for 2014, 100%) Optimized and verified part performance Automatically transferred analysis data to design, increasing speed and providing more analysis testing cycles Verified optimal part performance by sending composite design definitions back to analysis Delivered 100% accurate data Optimized part strength and weight weight variation of only 1% Page

37 Page

38 Thank you Restricted Siemens AG 2014 Realize innovation.