scms-summit 2018 November Berlin

Transcription

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2 BR MAĞAZACILIK Supply Chain & Operation Director Beşer Türkeli BRO APP

3 Boyner Group Over 500 stores employees 100M pieces moves 7 Countries Over 40 private label brands 3

4 BR Magazacilik Two Brand Mens Fashion 250 sales points 1400 emplooyes 120m2 average store size 4

5 BrO: A New Digital Approach for In-store Logistics Practices. Bro is an application on the store management side of retail, which allows the management of the support functions to be managed through smart devices by store staff. Bro is highly centered on store employees operational daily tasks.

6 Why we need BrO? To use Cash point s terminal only for CRM + SALES issues. For ERP s stock management operations we needed smart devices and digital application. We needed to remove central-to-field communication for the ERP operative processes. Have change store support to instant messaging. We needed to manage the ERP stock management process live with better integration via cloud based. We needed to increase stock accuracy for omni channel operations. We needed to focus more on sales communication and customer relations. Spend less time and effort on operational inventory management. We needed linked branded new retail applications, like daily delivery couriers, dry cleaning, and parcel tracking network.

7 What does Bro do? Sales Stock ERP Management Online product dispatch / acceptance management Manage stock as sub locations on ERP. Instant partly stock count management Real-time Inventory Tracking Management Logistics Management Cargo tracking with real-time Integration Direct shipment of products from the manufacturer Bro ensures faster and controlled transfer between stores. Returns Management for all channels. Stock discrep ancies CRM Stock Trans fers

8 What does Bro do? Support Functions Real time label printing for changing prices Product tailoring track with customer data base Product defect management Customer care returns classification Online Audit and Stores SOP updates. Real time integrations with other apps Dry cleaning Daily deliveries Cargo tracking

9 What does Bro do? Store Issues Staff attend track Air conditioning, store music broadcastiong, lighting of stores for productivity. Ticket and workflow track Visual technical supports

10 What does Bro do? Notifications Notify the quantity of goods on transfer and eta from all channels Notify products requested by the planning units, other stores and online sales Notify price updates, upcoming priting works for offers/sales.

11 What does Bro do? Shift Management and Work Force Planning From which channel, when the box / pieces of the product will throw the calendar. The store manager is allowed to adjust the work force with the volume information with color codes

12 Customer Visit/ Staff Operational Time Spends Outcomes Time Management Faster product dispatch / acceptance processes Less system problems Less operative mailings Easier product tracking Lean operation :00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 Staff Time Operational 21% Saving 35 % operational time Customer &Visual 79%

13 Outcomes Stock Accuracy Store Stock Accuracy Cycle Count Attend Transfer accepting ratio 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Store Stock Accuracy Cycle Count Attend (stores) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Transfer accepting ratio

14 Outcomes On the way transfer ratio Transfered Goods on the way (5-7days) 1000x Customer return response time Customer return response time (days) April October

15 What is next? Total store digitalism 100% stock accuracy Full integration with electricity network and become first A++ energy saving stores Full integration with in and out online sales channels. More accurate trade plan and right goods allocations

16 Danke Schön Bırakın bu işleri