Jhih-Hua Jhang-Li ( 張李治華 )

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1 Jhih-Hua Jhang-Li ( 張李治華 ) Assistant Professor NKUST No.1, University Rd., Yanchao Dist, Kaohsiung City, 824, Taiwan Office: IB 502 Mobile: (USA) (Taiwan) jhangli@gmail.com Skype: jhangli@gmail.com Education National Chiao Tung University, Taiwan (09/2005 ~ 11/2010) Ph.D. in Information Management National Chiao Tung University, Taiwan (09/1999 ~ 06/2001) M.S. in Information Management National Chung Cheng University, Taiwan (09/1996 ~ 06/1999) B.S. in Computer Science & Information Engineering Research Interests Information Systems Strategy Economics of Information Systems E-Business Research Topics Digital Content Supply Chain IT System Monetization Experiences NKUST, Taiwan (02/2019 ~ ) Assistant Professor Hsing Wu University, Taiwan (02/2011 ~ 07/2017; 08/2018 ~ 01/2019) Assistant Professor Gabelli School of Business, Fordham University (08/2017 ~ 08/2018) Visiting Research Scholar Yuanpei University, Taiwan (09/2006 ~ 01/2011) Adjunct Lecturer Minghsin University of Science and Technology, Taiwan (09/2008 ~ 01/2011) Department and Institute of Information Management Adjunct Lecturer Industrial Technology Research Institute of Taiwan (05/2003 ~ 07/2004) Information Technology Service Center Associate Engineer

2 Publications Journal Papers (*: corresponding author, a: advisor, c: colleague) Journal Papers Published (Forthcoming) 1. Jhih-Hua Jhang-Li *, Cheng-Wei Chang c, Analyzing the Operation of Cloud Supply Chain: Adoption Barriers and Business Model, Electronic Commerce Research, Vol. 17(4), pp , 2017 (SSCI) 2. Jhih-Hua Jhang-Li, I. Robert Chiang *,c, Resource Allocation and Revenue Optimization for Cloud Service Providers, Decision Support Systems, Vol. 77, pp , (SCI) 3. I. Robert Chiang *,c, Jhih-Hua Jhang-Li, Delivery Consolidation and Service Competition among Internet Service Providers, Journal of Management Information Systems, Vol. 31(3), pp , (SSCI) 4. Yung-Ming Li *,a, Jhih-Hua Jhang-Li, Analyzing the Integration of WiMAX and Wi-Fi Services: Bandwidth Sharing and Channel Collaboration, Decision Sciences, Vol. 44(6), pp , (SSCI) 5. Yung-Ming Li *,a, Jhih-Hua Jhang-Li, Ting-Kai Hwang, Ping-Wen Chen, Analysis of Pricing Strategies for Community-based Group Buying: The Impact of Competition and Waiting Time, Information Systems Frontiers, Vol. 14 (3), pp , (SCI) 6. Yung-Ming Li *,a, Jhih-Hua Jhang-Li, Analyzing Online B2B Exchange Markets: Asymmetric Cost and Incomplete Information, European Journal of Operational Research, Vol. 214 (3), pp , (SCI) 7. Yung-Ming Li *,a, Jhih-Hua Jhang-Li, Knowledge Sharing in Communities of Practice: A Game Theoretic Analysis, European Journal of Operational Research, Vol. 207 (2), pp , (SCI) 8. Yung-Ming Li *,a, Jhih-Hua Jhang-Li, Ding-Yuan Cheng, Reward Mechanisms for P2P VoIP Networks, Information Technology and Management, Vol. 11 (2), pp , (SSCI) 9. Yung-Ming Li *,a, Jhih-Hua Jhang-Li, Pricing Display Ads and Contextual Ads: Competition, Acquisition, and Investment, Electronic Commerce Research and Applications, Vol. 8 (1), pp , (SSCI) Conference Papers Refereed International Conference Papers 1. Managing Pre-installed Apps in Smart Handheld Devices Market, J.-H. Jhang-Li, I.R. Chiang, International Conference on Innovation and Management

3 (IAM2017 Winter), Tokyo, Japan, Cost Sharing and Distribution Windowing for Digital Content Production, I.R. Chiang, J.-H. Jhang-Li, The 26th Annual Workshop on Information Technologies and Systems (WITS 2016), Dublin, Ireland, Managing Exclusivity and Windowing in Digital Content Value Chain, I.R. Chiang, J.-H. Jhang-Li, The 2015 International Conference on Information Systems (ICIS 2015), Fort Worth, Texas, An Analysis of Open-Source Smartphone Market: Preload Apps and Co-Competition, J.-H. Jhang-Li, B.-H. Chen, The Fifteenth International Conference on Electronic Business (ICEB 2015), ShaTin, Hong Kong, Production Investment and Distribution Contracting in Digital Content Supply Chain, I.R. Chiang, J.-H. Jhang-Li, The 24th Annual Workshop on Information Technologies and Systems (WITS 2014), Auckland, New Zealand, Platform Selection in Digital Content Delivery: Content Exclusivity and Network Effect, J.-H. Jhang-Li, S.-Y. Suen, The Fourteenth International Conference on Electronic Business (ICEB 2014), Taipei, Taiwan. 7. Licensing and Windowing in Digital Content Distribution, I.R. Chiang, J.-H. Jhang-Li, The 24th Annual Workshop on Information Technologies and Systems (WITS 2014), Auckland, New Zealand, Competition through Exclusivity in Digital Content Delivery, I.R. Chiang, J.-H. Jhang-Li, The 23rd Annual Workshop on Information Technologies and Systems (WITS 2013), Milan, Italy, Service Consolidation and Interconnection among Internet Service Providers, I.R. Chiang, J.-H Jhang-Li, The 22nd Annual Workshop on Information Technologies and Systems (WITS 2012), Orlando, Florida, Pricing Centralized and Decentralized Wireless Service: A Mechanism Design Approach, J.-H. Jhang-Li, The Tenth Workshop on E-Business (WeB 2011, published in Lecture Notes in Business Information Processing, EI), Shanghai, China, The Impact of Cloud Services on Independent Software Vendors: Should we step into Cloud?, J.-H., Jhang-Li, C.-Y. Lee, The Tenth Workshop on E-Business (WeB 2011, published in Lecture Notes in Business Information Processing, EI), Shanghai, China, Analyzing Cloud Computing Services: Capacity Planning, Advertising, and Service Delay, J.-H. Jhang-Li, C.-W. Chang, 6th Mediterranean Conference on Information Systems (MCIS 2011), Limassol, Cyprus, Integration of WiMAX and WiFi Services: Bandwidth Sharing and Channel Collaboration, Y.-M. Li, J.-H. Jhang-Li, 14th Pacific Asia Conference on

4 Information Systems 2010 (PACIS 2010), Taipei, Taiwan, July, Comparing B2B Trading Mechanisms, Y.-M. Li, J.-H. Jhang-Li, The Eighth Workshop on ebusiness (WeB 2009), Phoenix, America, December, Pricing and Capacity Planning in Online Games: The Design of Contracting-out Model, Y.-M. Li, J.-H. Jhang-Li, S.-W. Chuang, The Eighth Workshop on ebusiness (WeB 2009), Phoenix, America, December, (Best Paper Award) 16. Comparing the Contracts for Digital Music Channels, Y.-M. Li, J.-H. Jhang-Li, Y. Fang, The Eighth Workshop on ebusiness (WeB 2009), Phoenix, America, December, Advertising Strategies for Peer-Supported Content Services, Y.-M. Li, H.-C, Chang, J.-H. Jhang-Li, 11th International Conference on Electronic Commerce (ICEC 2009), pp , Taipei, Taiwan, August, Operating Models for Wi-Fi Access Services, Y.-M. Li, C.-C. Lo, D.-Y. Cheng, J.-H. Jhang-Li, Proc. 7th Workshop on e-business (WeB 2008), pp , Paris, France, December, Optimal Strategies of IT Consulting Firms: The Impact of License Fee and Open Source, Y.-M. Li, J.-H. Jhang-Li, Y.-C. Liu, 10th International Conference on Electronic Commerce (ICEC 2008), Article No. 40, Innsbruck, Austria, Building Cooperation in VoIP Network through a Reward Mechanism, Y.-M. Li, D.-Y. Cheng, J.-H. Jhang-Li, Proc. 12th Pacific Asia Conference on Information Systems (PACIS 2008), pp , Suzhou, China, July, Efficiency Analysis for Display Ads and Contextual Search, Y.-M. Li, J.-H. Jhang-Li, Y.-L. Lee, Proc. 9th International Conference on Electronic Commerce (ICEC 2007), pp , Minneapolis, USA, August, Pricing Web Advertisement: Display Ads and Contextual Search, Y.-M. Li, J.-H. Jhang-Li, Proc. 11th Pacific Asia Conference on Information Systems (PACIS 2007), CD-ROM: paper #76, Auckland, New Zealand, July, Knowledge Integration: A Public Goods Approach with Asymmetric Information, Y.-M. Li, J.-H. Jhang-Li, Y.-S., Yeh, Proc. 18th Information Resources Management Association International Conference (IRMA 2007), pp , Vancouver, Canada, May, 2007.

5 Teaching Interests Data Analytics Marketing Analytics Digital Marketing Mobile App Design Web Programming Industrial Organization Economics of Information Systems Honor and Awards Phi Tau Phi Scholastic Honor Society (2011) Best Paper Award, Pre-ICIS conference The Eighth Workshop on ebusiness, Phoenix, USA (WeB 2009) Presentations Managing Distribution Contract Designs in the Digital Content Value Chain, 2018, Fordham University, New York, USA Managing Pre-installed Apps in Smart Handheld Devices Market, February, 2017, IAM 2017, Tokyo, Japan Cost Sharing and Distribution Windowing for Digital Content Production, December, 2016, WITS 2016, Dublin, Ireland. Delivery Consolidation and Service Competition Among Internet Service Providers, November, 2015, National Central University (104 年度管理二學門專題研究計畫成果發表會 ), Taiwan Cloud Service and Emerging IT Platforms: Service Differentiation and Channel Competition, September, 2012, National Central University (100 年度管理二學門專題研究計畫成果發表會 ), Taiwan Pricing Centralized and Decentralized Wireless Service: A Mechanism Design Approach, December, 2011, WeB 2011, Shanghai, China. The Impact of Cloud Services on Independent Software Vendors: Should we step into Cloud?, December, 2011, WeB 2011, Shanghai, China. Analyzing Cloud Computing Services: Capacity Planning, Advertising, and Service Delay, September, 2011, MCIS 2011, Limassol, Cyprus. Integration of WiMAX and WiFi Services: Bandwidth Sharing and Channel Collaboration, July, 2010, PACIS 2010, Taipei, Taiwan. Pricing and Capacity Planning in Online Games: The Design of Contracting-out Model, December, 2009, WeB 09, Phoenix, Arizona, USA. Comparing the Contracts for Digital Music Channels, December, 2009,

6 WeB 09, Phoenix, Arizona, USA. Advertising Strategies for Peer-Supported Content Services, August, 2009, ICEC 09, Taipei, Taiwan. Optimal Strategies of IT Consulting Firms: The Impact of License Fee and Open Source, August, 2008, ICEC 08, Innsbruck, Austria. Building Cooperation in VoIP Network through a Reward Mechanism, July, 2008, PACIS 08, Suzhou, China. Professional Affiliation and Services Member of Association for Information Systems (AIS), Taiwan Association for Information Systems (TWAIS), Service Science Society of Taiwan Reviewer for Journal of Management Information Systems (JMIS) Decision Support Systems (DSS) European Journal of Operational Research (EJOR) Information & Management (INFMAN) Journal of Media Economics (JME) Journal of Economics and Business (JEB) Electronic Commerce Research (ELEC) Electronic Commerce Research and Applications (ECRA) Journal of e-business International Conference on Information Systems (ICIS) Workshop on Information Technologies and Systems (WITS) Associate Editor (Conference): PACIS 2016, Economics of IS Reviewing Board Member: Electronic Commerce Research and Applications (05/2018~ )